Geographical indication products can't just wait for door-to-door declaration.

Recently, media reporters learned from Zhongshan City Quality Supervision Bureau that Shenwan pineapple plans to apply for the protection of national geographical indication products and is currently preparing for the preliminary application. If approved, the product will become the city's third national geographical indication protection product. At present, there are 81 geographical indication protection products in Guangdong Province, but there are only 2 Zhongshan crispy meat and Huangpu preserved flavor in Zhongshan. Relevant responsible person revealed, In addition to Shenwan pineapple, Zhongshan currently no other products to the quality supervision department to apply for the certification. In addition, Zhongshan City currently has 33 provincial-level agricultural brand-name products, 25 pollution-free agricultural products and 16 green foods.

What business makes the most money? Monopoly products, of course. Geographical indication product is a kind of precious local resource, which obtains market monopoly position based on special protection system. Due to the comparative advantage of "no one has me, people have me special", the competitiveness and added value of products are incomparable to ordinary agricultural products. With the adjustment of agricultural industrial structure, the production scale of cash crops and livestock and poultry has been expanding continuously, new varieties have been increasing, and there are many opportunities for market selection. In this case, it is difficult for agricultural products without popularity to be favored by the market, and unique brands are the unique market passes. At the same time, with the wide application of science and technology in agriculture, the varieties of agricultural products have been continuously optimized, making agricultural products from low quality to high quality. If the relevant departments only make a fuss about the declaration, or even wait for agricultural products to come to the door to declare, it is inevitable that it will be difficult to buy and sell.

For thousands of years, the special geographical environment and climatic conditions have created the unique quality of some agricultural products in Zhongshan. Together with the cultural accumulation of several generations, many geographical indication resources with distinct characteristics, excellent quality and rich culture have been bred. Zhongshan duck with both egg and meat, big white pig with fat and fat intestine, Shiqi pigeon with large meat and tender breast meat, small olive crispy longan with thick fruit and meat in pig paste shape, Zhongshan banana with the reputation of "mountain fragrance" have long been famous in domestic and foreign markets. However, due to the lack of brand mining, it has not been able to get out of the situation of scale efficiency. Only by strengthening the efforts to create geographical indication products and highlighting historical and cultural connotations and traditional crafts can more "hard signboards" emerge.

At a time when food safety is more concerned, high-quality agricultural products are increasingly welcomed by consumers. In addition to actively assisting in the declaration of geographical indication products, government departments should also make more efforts on how to excavate, protect and promote them, and expand the total number of geographical indication products in Zhongshan by developing, cultivating and declaring a batch of development models. The first is to conduct general survey and application for geographical indication product resources, including planting technology, history and culture, production technology and popularity, and establish resource files for products meeting the application conditions. The second is to establish scientific standards and norms, so that there are specific reference systems for planting conditions, technical processes, production management and product quality, so as to truly become high-quality pollution-free agricultural products. Thirdly, strengthen supervision and implement protective measures, and establish a management mechanism of government supervision, industry supervision and enterprise self-discipline. Organize and carry out special inspection of geographical indication products, crack down on counterfeit geographical indication products, and effectively protect the legitimate rights and interests of the place of origin.

There are more ideas for calling Zhongshan famous agricultural products such as geographical indications: first, through news publicity in national media, Zhongshan famous agricultural products will be called in the whole country. Through columns such as Food, Travel China, Getting Rich, and Making Money, it was widely advertised on CCTV's Financial Channel, International Channel, and Agricultural Channel. Second, invite more foreign media to conduct in-depth interviews and reports on Zhongshan famous agricultural products. Third, in addition to holding relevant exhibitions and festivals, attract tourists and travel agencies to participate in food tasting and expand influence through human-to-human transmission. Fourth, develop order agriculture through "agricultural super docking". With reference to the practice of "company + farmer", the scattered planting households are integrated, the brand and packaging are unified, and the products are sold to major cities, so as to effectively solve the problem of sales.