Leading the Development of Leisure Agriculture with Planning

If traditional agriculture is version 1.0, leisure agriculture is version 2.0. In recent years, with agriculture as the basis, leisure as the purpose, service as the means, and urban tourists as the goal, leisure agriculture, which integrates production, sightseeing, leisure and tourism, has sprung up in our city. it has become an ideal way to improve the comprehensive efficiency of agriculture and increase farmers' employment and income.

However, it is worth noting that with the rapid development of leisure agriculture in our city, many weaknesses have been exposed, for example, the development model is single, the characteristics are not obvious, and the homogenization phenomenon is serious, which can not effectively attract repeat customers. In addition, the corresponding hardware facilities and "soft services" also need to be strengthened.

The author believes that the root cause of these problems is the lack of scientific planning. On the one hand, due to the arbitrariness and blindness of farmers and investors, many leisure agriculture projects in the same region have the same model, except for those with special scenery or cultural features, the rest are more or less the same; on the other hand, projects lacking overall planning, small-scale benefits are also low, it is difficult to attract capital and talent, resulting in negative problems such as uneven facilities and lack of service functions.

Therefore, the author believes that the development of leisure agriculture should be planned first, combined with the specific local reality, targeted layout. Scientific planning and design should link up with urban development planning and tourism planning, and give full consideration to resources, transportation and other factors. At the same time, the specific project selection should also be planned in advance, through the study of market demand, planning business model, so that the theme and characteristics are distinct, so that tourists will not lose the sense of freshness. In addition, efforts should be made to guide the flow of talents, funds, land and other elements to leisure agriculture to promote the upgrading of leisure agriculture.