A journey of Apple's "supply-side reform"

Wholesale price of fruit falls to "floor price"

In my impression, the price of e-commerce, which only sells bargains, is strong.

The bad news made fruit wholesalers frown. Since entering the second half of 2015, the market of fruit has plummeted. Compared with previous years, the prices of apples and oranges have nearly halved, and the wholesale unit price of grapefruit has fallen below 1 yuan per catty. What is more fatal is that even at this price, the sales of fruit still cannot rise.

Also sell fruit, engaged in online sales of e-commerce, but do not have such trouble. Take this year's most popular Luochuan Apple as an example, the wholesale price is about 3.6 yuan per jin, while in some e-commerce platforms, Luochuan Apple translates to more than 9 yuan per jin.

Why is there such a big difference in the price of apples from the same place?

"in fact, the difference in quality will not be too big, the most important thing is that the sales model is different." Liu Yong, head of Yuanfeng Apple Professional Cooperative Base in Luochuan, Shaanxi Province, explained to the modern KuaiBao reporter.

Contrast

Citizens' fruit consumption remains high.

Fruit has become the "main player" of daily household consumption. Data from a wholesale market in Nanjing show that the proportion of individual consumers has risen sharply, especially household consumption, up 40% from 2014.

Miss Sun is a good baker. She likes to rub all kinds of fruits into bread and biscuits, such as blueberry cookies and Strawberry Cake. "they are nutritious and delicious." Therefore, she told modern KuaiBao that her monthly consumption on fruit is relatively high. "fruits and vegetables are not enough for fruit generation. I spend far more money on fruit every month than on vegetables." She made a rough calculation and estimated that she would buy fruit at least 1000 yuan a month.

Mr. Yang's family also spends about 1000 yuan a month on fruit. Mr. Yang told the reporter that he bought more apples, mandarins and cherries this season. The latest change is that he began to buy fruit online in the past six months. At present, the proportion of fruit consumption online and offline in his family has reached "half half".

Ms. Li's daughter, who is two and a half years old, told reporters that the monthly expenditure on fruit is about 300 yuan. Ms. Li said that every day will give the child to eat a snake fruit, the price of about 5 yuan, kiwifruit and so on will also choose a higher price.

Wholesalers and fruit store owners say they can't sell.

But wholesalers and fruit store owners are saying that they can't sell. What happened to the fruit market?

Bo Hongyuan has been in the fruit business for 17 years and has set up a special company in the fruit market, mainly selling apples and pears.

At this time in 2014, he was able to sell more than 15000 cases of fragrant pears and apples every day, but now the daily sales are more than 2000 cases, and the price can not go up. A box of fragrant pears weighing 15 jin is now only selling for more than 40 yuan, while in the past, the minimum price was more than 60 yuan. Apple has fallen by more than half compared with previous years.

Wholesale sales do not sell, and traditional roadside fruit stores are also difficult to sell.

Pan Zhixiang has been engaged in the fruit sales business in the Xiangfu Ying vegetable market for more than 10 years. He operates a store of more than 90 square meters, with a dazzling array of 40 or 50 kinds of fruits. There are seven or eight kinds of apples alone, with prices ranging from 3.8 yuan / jin to more than 10 yuan / jin. "it used to be easy to sell ten thousand yuan a day, but now it's good to sell 5000 yuan a day."

Ms. Jiang, who runs a fruit business near the Red Temple, also clearly feels that business is not good this year. She said that many of the fruits in the store are now sold at zero profit, and the revenue in 2015 is expected to be at least 10% less than the year before, and this is the first time for her, who has been in the fruit business for more than 20 years. "sales are getting better and better year after year. This year, wholesale prices are down, and so are prices, but sales just can't go up."