With the advent of animal husbandry e-commerce, you have to change.

At the recent animal husbandry fair in Henan Province, most of the enterprises participating in the meeting launched the activity of scanning QR codes to get a discount, and some of them can buy enterprise products at a preferential price after scanning the code. In addition, many enterprises also show their online product mall to customers, through the mall platform can buy products directly. Whether you are ready or not, the era of livestock e-commerce has come in an all-round way.

Jack Ma said: in the 21 century, there was either e-commerce or no business.

With the arrival of e-commerce, many animal husbandry enterprises have seen the crisis. People have found that the traditional sales model is no longer suitable for the development of the industry. High investment in the establishment of sales channels, waste of manpower and energy to manage the market, these are a waste of resources. Seeing e-commerce create huge profits in other industries, the animal husbandry industry is also a bit restless. Last year, New Hope married JD.com and operated the fresh online mall of "Quan Nong Hui" of Tongwei Group. Early adopters have lifted the cap on the "combination" of animal husbandry and e-commerce.

However, there are still many people who think that e-commerce and animal husbandry are "out of tune". Because in addition to meat, eggs and milk, other animal husbandry products such as feed, veterinary drugs and breeding animals are basically the means of production. As a means of production, it should not only have its own value, but also include the service value provided by the seller. Users not only buy the products, but also enjoy the service. However, in the sales of e-commerce, it is difficult to unify the standard of service, which will affect the value of the product. This contradiction can not be resolved well, and the e-commerce platform is believed to be difficult to expand.

In addition, from the perspective of enterprises: enterprises to sell products online, the biggest cost is the cost of network marketing. If there is no good network marketing method, there will be no cost-effective products. Because e-commerce pursues performance-to-price ratio, if the price is too high, it will certainly not attract the attention of customers. So it's not that easy for enterprises to play e-commerce. The problem of trading platform is also a difficult problem to be solved. Whether Alipay is the best payment method remains to be considered in the application. But if abandon Alipay, to the means of production as the main trading products of animal husbandry e-commerce, customers will also pay the security is in doubt.

Therefore, in order to achieve a good combination of animal husbandry and e-commerce, we need to do a few things. First of all, if the product on the Internet is the means of production, its quality needs to be verified by time, so it is necessary to enhance consumers' trust in the means of production. Secondly, there are not many people in the animal husbandry industry who understand this major and e-commerce, so it is necessary to establish a relevant talent system. Third, the provision of standardized products, excellent technical services and intelligent logistics system is the basis of development.

At present, e-commerce has become a trend, and the rapid development of e-commerce has provided a new integration scheme for China's animal husbandry market, but the perfect "embrace" of the two still needs to be run-in and explored.