Variety breeding should be close to the market

Big, three chili peppers one meter long; high yield, more than six or seven thousand jin per mu; rich in nutrients, the content of various nutrients is several times that of ordinary high-quality chili peppers. Ningxia Lycium barbarum pepper sells well by virtue of its many advantages.

In the final analysis, buyers in the market are paying more and more attention to the "inner" of the variety, taking into account the nutritional value in addition to the pursuit of taste. Chinese wolfberry pepper, as its name implies, is the result of distant hybridization, which not only has the elements of Chinese wolfberry health care, but also has the spicy fragrance of pepper, so it is inevitable to be favored by consumers.

The market cannot influence the future development direction of scientific research, but the "good variety" in the minds of consumers can completely determine the development potential of new varieties.

For example, when autumn is dry and irritable, people should eat more bitter vegetables such as balsam pear to clear the fire and detoxify. However, although balsam pear tastes good and bitter, many people can only stop. If we use distant hybridization technology to cross balsam pear with sweet species to cultivate sweet balsam pear and let people go sweet, it will be recognized by the market.

In addition, in order to develop the industry, we must improve the technology and improve the level of processing technology. If we have good products, we will not worry about high benefits. "We went to a trade fair in Saudi Arabia in 2011, where a bottle of chili sauce worth 10 yuan per bottle in Ningxia sold for 15 US dollars." Ding Xuebao, chairman of Ningxia Shahu halal Food Co., Ltd., is convinced that there is a bright future in the chili sauce market. After coming back, he looked around and finally targeted the popular chili pepper and the sought-after Ningxia wolfberry, and bought the technology patent of the Chinese wolfberry pepper in 2012. "now, we breed ourselves and have our own planting bases in Ningxia and Xinjiang, with a planting area of more than 3000 mu." Ding Xuebao said, "at the same time, we have carried out deep processing of Chinese wolfberry chili, and developed more than a dozen series of products, such as Chinese wolfberry chili powder, Chinese wolfberry chili sauce, Chinese wolfberry chili hot pot material, Chinese wolfberry crisp pepper and so on. With good products, we have the confidence to go abroad and sell Ningxia wolfberry chili abroad. "