Work together to promote the implementation of modern agricultural brand strategy

A few days ago, China quality Agricultural products Development Service Association (hereinafter referred to as China excellent Agriculture Association) and China search Information Technology Co., Ltd. (referred to as China search) reached a strategic cooperation. Taking advantage of the Internet, the two sides plan to jointly establish a safety blacklist system for agricultural products, enhance the competitiveness and credibility of brands of high-quality agricultural products, and improve the search and traceability of high-quality agricultural products. so that consumers can easily, quickly and easily search for high-quality agricultural products that meet the requirements, promote the cooperation of intelligent e-commerce platforms, and achieve effective integration and efficient operation of interconnection and exchange of technology and data.

Zhu Baocheng, president of China Younong Association, said that Chinese search is at the forefront of the industry in terms of third-generation search engine platform, personalized widget technology, cloud service platform, operation platform and so on. In cooperation with Chinese search companies, the excellent Agriculture Association, with the help of the advantages of the "search national team", will certainly make positive contributions to the promotion of agricultural brand construction and the development of modern agriculture.

In recent years, the China excellent Farmers Association has persisted in taking "focusing on circulation and branding" as the main line of work, focusing on developing high-quality and safe agricultural products and cultivating agricultural brands, leading the organization of international seminars on the development of brand agriculture, regional public brand influence investigation and brand value evaluation of agricultural products, the establishment of the journal of "High quality Agricultural products" and the joint establishment of "Brand Agriculture Weekly" with Farmers' Daily. We will actively build a trust system for high-quality agricultural products and an intelligent e-commerce platform, and organize activities such as "Berlin International Green week", "strengthening Agriculture and Xingbang Chinese Dream Brand Agricultural China" and the exhibition and sale of high-quality agricultural products.

According to reports, China search Information Technology Co., Ltd. is an Internet enterprise jointly established by seven major news organizations in China, including the people's Daily, Xinhua News Agency, CCTV, Guangming Daily, Economic Daily, China Daily, and China News Service. Preparations began in October 2013 and officially launched on March 21, 2014. The first batch launched seven categories of integrated search services: news, newspapers, web pages, pictures, videos, maps and website navigation, as well as 16 vertical channels such as national conditions, theories, laws and regulations, current affairs, international, shopping, food, smart cities, and mobile client products and services such as "China News". Among them, "Industry China" as a new generation of industry search platform, adhering to the company concept of open search, relying on the third generation search technology, and partners to build a professional, territorial, personalized industry search service. At present, more than 8000 different industry searches are gathered on the platform of "Industry China", forming a new industry search platform built by professional industry search clusters.