Leisure Agriculture: scientific Planning and layout to avoid homogenization

The principle of "planning first" is also applicable to the development of leisure agriculture in China. At present, the leisure agriculture industry in various provinces and cities is in full swing, but how to correctly guide the development direction of this upsurge, so that it can become a powerful driving force to increase farmers' income and become rich, agricultural industry transformation and upgrading, we still need to work together to solve the problem. However, scientific, feasible and effective planning and design is one of the indispensable key links.

Some local governments lack macro control and guidance over the development of local agricultural tourism resources, and investors lack careful market argumentation and development planning, resulting in the arbitrariness of investment decisions and the blindness of development. As a result, the development patterns of leisure agriculture projects in the same region are the same, except for those with special scenery or cultural features, the rest are more or less the same. Most of the parks are lack of overall planning, the scale is relatively small, mainly individual and private capital investment, the overall construction level is relatively low, the layout is not reasonable, the facilities are not complete, and the service function is lack of innovation. These behaviors that do not attach importance to prior planning have brought a series of negative problems, such as low efficiency, serious homogenization and so on.

China has a vast territory and different agricultural tourism resources, so it is difficult to meet only a number of leisure agriculture development models. Moreover, the stereotyped development model will only let consumers produce aesthetic fatigue, can not leave a deep impression. Therefore, the development of leisure agriculture must adhere to the scientific concept of development, according to the principle of "adapting measures to local conditions, unified layout and ecological cycle", according to the local natural, economic and social conditions, taking into account the market demand situation, fully reflect the local historical and cultural landscape and natural agricultural resources, targeted design, mining characteristic tourism resources, so as to form a characteristic brand different from other market subjects. The characteristic is a magic weapon to remain invincible in the fierce market competition.

Scientific planning and design, on the one hand, should link up with urban development planning, urban tourism planning and new rural construction planning, scientifically plan the spatial layout of leisure agricultural enterprises, and consider traffic location and leisure agricultural resources conditions. design the density of leisure agricultural enterprises in the region, accurately select the location, grasp the scale and rational layout.

On the other hand, in construction, we should pay attention to the design of the project, integrate resources, distinct theme, clear functional distinction, planning landscape collocation and infrastructure construction, carefully select business projects, study market demand, and plan business models. In operation, we must adhere to "agriculture-oriented", take agriculture as the foundation, planting and breeding industry as the core, farmers as the main body, and rural areas as the characteristics, and put the development of agricultural industry and supporting the increase of farmers' income in the first place. at the same time for the majority of tourists to provide better leisure agricultural products, knowledge and services. We should broaden our thinking on the management content, take the word "agriculture" as the characteristic, adopt the advanced mode of agricultural production, pay attention to the development and protection of agricultural production capacity, carry forward the farming culture and improve the agricultural grade.