Focus on the logistics of agricultural products to stimulate the vitality of the market

From September 20 to 21, the "National Agricultural products Circulation Network backbone Market Strategic Cooperation Development Forum and South China Agricultural and Commercial Industry 2014 Summit Forum" was held in Maoming, Guangdong Province. Nearly 300 government officials, authoritative experts, well-known scholars and industry elites from all over the country gathered together to discuss the development of agricultural batch market. During the forum, the establishment and licensing ceremony of the "National backbone Market Alliance of Agricultural products Circulation Network" was held, showing the new trend of the integration of resources and joint development of the agricultural product market industry. Our reporter believes that the formation of the agricultural products wholesale market alliance may greatly change the current situation of the traditional agricultural batch markets in a short time, and realize the efficient integration and utilization of market resources. it is expected to make greater contributions to promoting the development of modern agriculture in China.

The experts and representatives at the meeting generally agreed that the great era of the common development of the cross-border alliance of agricultural market has come. In his speech at the forum, Gao Tiesheng, chairman of the China Market Association, stressed that improving the circulation of agricultural products has been a concern of the Central Committee's No. 1 document in recent years, and people all over the country are also concerned about it. The full development of the national market requires each agricultural batch market to have a sense of responsibility "at the grass-roots level and at the temple" to jointly promote the due status of agricultural products in the supply chain. Ding Junfa, director of the expert steering Committee of China Commodity Trading Market and chief adviser of China Federation of Logistics and Purchasing, believes that the characteristics of agricultural product logistics determine that its development must be fully supported by government departments. Agricultural markets should be extended as far as possible, and it is hoped that research institutions should produce more research results to promote agricultural product logistics. In his speech at the forum, Zhang Yuxi, executive director of the China Agricultural products Market Association, stressed that China is a large agricultural country, but the competitiveness of agricultural products brands is too small, and if there are too many local brands, it is tantamount to having no brands. In launching geographical indication brands and other agricultural products, all localities should first fully integrate their own resources. Lu Mingyi, deputy editor-in-chief of this newspaper, pointed out at the forum that the situation of China's large market for small-scale production of agricultural products will not change fundamentally in the short term; under such circumstances, the study of deep cooperation between agricultural markets will help to solve the problems of blindness and information asymmetry between market supply and demand.

The establishment of the Agricultural products Wholesale Market Alliance can be said to be a pioneering work of omni-directional co-ordination and cooperation in the field of agricultural product circulation, so it has been highly concerned by people inside and outside the industry and the media. Zhang Yi, general manager of Guangdong Maoming Zhongsheng Company, one of the sponsors of the alliance, explained the specific connotation of the alliance at the forum, saying that taking China's backbone agricultural market as the core, establishing a cross-border alliance of the national backbone market, holding exhibitions regularly and irregularly every year and strengthening the interaction and exchange between markets can not only promote the construction of industry-university-research platform, but also solve the problem of lack of discourse power of a single enterprise at the market level. To achieve twice the result with half the effort, we can also give full play to the power of the market alliance to expand. Since the historical task of "strengthening the construction of market circulation network covering the whole country with large agricultural wholesale markets as the backbone" and "strengthening the construction of e-commerce platform for agricultural products" was put forward in the central "No. 1 document" in 2014, to the Ministry of Commerce, the Ministry of Agriculture and other relevant ministries and commissions have carried out the backbone market construction of the national agricultural product circulation network one after another. Then, the Wholesale Market Development Committee of the China Market Association and the Maoming Yuexi Agricultural products Comprehensive Trading Center jointly initiated the establishment of an agricultural products wholesale market alliance. To more than 40 national key agricultural products wholesale backbone markets representatives witnessed the establishment of the "National Agricultural products Circulation Network backbone Market Alliance". In only half a year, people can see the positive response of the industry to the development trend advocated by the central government and government departments.

The forum coincides with Alibaba's listing in the United States, and the development prospects of Jack Ma and e-commerce have become one of the topics of widespread concern among the participants. Li Jianzhong, chairman of the China Commodity Trading Market Council, believes that it is impossible for Jack Ma to propose that online trading will be larger than offline trading, because physical stores are also developed with both online and offline trading. Zhang Yuxi, executive director of the China Agricultural products Market Association, believes that e-commerce will not subvert the offline market within 10 years, but it is a good supplement and should be paid full attention to. The reporter noticed that during the special report stage of the forum, Wen Qi, an associate researcher at Beijing Business Management cadre College, successively answered five consecutive questions from the audience, mainly about e-commerce. It is understood that at present, the number of e-commerce in China has exceeded 100000, and the transaction scale of China's e-commerce market reached 10.5 trillion yuan in 2013, of which 30, 000 are related to agriculture. In 2013, agricultural products e-commerce exceeded 100 billion yuan, and in the first half of 2014, agricultural products e-commerce exceeded 170 billion yuan, and is expected to exceed 300 billion yuan for the whole year. Our reporter believes that e-commerce will certainly become a new and high-quality channel for the sale of agricultural products in China, and will have a positive impact on solving "difficulties in buying and selling," as well as "cheap vegetables hurt farmers" and "expensive vegetables hurt people."