More capital into agriculture is conducive to brand building

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E-commerce for agricultural products is considered to be a big cake with trillions of potential markets, which is one of the few virgin places in the domestic e-commerce field. This has also attracted a large number of funds such as IT and real estate to pour into agriculture. With a large amount of capital entering the field of agriculture, is the development model of agriculture more diversified?

Everyone is now talking about using Internet thinking to do agriculture, but some experts at the meeting also said: we must use agricultural thinking to do agriculture. Li Maochang, general manager of Xianxian Agricultural Development (Beijing) Co., Ltd., believes that business thinking is to make money, only using agricultural products as a carrier. However, agricultural thinking is to first put the production of agricultural products in place, such as following the laws of nature, ensuring product safety, scientific planting or breeding, and then making money is taken for granted.

"in Europe and the United States, it is also the first to develop industry and business services, and then to feed agriculture. Agriculture in our country is no exception, which is a natural law. The core of back-feeding agriculture is three: first, funds, a large amount of social idle funds and industrial and commercial capital into the agricultural industry, since it is called industry, using the industrial mode of production to integrate and industrialize or semi-industrialize agriculture, it is impossible to achieve full industrial production. The farm model can basically be done in the United States, but it will take time in our country. We have been working as a channel for a long time, and we will set up 1000 Hemao boutiques across the country to make high-quality agricultural products for medium-and high-end customers in medium-sized cities. It will integrate e-commerce with physical stores to create a real O2O model. " Jiang Yatong, chairman of Guangdong Hemao (Group) Investment Co., Ltd., said.

■ enterprise experience

Develop your own traceability system

● Wang Jun, Director of Business Development of Legend Holdings Jiawo Group

After investing in agriculture, the business has been restructured and upgraded. One of the very important aspects is the improvement of informationization. the first is traceability, from the variety to the planted plot, who planted it, what kind of fertilizer was used in the process, when it was put on the market, and what kind of characteristics of the fruit. It can be obtained through the QR code, and all users can share it through mobile phones or computer terminals.

There is also high-definition camera monitoring throughout the campus, through optical fiber and wireless transmission. For example, what kind of insects are on the tree, and what biological control methods need to be taken. There are also weather stations in the park, where soil monitoring, such as soil moisture and nutrients, can be directly reflected on the big screen.

■ Hotspot Q & A

Agriculture is the dialogue between life and life.

Q what does it mean for the future development of agriculture for more social capital to participate in the agricultural market?

Chen Jinfa, deputy director of the quality Agricultural products Development and Service Center of the Ministry of Agriculture: for some non-agricultural enterprises to participate in agricultural development, it should be an issue of great concern to the whole society. The fact that so many enterprises can enter the field of agriculture is of far-reaching significance and value for leading the development of the agricultural industry to a new level, especially for brand building. Because of the concept of brand, the industrial field is better than the agricultural field; moreover, in terms of product quality control, industry is better than agriculture in terms of traceability and control.

Of course, there may be a difference between agricultural brand building and industrial product brand building. Agriculture is a dialogue between life and life, because agricultural products are living beings. In agriculture, money must be combined with affection, not just with money, but with emotion. Because agricultural products involve a vast number of rural areas, it is also a living creature, so it is necessary to communicate with emotion. It is hoped that enterprises involved in agricultural products in the future can understand more from this point of view, and may be able to do better.