The main body of new agricultural management becomes the protagonist.

Beautifully packaged cereals, nutritious organic vegetables, "giant" melons and fruits of different shapes. At the 2014 Anhui (Hefei) Agricultural industrialization Fair held at the Anhui International Convention and Exhibition Center, more than 1000 exhibitors inside and outside the province showed up with more than 1200 kinds of green and organic food. leading enterprises, family farms, cooperatives and other new agricultural operators have become the "protagonists" among the exhibitors.

"the products participating in this exhibition are a newly launched series of ecological sweet potato flour, and the cartoon characters of 'Zhi Cheng Lao Nong' on the package are specially designed by people. Modern agriculture should not only understand production, but also understand the market." In the Suzhou Pavilion in the exhibition hall, Wang Dang, a family farmer from Suzhou, told reporters that the efficiency of agricultural management has been getting better and better in recent years. He has not only planted thousands of mu of rice and 200 mu of vegetables, but also raised more than 4000 native chickens. Not only set up a professional cooperative for planting and breeding, but also set up an agricultural industrialization company to do boutique agriculture. "this time, I mainly want to understand the needs of the market and consumers, as well as to promote products."

According to reports, since 2009, Anhui Province has held five consecutive sessions of the Anhui (Hefei) Agricultural industrialization Fair. This exhibition has indoor and outdoor exhibition halls. The indoor exhibition hall is set up with exhibition areas of 16 prefectures and cities in Anhui Province, exhibition areas of leading enterprises outside the province, such as Shanghai and Hebei, and Taiwan exhibition areas, focusing on the achievements of agricultural industrialization in Anhui and the country's famous and high-quality agricultural products. at the same time, display agricultural products with Taiwan characteristics and carry out Internet of things technology, e-commerce demonstration and experience, outdoor square area set up agricultural machinery exhibition area.

"in this concentrated exhibition area alone, there are more than 270 exhibitors, including 67 family farms, 9 United societies, and the rest are cooperatives. The exhibitors include 12 categories, including grain and oil, fruits and traditional Chinese medicine, with nearly 1000 exhibitors. " Ma Yan, a researcher at the Cooperative Economic guidance Office of the Anhui Provincial Committee of Agriculture, said that new agricultural operators in the province have developed rapidly in recent years. By the end of last year, 8185 family farms had been registered and more than 40, 000 farmers' professional cooperatives had been registered. "compared with ordinary farmers, they pay more attention to the market and know how to manage. This kind of exhibition can not only expand the popularity of agricultural products, but also build a communication platform for different subjects."