The influence of Land scale Management on Agricultural material Industry

With the development of modern agriculture in China, especially with the promotion of the determination of land rights, the process of land transfer will be further accelerated, and this change will have a profound impact on the agricultural material industry in the future.

Agricultural consumers have gradually changed from individual farmers to large growers, family farms and professional cooperatives. The population of agricultural consumers has changed and will be reduced and concentrated on a large scale. It is expected that in the next five years, the number of agricultural consumers will be reduced to 10% of the original.

Agricultural production and distribution channels will be reshuffled. For example, due to the decentralized operation, there are 1000 households buying agricultural materials, and there may be 50 in the future. Will large growers, family farms and professional cooperatives continue to buy agricultural materials at terminal agricultural stores? Obviously not, which means a sharp reduction in the number of terminals.

The process of land transfer is the process of elimination and screening of all links of agricultural materials channels, survival of the fittest, otherwise elimination, agricultural distribution will develop to the poles, one side will become bigger and stronger quickly, the other party will be eliminated.

The substantial reduction of target customers will make the traditional hierarchical distribution channels meaningless, the level of distribution will also become blurred, and the channels will eventually sink to consumers.

With the intensive cultivation of crops, the purchasing costs of agricultural materials are strictly controlled by large growers, the traditional product price system will be broken, and the profit space of products will show a downward trend.

The marketing mode of buying and selling agricultural products alone may withdraw from the historical stage, while a large number of new plant protection service companies that integrate products, services, technology and logistics will emerge, and the internal division of labor of the new plant protection service companies will be more clear. business personnel, technical personnel and distribution personnel work together, there will be a qualitative leap in the depth and breadth of service quality.

In the future, large growers will have a higher and higher desire for the standardization of the agricultural material market, the promotion and demonstration of new products, and new services (technical guidance, warehousing, recovery of agricultural products, deep processing of agricultural products), and will also provide a huge potential for market extension for the agricultural material industry. the deep development of services will give rise to new supporting service markets.

So, how do agricultural material dealers deal with the agricultural material changes brought about by the scale operation of land?

First of all, agricultural dealers should update their ideas, people are not far-sighted, there must be immediate worries, the traditional business philosophy has been out of date, who can foresight, who can go to the front of competitors, who will be able to gain an advantage in the final competition.

The scale of agriculture still needs a gradual process, and land transfer is just the beginning.

At present, the scale of land in China is still far lower than that of the United States in 1910. The agricultural population of the United States only accounts for about 1.5% of the total population, and the agricultural population of Canada only accounts for about 2.7% of the total labor force. Both the United States and Canada have highly developed modern agriculture, and the total labor productivity of agriculture is very high. An agricultural population can support more than 100 people.

As a matter of top priority, agricultural material dealers should become bigger and stronger, and lock in the large growers that they already have, and the more superior resources they have, the greater the market initiative will be. the process of land transfer is the process that the big fish in the agricultural material industry eat small fish and the fast fish eat slow fish, and in the end, what is left are strong agricultural material dealers.

After the scale of the land, the manufacturers with no strength, no characteristics, and no brands in the agricultural production enterprises will soon be eliminated. At present, agricultural dealers should quickly integrate the resources of excellent manufacturers, and those who own more brand products and characteristic products will have a "golden rice bowl". After the scale of land, family farms and big growers will pay more attention to imported products and brand products of excellent manufacturers.

After the scale of land, on the basis of product competition, there is more competition of added value of products, and there will be more and more service items derived from products. Technical service marketing is the core competitiveness of agricultural distributors. To help large growers increase production and income and increase land yield is the goal of technical service marketing.

The new plant protection technical service company will replace the existing traditional stores, the company will be equipped with full-time technical service team, the work will also focus on technical services, logistics and distribution services. Technical service will be a long-term and regular project.

Deep-seated technical service is the development direction in the future. Sign a contract with large growers, seeds, fertilizers, pesticides and other agricultural materials are all provided by plant protection companies, or even provide one-stop package service from planting to harvest, large growers can only pay per mu.

With the development of large-scale land, derivative projects other than agricultural means of production can also be produced, such as paid or free provision of warehouse use, recovery of agricultural and sideline products from large growers, deep processing of agricultural products, and so on.