Internet thinking is being implanted into traditional animal husbandry

Since the birth of the Internet, earth-shaking changes have taken place in various industries. Today, even the traditional animal husbandry industry has tried to link with the Internet and began to transform or explore to e-commerce. However, is any enterprise suitable to be an e-commerce business? What kind of animal products are suitable for e-commerce? Which form of e-commerce is suitable for traditional animal husbandry? How to handle the relationship between online and offline? When tradition collides with modernity, a series of problems follow.

The layout of e-commerce is a must.

In the traditional animal husbandry industry layout of e-commerce, du Huizhong, one of the founders of "beans raising pigs" independently developed by APP, the mobile application of the animal husbandry industry, told reporters that as far as the current situation is concerned, the animal husbandry industry is missing in the Internet, so that as long as a little action can stand out. At present, it is a good time for the animal husbandry industry to dock with Internet e-commerce. Zhang Xuechun, who started in the Internet industry and has just entered the animal husbandry industry for less than two years, replied to reporters on Wechat: "there must be a lot of articles to be done here, and this is my direction." Subsequently, he sent a text message to the reporter and said: "this is a big topic and we need to meet and discuss it in detail." Li Tiejun, chairman of Liaoning Weilan Biotechnology Co., Ltd. also told reporters: "E-commerce is a major trend, my business and I are interested in trying."

At this point, I believe that most of the agricultural and animal husbandry enterprises that have begun to lay out or are still waiting will reach a consensus that it must be done. As Guo Wenjiang, chairman of Zhongnong Yingtai Group, instructed at an internal seminar: "for the e-commerce model, it is the long-term development direction of the market in the future." We should absorb innovation and implement it in an all-round way as an important market development strategy of the group. "

Looking at Animal Husbandry with Internet thinking

Even if the direction is clear, they have been working hard in the traditional field, and the vast number of animal husbandry enterprises with little contact with the mobile Internet environment are still confused. Yang Xiangying, general manager of a certain company, threw a series of questions to the reporter: do businessmen want to post the price on the Internet? How to make the product attract the attention of Internet users? If you have online business, do you still want a dealer? Wait. In short, "how to do" has become the focus of attention.

In this regard, du Huizhong analyzed and said: "the reason why there are the above questions shows that everyone has not changed their minds and are still using traditional thinking to do e-commerce." Do you want to post the price? Do a data statistics to see if there are more customers in exchange for sticking prices, or how many customers have been lost without sticking prices? It's simple. How to attract the attention of consumers? Businesses should not keep a close eye on the products, but to see what consumers need and pay attention to, that is, where is the user's pain point. "

"A remarkable feature of Internet thinking is that 'everything is considered from the user's point of view', and user value is the core. Do the Internet, thinking must not be standard, what questions want to seek a standard answer, but all forms can be used to integrate, reasonable collocation. " Du Huizhong stressed, "everyone must seek a complete reversal from the root of thinking, not just a change of clothes."

Don't be eager for quick success and quick profit when you get involved in the Internet.

"in the process of paying attention to e-commerce, I found that the animal husbandry industry must not be eager for quick success and quick profit." Li Tiejun analysis said, "first of all, to choose a suitable form, is B2B, B2C, C2C, or O2O?" I personally think that if you want to successfully achieve perfect integration online and offline, O2O+B2C can be regarded as a way to do fine and deep work, that is, to use Weibo and Wechat marketing as auxiliary means, the use of big data's accurate positioning, to greatly reduce marketing costs, and to gradually find a profit model, but the specific operation techniques still need to be refined. In addition, under the Internet mode, it will be difficult to do e-commerce without brand endorsement. Therefore, we also need to consider how to deeply develop the connotation of animal products and enhance the added value of their brands. "

"there is another limitation for the animal husbandry industry to do e-commerce, that is, the non-standardization of animal products is more serious. Animal products are not industrial products, a machine tool and a mold can produce standardized products, but natural production of animals and plants, which is bound to make standardization very difficult and more vulnerable to natural risks that industry does not have, and the continuous supply of products is also a problem. Therefore, how to make the enterprise's own product standards fit in with the users' psychological standards on a certain platform and level is also something we must consider. " Li Tiejun said.