Actively promote the financial service innovation of "agriculture, rural areas and farmers"

With the accelerated pace of agricultural marketization and modernization, the demand for financial services for agriculture, rural areas and farmers is becoming more and more urgent. In recent years, the role of traditional rural financial service institutions has been enhanced, new rural financial institutions such as village banks and small loan companies have developed vigorously, and the financial service needs of "agriculture, rural areas and farmers" have been partially met. However, affected by many factors, the financial services of "agriculture, rural areas and farmers" in China are still very insufficient, mainly as follows: the supply of financial services is relatively simple, which can not meet the diversified needs of "agriculture, rural areas and farmers"; there is a serious loss of funds from "agriculture, rural areas and farmers". A large number of funds flow to cities and non-agricultural industries; due to the high risk of agriculture-related financial credit, the asset quality of relevant financial institutions is poor, and lack of sustainable operation capacity. To solve the problems existing in the financial services of "agriculture, rural areas and farmers", it is necessary to actively promote the innovation of the financial service model of "agriculture, rural areas and farmers".

Innovate financial products and technologies. At present, the financial services for "agriculture, rural areas and farmers" are still mainly loan services, but the sustainable development of township enterprises and the rapid development of agricultural industrialization require financial institutions to develop more financial products aimed at "agriculture, rural areas and farmers". Not only meet the general financial needs of the main body of "agriculture, rural areas and farmers", but also meet their needs for family security financial products and investment and financial products such as medical care, old-age care, children's education and so on. At the same time, attention should be paid to strengthening the technological innovation of financial services for agriculture, rural areas and farmers, because the research and development of financial products is inseparable from the support of computer technology and communication technology, and technological innovation is a strong guarantee for the innovation of financial products.

Innovate the mode of electronic financial service. The rural area of our country is vast, and the residence of farmers is relatively scattered. In recent years, China's rural information infrastructure has been greatly improved, which provides conditions for the innovation of "agriculture, rural areas and farmers" financial service model. The innovation of service mechanism and means with ATM, telephone banking, online banking, mobile banking and short communication as carriers and channels can partially solve the problem of lack of financial services caused by the shortage of physical networks. and reduce the operating costs of agriculture-related financial institutions and improve service efficiency.

Establish a financing guarantee system. The lack of sufficient and effective loan collateral and the lagging construction of rural credit guarantee system have seriously restricted the access to loans for agriculture, rural areas and farmers. Financial institutions can unite with the government and other relevant institutions to establish a credit guarantee system with the combination of credit guarantee, mutual guarantee and commercial guarantee, develop farmers' joint insurance, and transform the individual credit of "agriculture, rural areas and farmers" into joint credit. Improve the credit rating of credit guarantee in "agriculture, rural areas and farmers" financial services, and effectively alleviate the risks caused by information asymmetry in "agriculture, rural areas and farmers" financial transactions. Improve the asset quality of agriculture-related financial institutions and enhance the sustainability of their agriculture-related credit.

We will develop agricultural insurance. The annual proportion of agricultural disasters in China is more than 40%, which is 10% higher than that of developed countries. However, at present, China's agricultural risk economic compensation mechanism is not perfect, agricultural insurance and rural finance have failed to form a risk interest community, resulting in a shrinking supply of agricultural insurance, increasing the potential risks of rural financial institutions, and affecting the credit input of agriculture, rural areas and farmers. We should strengthen the research on financial and insurance services, establish and improve the agricultural reinsurance system, gradually form a mechanism for agricultural risk transfer and sharing, and improve the financial anti-risk ability of agriculture, rural areas and farmers. The government can take the lead and provide subsidies, unite with commercial insurance companies and leading agriculture-related enterprises, set up policy-oriented agricultural insurance companies, and fully consider the different needs of agricultural insurance in different regions in terms of premium sharing and insurance types. We will encourage agricultural insurance companies to diversify their operations, strive to expand commercial insurance business in rural areas, and lighten their financial burden.

Improve the financial ecological environment of agriculture, rural areas and farmers. A good financial ecological environment is an important prerequisite for the sustainable development of the financial market. The construction of financial ecological environment for agriculture, rural areas and farmers should be strengthened from the aspects of legal environment, credit environment and market environment. We will gradually establish and improve farmers' credit files and enhance the risk prevention and risk management capabilities of agriculture-related financial institutions. Speed up the construction of rural credit information system, strengthen publicity and education, enhance farmers' credit awareness, and achieve the sustainable development of agriculture-related finance.