Some projects of agricultural crowdfunding have not been "claimed".

There are platforms such as everyone planting and tasting fresh crowdfunding in China, all of which are for users to pre-order agricultural products directly from the farm.

Some projects of agricultural crowdfunding have not been "claimed".

Liu Qi, a trainee reporter for ■ newspaper.

In people's past impression, reward crowdfunding is always associated with creative technology products, artistic performances of literary style, and so on. Now crowdfunding has given rise to a simple new idea-agricultural crowdfunding.

Will agricultural crowdfunding bring subversive innovation to the agricultural circulation chain? Li Yumin, partner of crowdfunding Network, believes that agricultural crowdfunding is the use of the Internet and social networks to innovate the original agricultural production process, allowing consumers to participate in the farming experience, tracing agricultural ecology, collecting orders in advance, driving agriculture with orders, and promoting the development of order agriculture in China through the Internet, crowdfunding and big data. The biggest advantage of agricultural participation in crowdfunding is that it can get supporting services in the whole process from creativity to market development.

There are many platforms in China, such as planting and tasting fresh crowdfunding, but the new thing of agricultural crowdfunding does not seem to be recognized by investors. Of the 18 projects that everyone planted online on the platform, only one was successful in crowdfunding; of the four projects on the fresh crowdfunding, one was successful in crowdfunding, and the shiitake mushroom project with a goal of 5000 yuan was eight days away from the end of crowdfunding, but no one supported it.

Crowdfunding shortens the circulation chain of agricultural products

In the current market circulation of agricultural products, agricultural products need to go through multiple links from farmers to consumers. First of all, agricultural products are sold by farmers to wholesalers in the wholesale market of the place of origin, and then transported to wholesalers in the wholesale market through transport, and then finally reach the hands of consumers through retailers, supermarkets, farmers' markets and so on. Because it needs to be handled many times in the whole circulation chain, there is a difference between the cost of producing agricultural products by farmers and the actual purchase price of consumers, and the proportion of price increase is about 600%. Therefore, in Li Yumin's view, the opportunity for agricultural crowdfunding is to remove some intermediate links and bring the highest quality agricultural products directly from the origin to the hands of consumers.

At present, there are also special agricultural crowdfunding platforms in China, such as "everyone planting" and "tasting fresh crowdfunding", all of which are platforms for users to pre-order agricultural products directly from the farm.

In addition to the agricultural crowdfunding platform, recently crowdfunding platform "crowdfunding Network" has also begun to enter the field of agricultural crowdfunding. The agricultural crowdfunding of crowdfunding network is divided into two parts: online and offline. Online plate includes "Zhongtianbao", private adoption and seasonal debut, while offline plate is agricultural finance and so on. The second mode is private adoption. The third is the agricultural crowdfunding model, which saves the endangered farming civilization; the fourth business model is crowdfunding to help the Internet and cross-border new farmers to cooperate; and the fifth is crowdfunding to develop three-dimensional agriculture and return a touch of green to the city. "

Traditional agricultural companies seek innovation

If you open the agricultural crowdfunding platforms such as planting and tasting fresh crowdfunding, you can see that at present, all agricultural crowdfunding projects are initiated by individuals, including watermelons, cherries, walnuts, rice, and agriculture-related projects. However, the recorder found that of the 18 projects launched on the platform, 9 were completed by crowdfunding, but only one was successful (that is, achieving the funding target). Of the four projects on fresh crowdfunding, only one has been crowdfunded successfully, and the other three projects are still in crowdfunding. One of the shiitake mushroom projects with a target of 5000 yuan is still eight days away from the completion of crowdfunding, but no one supports it.

In response, industry insiders told reporters, "crowdfunding itself has just started in China, and everyone's awareness of it is still relatively low. In addition, agricultural crowdfunding has only recently been launched, so it is understandable that there are few investors."

It is worth mentioning that in addition to individual agricultural projects, traditional agricultural companies have recently begun to take the initiative to seek innovation. Huiyuan Group, Sanan Kangshi and Tuotuo Commune reached a strategic cooperation agreement with Zhongchao on July 30. With regard to the cooperation between Chuantong Agriculture and the crowdfunding platform, Li Wei, chairman of Sankang Anshi, said frankly, "I think it is a new hope for agricultural people, which is tantamount to giving us those in traditional industries and traditional channels." or people operating in the most traditional agricultural industries have a good opportunity to do what we want to do with a very modern, fashionable and effective means. Meaningful things about food health and safety that can be done for both the society and the general public can really fall to the ground.