MySheen

Three elements of "Agriculture, Countryside and Farmers" in Postal Service

Published: 2024-11-21 Author: mysheen
Last Updated: 2024/11/21, Up to now, there are 42000 postal service outlets in rural areas, 140000 business delivery personnel, and more than 240000 postal logistics-related services "agriculture, rural areas and farmers", covering 86% of the counties and cities and more than 1/3 administrative villages across the country. Gradually formed, including headquarters, provinces

Up to now, there are 42000 postal service outlets in rural areas, 140000 business delivery personnel, and more than 240000 postal logistics-related services "agriculture, rural areas and farmers", covering 86% of the counties and cities and more than 1/3 administrative villages across the country. a five-level management and service system has been gradually formed, including headquarters, provinces, cities, counties and villages. A market chain connecting industrial enterprises, commercial enterprises, retail stores and farmers has been formed. However, the scope and depth of postal services for agriculture, rural areas and farmers need to be further expanded. In 2014, the Central No. 1 document called for speeding up the construction of a comprehensive platform for the postal system to serve "agriculture, rural areas and farmers", which put forward higher requirements for postal enterprises to serve "agriculture, rural areas and farmers".

The key to do a good job of postal service "agriculture, rural areas and farmers" is to grasp the three elements.

First, it is necessary to create an environment conducive to the development of agricultural material distribution business. Postal enterprises should actively strive for government support and media attention to create a good policy environment and public opinion environment. We can also vigorously publicize the measures and effects of postal services for agriculture, rural areas and farmers through television, radio, newspapers and periodicals and other media.

Second, it is necessary to grasp the consumer psychology and demand characteristics of farmers who are safe, affordable and convenient, and provide postal services in accordance with local conditions. Combined with local rural geography, climate, customs and farmers' life, farming, management and other factors, to provide farmers with product packages + technical guidance + after-sales service a set of postal service model.

Third, we must adhere to the principle of good faith management, strictly control the purchase channels, business order, and after-sales service, and try our best to select products of high quality and low price, so as to achieve unified procurement and distribution, unified operation and management, unified quality standards, and unified service standards. win the market in the field of rural circulation with high quality, integrity, standardization and service, so as to achieve a win-win situation of enterprise and social benefits.

 
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