The relationship between production and marketing this year is very onion! Actively mobilize people from all walks of life to open up a wide market for onions
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The production periods of onions in the central and southern regions overlap this year, resulting in a drop in the price of onions. In just one month, 72000 metric tons of onions were gushed from the producing area. Not only the traditional production and marketing channels were tight, the refrigerated storage was also full, the sales volume of agricultural products auction was even more limited, and all parties actively mobilized in an attempt to open up a wide market for fresh onions.
News of the origin spread to the consumer market, and consumers and enterprises began to launch a network to place orders and subscribe, in which the "Green Farmer's Home" platform received a warm response in just a few days, selling 1800 bags (15 kilograms each) of friendly cultivated onions. Consumers buy directly, allowing onions with ideas to resolve the crisis, but can they stably walk out of a new way different from the traditional transportation and marketing?
Consumers go to the producing area to participate in onion harvesting support activities (photo source / green farmer's home)
Stable support rather than emergency assistance, friendly production and marketing to be integrated
But how can friendly onions establish a stable production and marketing model in order to face the next explosive crisis? Hong Huixiang admits frankly, "there is no solution at present." The most important thing is that consumers are unable to distinguish between friendly planting and inadequate concepts. "usually they do not develop enough concern for friendly agriculture. This time everyone has an emergency mentality. It is only when they encounter a disaster that they come out to put out the fire. It is not bad to say that it is not good enough to support a stable sales model."
Hong Hui-hsiang points out that Taiwan's agricultural products should be friendly to production and consumers, but they will continue to make efforts to ensure adequate links between production and marketing. As for the current friendly channel is not strong enough, he also hopes to integrate with several friendly agricultural platforms to develop a better and more stable marketing model.
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International masters gathered at │ 2018 APSafe Asia-Pacific International Symposium on Agricultural Food and Food Ethics, which was unveiled in Taiwan in May.
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