The drought caused the "rise of olive oil"?

The consumption of olive oil in the Chinese market is growing faster than that of other edible oils, but consumers have low discrimination.

The reporter learned that according to news, Spain, the world's largest exporter of olive oil, has been affected by a rare drought in nearly 140 years. Oilseed analyst Oil World recently predicted that Spanish local olive production will drop by nearly 40% this year compared with last year.

According to the judgment of the industry, the price of domestic imported olive oil may rise by 30%, or it may be good for listed companies that have been distributed in major overseas producing areas.

Our reporter learned from local dealers that the price of domestic imported olive oil will rise sharply due to a sharp drop in supply in the second half of the year, and the price of olive oil may also rise in the market at that time. The growth rate of olive oil consumption is higher than that of many other varieties. As olive oil is still in its infancy in China, there are some phenomena, such as the quality of good and bad is intermingled, consumers do not know how to choose, and so on. " An edible oil practitioner said.

"the price of imported olive oil is likely to rise to varying degrees in the second half of the year, but it may be good for listed companies that are already located in major overseas producing areas. After all, they have grain in their hands and do not panic." One practitioner said.

It is reported that as olive oil prices are expected to rise more likely, so individual dealers may have suspended sales, hoarding goods waiting for high prices before selling, which may further aggravate the increase.

The above practitioners believe that under the influence of gutter oil in Taiwan and the reduction in production of olive oil in Spain, listed olive oil companies with raw material protection and performance support, such as Xiwang Foods, may benefit from the side as long as they do not make a "black swan." and oil, as a "remote group" with less voice in food, may also receive more attention because of recent events.

The reporter learned that edible oil giants such as Cofco, Luhua, and Golden Dragon Fish have entered the field of olive oil to expand their territory, and the industry is more optimistic about the prospect of this category; photovoltaic giant Yingli also entered the olive oil market two years ago and took the route of "low price" to grab the market. It says it wants to squeeze the oil price of olives, which is 30% lower than that of similar products.

Survey:

The difference in oil prices of olives needs to be carefully distinguished.

According to the International Olive Oil Commission, global consumption of olive oil has risen steadily over the past 20 years and is now about 2.3 million tonnes a year, in part because of surging demand from developing countries such as China and India.

Data show that Spain accounts for about 50% of global olive oil production, and production in other major producing countries is likely to reach the average this year, but it is impossible to fill Spain's supply gap because of the poor harvest of Spanish olive oil in previous years, resulting in low inventories.

The reporter visited Shang Chao in Guangzhou and found that there are many brands of olive oil with different selling points, including super, organic, pure and other concepts, with prices ranging from 30 to 40 yuan to 400 to 500 yuan. Many consumers say that most of them will choose olive oil that is moderately priced and well-known to the brand.

"consumers' distinguishing ability is low, and they can't tell the level of differences among brands and grades." A dealer in the olive oil business in Guangzhou told reporters.

According to him, there is a big difference in the oil price of olives on the market, moving more slowly than 200 yuan, and it is easier to sell olives around 100 yuan. It is understood that there are also some low-priced products known as olive oil on the market, the actual content is very small. "the proportion and grade of olive oil will directly affect its quality and price, and consumers should know a little about it." The dealer believes that.

How to choose olive oil?

Take a look at the CIQ tag

The original imported olive oil has a "CIQ" laser label, and the domestic sub-packaged products have only the QS mark.

Second look at the grade

According to the national standard, olive oil must be marked with grades, such as virgin olive oil, extra virgin olive oil and intermediate virgin olive oil.

Third, look at the composition table

Refined olive oil and mixed olive oil are allowed to add a-tocopherol, while virgin olive oil requires that no additives are allowed.