Domestic tea e-commerce sales will exceed 10 billion yuan

"E-commerce as a new tea sales platform and channel model, the total sales of tea e-commerce last year was close to 8.5 billion yuan. According to the current growth momentum, it is expected to be 10 billion yuan by the end of 2014."

At the global e-commerce launch ceremony of Hunan Runhe Tea Group held this morning, Mei Yi, director of the Informatization, Agriculture, Countryside and Farmers Service Office of the Ministry of Industry and Information Technology, revealed the above news.

He believes that in recent years, the development of China's e-commerce has led to a blowout in the tea market. China's tea industry has developed rapidly. In 2013, the country's total tea output reached 1.89 million tons, an increase of 6.5 percent over the same period last year. The total output value of the country's tea agriculture exceeded 100 billion yuan for the first time.

The provincial and local governments have successively seen the driving significance of the e-commerce industry in the whole regional industry, and have touched the net one after another.

On July 10, 2013, the people's Government of Hunan Province issued the opinions on comprehensively promoting the upgrading and upgrading of the Tea Industry with the document Xiang Zhengfa (2013) 26. It is clearly pointed out that we should vigorously develop new circulation forms such as e-commerce, direct marketing and mail order, and establish a research and development platform for tea extract engineering and technology. Document No. 26 points out the shortcomings of Hunan tea industry and points out the development direction for the majority of tea enterprises. A number of excellent tea enterprises aimed at opportunities and began to vigorously develop e-commerce.

Authoritative data show that last year, the trading volume of agricultural products including B2B business completed by Alibaba platform was 19.86 billion yuan, and tea ranked third, with a transaction of 3.416 billion yuan. According to the online shopping data for consumers, tea is the largest agricultural product sold on Taobao, with daily sales reaching 7.22 million yuan. Last year's "Singles Day" shopping carnival, Tmall tea category sales of the top 10 tea e-commerce daily turnover has exceeded 40 million. Tmall double "11" tea sales of the top ten are longrun, Dayi, Yifutang, Zhongmin Hongtai, Bama, Caicheng, Hongyuanxin, Xinyi, Tianfu tea, medium tea. Among them, the first longrun in the "Singles Day" day sales of about 11.01 million, ranking second Dayi, the day's total sales of about 8.09 million. The total merchandise trading volume of Yifu Hall exceeded 10 million yuan, and the number of parcels exceeded 110000. Last year, the sales of tea e-commerce enterprises in Anxi County on the day of "Singles Day" may exceed 200 million yuan.

The total transaction volume of Alipay in 'double Eleven' in 2013 was finally fixed at 35 billion yuan, and the unexpected turnover seemed to herald the coming era of e-commerce. Under the halo of many tea enterprises creating online sales miracles last year, many tea enterprises are actively preparing for Singles Day in order to seize the opportunity this year, and are more eye-catching in terms of preferential intensity and marketing innovation than last year. " He said.

Mei Yi turned to Anhua black tea. "from the information I have obtained, 80% of Anhua black tea enterprises have touched the Internet so far this year, and most of them are trying to promote brand awareness through e-commerce. Among them, dozens of companies have promoted their products through Hunan Black Tea Network, and five large enterprises have cooperated with Hunan Black Tea. The development prospect of black tea e-commerce is very optimistic." He said.

The e-commerce industry generally believes that with the rapid development of the e-commerce market and the emergence of specialized e-commerce service enterprises in the industry, today's Chinese tea industry has ushered in the best opportunity for development in the transformation of e-commerce, especially reaching its peak in 2014.

He believes that unlike traditional industries such as liquor, rice and oil, tea, as a daily consumer product, does not have obvious natural properties that are easy to wear out and deteriorate, and has relatively low requirements for transportation and storage conditions. and tea drinkers have a certain repeat purchase rate. From this point of view, the tea industry seems to be more suitable for the survival mode of e-commerce.