Why imported fruits sell well

In 2015, what fruits and vegetables Jinhua people like to eat. These can be seen in the annual market report just released by Jinhua Agricultural products Wholesale Market.

Compared with the previous year, Jinhua people are more willing to spend money on food. In 2015, the trading volume and volume of Jinhua Agricultural products Wholesale Market increased by 28.0% and 25.2% respectively over the same period last year, reaching 230000 tons and 1.2 billion yuan.

Fruit: good-looking and delicious imported fruits are favored

Ms. Gong runs a "Vanguard Fruit Management Department" specializing in fruit in Jinhua Agricultural products Wholesale Market. Near the end of the year, the business in the store is good, and she is very busy.

"it's a little harder than before." Ms. Gong said that in her store, the quantity of imported fruit and domestic fruit is not small, which used to rely mainly on wholesale, but in the past two years, a large number of unit orders have become less and less, and they have paid more attention to retail for ordinary citizens.

This change is almost reflected in the whole market. According to the statistics of Jinhua Agricultural products Wholesale Market, the self-operating time of shops in previous years was about 12 hours, but this year it was generally extended to 16 hours, just to close a few more transactions. Fortunately, the flip side of the decline in unit orders is the rise of mass consumption. Among them, the increment of imported fruit is the most obvious.

Data: statistics show that the trading momentum of imported fruits in Jinhua Agricultural products Wholesale Market this year is good, with a substantial increase of 46.7% over 2014.

Take the sales growth of five imported fruits, namely dragon fruit, cherry, mangosteen, longan and durian, with year-on-year increases of 59.7%, 43.0%, 36.4%, 19.5% and 12.7%, respectively.

Reason: why do imported fruits sell well?

Market managers believe that one of the reasons is policy. In recent years, customs entry procedures have become more simplified, various taxes and fees have been reduced, many ports have been opened, and customs clearance has become more convenient.

Secondly, imported fruits have advantages in appearance, taste, packaging, word-of-mouth and food safety. Citizens have gradually changed their consumption concept and are willing to spend more money on high-grade fruits, which has contributed to the hot sales of imported fruits to a certain extent.

Another reason is that Jinhua people are more and more eager to celebrate foreign festivals.

Mr. Ni's Wholesale Fruit Department mainly sells apples. He told reporters that the arrival of Christmas Eve and Christmas has greatly increased Apple sales in the store.

"World No.1 is an apple that costs more than 20 yuan each, but there are still a lot of people who buy it."

Market staff said that on December 13, 2015, Apple's daily sales in the market were only about 30 tons per day, but by December 20, it suddenly increased to 60 tons per day, an average weekly increase of 100 percent, and the average transaction price also rose sharply.

Vegetables: do you often eat these more sold vegetables at home?

In 2015, more than 40000 tons of local vegetables were sold in Jinhua, including more than 16000 tons of lettuce.

Of course, this is not because Jinhua people eat lettuce for almost every meal, but because Jinhua is one of the three major producers of lettuce in the country, and 80% of it is sold abroad, but it is still the most local dish eaten by Jinhua Chinese.

Statistics show that balsam pear, zucchini, tomatoes, Chinese cabbage, spring onions and cowpeas are also sold in large quantities with middle-aged sales of more than a thousand tons, and 50% of them are sold abroad.

I wonder if you often eat these dishes.

Tea: it was difficult to sell last year, and the price was more friendly to the people.

Wuyi is the hometown of organic tea in China. In everyone's impression, the tea market in Jinhua should be busy.

In fact, the spring tea trade in 2015 was relatively flat, with trading volume and volume falling slightly compared with the year before, reaching 2.0% and 9.0% respectively.

There are a lot of medium-and low-grade spring tea on the market, and the price is more affordable than in previous years, which is actually good news for people who really want to drink tea.

Analysts believe that the reason has something to do with the high-pressure situation maintained by the central government, which restricts the consumption of high-grade spring tea. In addition, the poor operating conditions of many enterprises have also reduced the purchase of spring tea.