The Choice of the Development Mode of Leisure Agriculture Leisure Agriculture is facing good

In recent years, leisure agriculture in China has developed rapidly and become a new economic growth point. The development of leisure agriculture helps to optimize the rural industrial structure, open up employment channels for farmers, promote agricultural industrialization, promote the development and utilization of rural ecological and cultural resources, and become an important way to increase farmers' income and build a new socialist countryside. However, there are still many problems in the existing domestic leisure agriculture model, and it has become a bottleneck restricting the strength and expansion of leisure agriculture. The development of leisure agriculture in various localities should proceed from the local reality, summarize the practical experience and choose the correct development model under the guidance of the theory of leisure agriculture.

The present situation and existing problems of domestic Leisure Agriculture Development

Leisure agriculture in China began to sprout in the 1980s, experienced the early stage of development in the 1990s, and entered a period of all-round development at the beginning of the 21st century. At present, leisure agriculture in China mainly includes pastoral agricultural tourism, folk customs tourism, "farm music" tourism, village tourism, leisure vacation tourism, popular science education tourism and return to nature tourism and so on. Since the 1980s, on the basis of fully excavating and sorting out the local folk tourism resources, Weifang has created a precedent of folk tourism in China and become the most influential folk tourism area in the country. In recent years, leisure agriculture in Weifang has developed rapidly. Typical models have emerged, such as Weifang Jinbao Park, Anqiu Qingyunshan Folk Amusement Park, Shouguang Linhai Ecological Expo Park, Changyi Green Expo Park, Shouguang vegetable High-tech demonstration Park, Qingzhou Huanglou Flower Leisure Agriculture sightseeing Park, Cold Pavilion Cooperative Citizen Agricultural Garden and so on.

Generally speaking, the leisure agriculture in Weifang and most areas of our country is mainly based on economic function, and does not pay enough attention to social and ecological functions, and there is an obvious gap compared with leisure agriculture in developed countries. And there are many problems, such as blind development, similar patterns, low-level, backward services, destruction of the environment, lack of content, regulation bias, absence offside and so on.

To develop leisure agriculture, we should attach importance to and highlight the resources with local characteristics.

The key to choosing the development model of leisure agriculture lies in how to transform the resource advantage of each rural area into competitive advantage, that is, we must attach great importance to and highlight the development and utilization of local characteristic resources and local elements (time factors, historical relics, spatial distribution, name concept, etc.). Weifang has convenient transportation, rich resources, many places of interest and many historic sites, coupled with the early start of tourism and a strong agricultural foundation, there is great potential for the development of leisure agriculture:

The location resources are superior. Weifang is the transportation hub of Shandong Peninsula, with land, sea and air three-dimensional transportation network extending in all directions. There are mountains and hills in the south, plains in the middle, and coastal beaches in the north. There are 112 large and small rivers in the city, with a total length of 143 kilometers of coastline. The forest coverage rate of the whole city has reached more than 30%. The conditions of diversification and multi-function of leisure agriculture are relatively complete.

Agriculture has a solid foundation. Weifang is a large agricultural area, one of the concentrated producing areas of agricultural and sideline products in Shandong Province, and the birthplace of national agricultural industrialization. After the adjustment of agricultural structure in recent years, the city has built a large number of production bases of famous and special rare agricultural products and agricultural high-tech demonstration parks, such as Shouguang vegetables, Qingzhou flowers, Zhucheng chestnuts, Anqiu cherries, Changle watermelons, Weifang radish, and so on. This is the basic conditions for the development of leisure agriculture in tourism, picking, planting, feeding and other models.

There are many scenic spots. The mountainous and hilly areas in the south of Weifang City, Yishan, Yunmen Mountain, Yangtianshan, Qingyun Mountain, Shimenfang, Laolongwan, Fushan and other natural scenic spots are unique and beautiful, and there is an important support for the development of leisure agriculture.

Rich in cultural heritage. Weifang has a long history and splendid culture. Cultural heritages such as Qingzhou Puppet Garden, Fan Gongting and Sanxian Temple, Li Qingzhao's former residence, Um Shang Shifang, Wang Qianmei Martyrs' former residence, etc. there are many historical and cultural celebrities born or active in Weifang. Religious development and integration have left behind famous temples and grottoes Buddha statues with high tourism value. Heavy historical details and cultural heritage are important connotations of leisure agriculture in Weifang.

The folk customs in the countryside are colorful. In Shijiazhuang Folk Village, Anqiu, tourists from Japan, the United States, Southeast Asia, Western Europe and other countries come here every year to experience folk customs and enjoy pastoral pleasures. Shijiazhuang Folk Museum, built in 1988, displays, displays and reproduces the scenes and customs of peasant life in the late Qing Dynasty and the early days of the people's Republic of China in central Shandong. Yangjiabu Folk Art Grand Garden has formed a folk culture sightseeing park with four scenic spots and more than 20 scenic spots, including wooden New year painting culture, kite culture, Gudian street folk culture, Zheng Banqiao calligraphy and painting culture.

