Marketing skills of agricultural materials in grass-roots agricultural stores

As the business activities of grass-roots dealers, in the case of more and more competitors, whether the operation is profitable or not depends on the competitiveness of stores. With their flexible mind and keen ability to control the market, some agricultural distribution stores have achieved considerable economic benefits, which is deeply enlightening.

The following is to introduce the commonly used marketing skills, hoping to bring help to grass-roots agricultural operators.

First, target customers. Agricultural aid stores serve the rural grass-roots level. If you win customers, you will have popularity, and if you have popularity, you will be able to accumulate wealth. Some flexible dealers have identified that most of the people who go out to work in rural areas and stay at home are the elderly and housewives, who need both agricultural services and technical guidance in farming. These dealers take the initiative to help them make production plans and distribute agricultural materials in a timely manner, thus establishing a long-term supply relationship. Some have paired up with professional cooperatives and large farmers in the planting and breeding industry to supply genuine pesticides, chemical fertilizers and seeds in time, expanding the customer base that can bring them the greatest value, and in terms of business strategies and the planning of agricultural products, keep consistent with these target customers as much as possible.

Second, honesty is the foundation. Honesty is the best marketing strategy. At present, the agricultural consumer market is still in a period of rapid development, and the consumer mentality is also gradually maturing. In this case, if dealers want to win the trust of their stores and retain repeat customers, it is very important to adhere to integrity. Some grass-roots stores take the initiative to return goods, and some let consumers exchange products, doing everything possible to make consumers satisfied.

Third, determine the right product. At present, there are many kinds of agricultural products, and consumers have a lot of choice, but when a kind of agricultural product is recognized, it is necessary to organize and guide farmers to use it in time. After targeting the target customers, it is necessary to reasonably determine the imported pesticides, chemical fertilizers, seeds, agricultural films and other products according to their preferences and habits and purchase characteristics, and accurately publicize to farmers to meet their needs to the maximum extent possible.

Fourth, the price is reasonable. Cheap can provide customers with the temptation to buy, must consider their own long-term interests and small profits and quick turnover, can not do an one-shot business. When purchasing agricultural materials, farmers will also consider the cost of energy, time and transportation, and many farmers will also take the experience in the shopping process as a very important basis for purchase. Therefore, as an agricultural material operator, we should reduce the purchase cost of consumers as much as possible, so that they can not only identify with the quality of the agricultural products you operate, but also compare the prices of the agricultural materials you operate, so that they can have a clear idea. If you think your price is reasonable, you will become a repeat customer.

Fifth, do a good job in promotional activities. At present, agricultural shops in some places rely on treats to gather popularity, although it plays a temporary role, but what consumers finally recognize is your product quality and reputation. With good products, promotional activities are also essential, which can accumulate the popularity of stores and improve marketing performance.