Building leisure agriculture and rural tourism in the Yangtze River Delta

The "2014 Yangtze River Delta Leisure Agriculture and Rural Tourism Expo" with the theme of "walking into beautiful villages and experiencing the fun of agricultural tourism" will be held for the first time at the Shanghai International Agricultural Exhibition Center from September 19 to September 22.

With the continuous development of China's economy, the continuous improvement of traffic conditions, and the gradual promotion of the paid vacation system, the form and destination of people's travel have undergone profound changes. Leisure agriculture and rural tourism are being pursued by people for the purpose of feeling the local flavor, embracing and being close to nature and tasting farm food. The "2014 Yangtze River Delta Leisure Agriculture and Rural Tourism Expo", held for the first time this year, will focus on "food, housing, transportation, tourism, shopping, and entertainment" to cultivate and excavate the cultural elements of leisure agriculture and rural tourism. promote the transformation and upgrading of leisure agriculture and rural tourism. Through a comprehensive display of the achievements of leisure tourism development in the Yangtze River Delta, build a publicity and promotion platform for agricultural tourism attractions, promote agricultural tourism attractions to improve brand awareness, strengthen brand promotion efforts, promote and lead the healthy and sustainable development of leisure agricultural tourism industry.

The exhibition covers a total area of 7500 square meters and has 235 scenic spots, which come from four provinces and cities of the Yangtze River Delta (including Shanghai, Jiangsu, Zhejiang and Anhui). There are 40 specially equipped booths in Pavilions A, B and C. A series of highlight activities will be held during the Tourism Expo. Activities such as "fall in love with agriculture-2014 Shanghai Agricultural Tourism Passport", audition "Leisure Agricultural Tourism Talent", selection of "my favorite Yangtze River Delta Leisure Agriculture (Farm Music) and Rural Tourism attractions", on-the-spot appreciation of "Folk Culture" exhibition activities and "2014 Yangtze River Delta Leisure Agriculture and Rural Tourism Seminar and Promotion Conference" and other activities.