The tourism brand is well-known. In recent years, the brand awareness of "China Weifang-Xiaoyaoyou" has been greatly improved, and tourism has become an important industry to promote the economic development of Weifang. At present, the number of domestic tourists in the province has risen from the 9th in 2006 to the 7th, and the domestic tourism income has risen from the 9th in 2006 to the 4th. The eight "excursion" boutique routes have gradually moved to the whole country, which has also had a certain influence abroad.

Leisure agriculture is facing good opportunities for development.

Weifang not only has the necessary resources for the development of leisure agriculture, and with the gradual improvement of residents' income level, the increasing development of road traffic, the obvious increase of leisure time, the continuous improvement of rural infrastructure and the strategic transformation of traditional agriculture, leisure tourism is facing good opportunities for development:

The economy is developing rapidly. In recent years, the economy of Weifang has developed rapidly, and the income of residents has increased steadily. By 2010, the city's GDP increased by 13.3% compared with the same period last year, the total retail sales of consumer goods increased by 18.6%, local revenue increased by 28.2%, and consumer prices rose by 2.6%. The per capita disposable income of urban residents in the city reached 19675 yuan, an increase of 13.9 percent, while the per capita net income of farmers reached 8872 yuan, an increase of 15.3 percent. Economic growth and income increase have laid a solid foundation for urban residents to go out for leisure tourism and the development of leisure agriculture in our city.

The concept of consumption has changed. With the steady growth of income, the consumption level of urban and rural residents continues to improve, the consumption structure is becoming more and more reasonable, the developmental and enjoyable consumption expenditure such as transportation, communication, culture, education and entertainment, and health care has increased significantly, and the demand for service consumption has increased year after year. The life of urban residents in Weifang has increasingly turned to the pursuit of spiritual enjoyment, turning their attention to the suburbs and the rural areas around the city. In order to promote the development of tourism consumption and related service industries, Weifang has launched policies such as "Tourism Card" and "Huimin Card". The market prospect for the development of leisure agriculture in Weifang is promising.

More leisure time. At present, China already has 114 statutory holidays, coupled with the paid vacation system that the country is gradually promoting, citizens can enjoy more holidays every year, people have more and more leisure time, and leisure has increasingly become the norm of urban residents.

Transformation of traditional agriculture. Weifang is the birthplace of agricultural industrialization in China. Since 1993, Weifang has taken the lead in putting forward and organizing the implementation of agricultural industrialization strategy, paying more and more attention to the coordinated development of human, resources and nature. In the transformation of traditional agriculture, the development of multi-functional agriculture in Weifang has shown a strong momentum, and the concept of agricultural multi-function has also been widely recognized, gradually forming a good situation of comprehensive flowering, various forms and characteristics.

The principles of choosing the Mode of Leisure Agriculture

Starting from the reality of Weifang City, in the near future, it is appropriate to take the urban suburban type as the main type and the peripheral type of the scenic spot as the auxiliary to carry out development planning; in the long run, we should focus on the development of scenic periphery, characteristic rural areas, high-tech agricultural bases and so on. As the main group of tourists are urban residents, close to the city, good infrastructure, low development costs, high efficiency and efficiency, leisure agriculture in Weifang is mainly concentrated in the suburbs. The development of suburban leisure agriculture should be based on sightseeing and farm music in the near future, and leisure, vacation and shopping in the long run. With the improvement of the income level of urban residents, the leisure demand will tend to be diversified and advanced, and the existing popular suburban "farm music" model will be difficult to meet the new demand. Suburban leisure agriculture should be characterized, specialized, scientific and technological. Multi-functional, high-grade, green environmental protection direction. Leisure agriculture outside the suburbs should give priority to holiday tourism because of its wide source of tourists and far away from the city. The source of tourists and market positioning should proceed from reality, give consideration to both internal and external, give priority to internal and external, based on the city, drive the province, push to the whole country, and influence abroad.

The development model of leisure agriculture is a combination of theory and practice, and most of the development models of leisure agriculture at home and abroad have experienced three stages: "start-development-maturity". The initial stage is generally tourism-based, the development stage is the critical period, the beginning of leisure vacation and other contents, but also the stage to determine the development model. To the mature stage, the model type of leisure agriculture is basically stereotyped. Leisure agriculture in Weifang is in the stage of rapid development because of its good foundation, early start and great potential, coupled with the improvement of the income level of urban and rural residents, the enhancement of leisure awareness and the promotion of leisure economic development at home and abroad. At the present stage, proceeding from the reality of the development of local leisure agriculture, correctly use the theories and concepts of agricultural development stage, regional economic development, sustainable development, experience economy, leisure agriculture planning, agricultural multi-function and urban agriculture to allocate resources, planning and design, summarize the experiences and lessons of leisure agriculture development at home and abroad, and analyze the model types, opportunities and problems faced by the development of leisure agriculture in this region. Following the principles of market orientation, resource advantage, agriculture-oriented, scientific planning, sustainable development, farmers' main body, functional unity and coordination, we choose the development model of leisure agriculture suitable for this region. Weifang's leisure agriculture will soon enter a mature stage and become an important industry to promote the stable and rapid growth of the local economy.