Let the high-quality fruit go abroad and float the fragrance in the world

Melons and fruits are fragrant in Xinjiang in golden autumn. On September 3, the "China-Asia-Europe Expo second China quality Fruit Promotion activity" sponsored by the Department of International Cooperation of the Ministry of Agriculture was held in Urumqi International Convention and Exhibition Center.

In early autumn, Urumqi has a clear sky and sparse white clouds. The exhibition hall on the 5th floor of the Convention and Exhibition Center has a dazzling array of fruit products, loud voices and hustle and bustle. More than 300 enterprise representatives from 13 provinces (regions), including Xinjiang, Shanxi, Hainan, Gansu and Anhui, as well as representatives of agricultural departments and fruit enterprises in Asia and Europe are exchanging lessons and discussing cooperation.

Niu Dun, vice minister of agriculture and honorary president of the China Apple Industry Association, and his entourage carefully watched one division and three groups of thin-skinned walnuts in Xinjiang, Meishan kiwifruit in Shaanxi, jackfruit in Hainan, and other fruit products, asking producers and dealers about production standards, environmental conditions of origin, sales channels, and brand building from time to time.

"China is the largest country in the fruit industry, but it is not yet the most powerful country. We should strengthen cooperation and exchanges with SCO member states and other countries and regions through promotion meetings and other platforms, so as to better improve the market competitiveness of China's fruit industry and promote China's high-quality fruits to go out better. " The relevant official of the Ministry of Agriculture said.

Quality is the Cornerstone of Brand Construction

"good fruit products are not afraid that there will be no market."

Qin'an peach, a national geographical indication protection product, originates from Tianshui City, Gansu Province. It is well-known at home and abroad for its beautiful color, delicious taste and high nutritional value, and is favored by consumers. In the promotion activities, Qin'an peach has also become the focus of people's pursuit. In front of the exhibition cabinets in Gansu Province, the inside and outside are surrounded by people who consult Qin'an peaches.

Qinan peach manufacturer Qinan County Boyang Fruit Co., Ltd. has more than 100,000 mu of Qinan peach planting base in Tianshui. Yang Guonu, the person in charge of the company, is a native of Qinan, who grew up eating Qinan peaches grown in the gully. A few years ago, she found that the peaches bought from the market had "changed their taste." when I was a child, Qin'an peaches grew in the mountains, drank mountain spring water and applied farm manure, and their quality and taste were very good. In recent years, many growers unilaterally pursue yield and do not plant according to organic standards, so that the quality of Qin'an peaches on the market has declined. "

So Yang decided to contract her own land and grow Qin'an peaches in an organic way to retrieve the "old flavor" of her childhood. In the early days of the garden, she built it strictly according to the standard of organic cultivation. In 2013, the peach trees in the base blossomed and yielded more than 3000 jin per mu. "the yield is not high, but the quality and taste are very good, and suddenly received a very good market response." Yang Guonu said.

Now, Yang Guonu has also applied for the "National Girl" brand trademark for the base peach, and plans to open up foreign markets and export Qin'an peach to Saudi Arabia and other Arab countries. "this exhibition provides us with a better opportunity to negotiate with foreign exporters. Export abroad, on the one hand, can increase the price of peach products, so that farmers get greater benefits; on the other hand, exports need to pass a series of tests, these test results can make consumers more convinced of the quality and safety of our products. " Yang Guonu said, "quality is the foundation of brand building. As long as fruit products remain high quality, there will be no market, and the brand can become louder and louder."

The market potential makes fruit producers stronger.

-- "what I see is the huge fruit consumption potential in China."

"over the past 30 years of reform and opening up, with the rapid and sustained development of China's economy, the consumption capacity and level of urban and rural residents have also been improving, creating a huge market demand for high-quality fruits." Liu Jundi, an associate professor at the School of Economics and Management of Northwestern University of Agriculture and Forestry, said, "the increasing demand for high-quality fruit is very obvious, and many fruit producers see opportunities."

Wang Jindu, general manager of Jindu Agricultural Development Co., Ltd., is one of the many Taiwan businessmen who have come to the mainland to "panning for gold" on fruit. In his early sixties this year, he has been engaged in agriculture for nearly 30 years, of which 15 years have been engaged in fruit cultivation in Hainan and Zhanjiang, Guangdong.

"the domestic consumer market for high-quality fruits has great potential, which is the main reason why I came to the mainland." Wang Jindu said, "there are many novel and high-quality fruits in Taiwan that can meet the needs of domestic consumers for high-quality fruits." Over the past 15 years, Wang Jindu has introduced many new fruits from Taiwan to Hainan and Zhanjiang, where the climate is similar.

In the Hainan showcase, there is a new type of jackfruit "durian honey". After variety improvement, it is smaller than the original species jackfruit, but the sticky glue in the original species jackfruit is gone, and the taste is better. "this kind of jackfruit was only introduced to Hainan from Taiwan last year. The quantity is small, but it is very popular with consumers. It was ordered soon after it went on the market." The fresh fruits of durian honey placed on the counter were also rushed out by visitors in less than a minute.

"over the years, because of good quality and low output, our fresh fruit products are mainly exquisite and high-end market, often in short supply in the place of origin." Wang Jindu said, "expanding the scale and increasing production is our next major plan." This high-quality fruit promotion meeting also gave us a very good promotion platform. With the support and guidance of the government, I have more confidence in continuing to develop the high-quality fruit industry. "

Regional Cooperation to improve the Competitiveness of High-quality fruits

"Let high-quality fruits go out of China, to Asia and to the world"

Last year, China's fruit output reached 150 million tons, ranking first in the world. However, the advantage of quantity can not be directly transformed into economic advantage. On the basis of ensuring the high quality rate of fruit, how to broaden the international trade channels of China's high-quality fruit is the key factor to realize the benefit growth of the fruit industry.

The development of international trade channels is inseparable from the construction of a series of platforms. The successful holding of the China quality Fruit Promotion Conference has played an important role in enhancing the international influence of China's high-quality fruits, promoting exchanges and cooperation in the fruit field of China's SCO member states, and adding new vitality to the construction of the Silk Road Economic Belt.

In addition to building a platform for the docking of production and marketing, the organizers of the promotion conference have also built opportunities for dialogue and discussion among SCO member states. At the seminar, fruit industry experts from China, Kazakhstan, Kyrgyzstan, Russia, Tajikistan and Uzbekistan introduced and shared the development of fruit industry in various countries, as well as the current situation and development potential of fruit trade between China and SCO member countries, and put forward opinions and suggestions on promoting the development of fruit industry between China and SCO member countries.

"High-quality fruit is the third leading product in the development of planting industry in China after grain production and vegetable production. With the help of a platform such as the promotion of high-quality fruits, we should jointly discuss how to further promote the production level of high-quality fruits, and cooperate with SCO member states to better improve the market competitiveness of China's high-quality fruits. Let China's high-quality fruits go abroad, to Asia, to the world. " Yang Yi, director of the Foreign Economic Cooperation Center of the Ministry of Agriculture, stressed.