Bulk trading platform gives birth to industrial fission

"Aigufi" raised pigs, but soon stopped; "Goldman Sachs" raised pigs, but the life or death of them is still unknown; and "NetEase" raised pigs, which people described as "empty talk." Cases of raising pigs with nothing to lose are now everywhere and thrilling.

However, in a short period of four years, a local cooperative in Longyou, Zhejiang Province, has raised the most traditional pigs in the agricultural industry with a combination of horizontal and vertical methods. People describe the "Dragon Ball" pig as "flying".

1 connected horizontally and vertically to solve the concentration problem

It can be said that people love and hate raising pigs. Love is the smell of pork, no one can leave; hate pig is dirty and smelly, avoid it. On the other hand, because local governments not only have no taxes on raising pigs, but also pollute the environment, and make people worried about quality and safety, they often kill people, either "drive out" or "kill".

In Zhao Chungen's view, the root of all the problems lies in the insufficient concentration of the industry, and that the main body of animal husbandry is numerous, small, scattered and unmanageable. Only by twisting different subjects into a rope, sharing interests and risks, can we completely solve the disadvantages caused by the lack of concentration in the industry. It is based on this understanding that Zhao Chungen is determined to carry out "union."

Longyou, where Zhao Chungen is located, is a famous animal husbandry county in Zhejiang, with as many as 600000 live pigs. Animal husbandry accounts for more than 54% of the total agricultural output value. However, similar to the situation in various places, the development of local animal husbandry enterprises is also beset with difficulties and complains: most of the assets of the farms cannot be certified, the funds cannot be borrowed, and the assets cannot be invigorated; the dirty and smelly farms cannot attract talents, and the standardized management is basically a castle in the air; the price of labor is rising year by year, the cost of feeding remains high, and the profit space is squeezed. The purchase channel, composition and potency of inputs are complex, and it is difficult to control the quality and safety of animal products; especially after the improvement of people's living standards, the requirements for the living environment are getting higher and higher, and the farm becomes a rat crossing the street, and everyone is shouting at the same time; at the same time, the mode of operation based on live pig sales makes the farm have little market voice.

In Longyou's small teahouse, Zhao Chungen communicates with people from the farm every day, often from morning to midnight. After listening to each other's grievances, Zhao Chungen asked: why can't we work together to build the whole industry chain?

Zhao Chungen was well-informed and made a special trip to inspect the animal husbandry in Europe and found that the animal husbandry industries in these countries were all self-contained and closed. One by one industrial chain from feed processing, aquaculture production, has been extended to slaughtering, deep processing, terminal product marketing, the main bodies of each link of the industrial chain participate in each other, interests are closely linked. Therefore, there will be no price ups and downs, let alone safety and quality problems. In the same industrial chain, everyone enjoys both prosperity and loss.

In Zhao Chungen's view, China's animal husbandry has many problems, but it also means that there are many opportunities and broad prospects. If you run a farm by yourself, although you can make money, there is only one more pig farm, which will not have a great impact on the development of animal husbandry. China's animal husbandry is not lack of a pig farm, but lack of innovation in business model, lack of exploration and design at the mechanism level.

Zhao Chungen put forward the plan of connecting horizontally and vertically, connecting interests and jointly building an industrial chain.

The so-called Lian Heng is to combine the farms horizontally. First, the members jointly determine the registered capital of the cooperative, and then determine the specific amount of capital contribution of each family according to the number of breeding sows. Those who can breed a large number of sows will pay more, occupy more shares, and share more profits. For example, if a cooperative with a registered capital of 10 million yuan can breed sows, each sow will contribute an average of 20, 000 yuan. If your family has 100 sows, you should contribute 2 million yuan and enjoy 20% of the shares in the cooperative.

After Lian Heng, the overall scale of the farm has expanded rapidly and its strength has greatly increased, so it has a say and extends to the front end and back end of the industrial chain. If it is only a 10,000 pig farm, it is not qualified to negotiate with upstream and downstream enterprises at all, because there is a great disparity in strength between the two sides, and their status is not equal. Now a union of 30 large-scale pig farms is the scale of 300000. Any feed enterprise or processing enterprise can no longer be ignored.

2 one fund and five centers to create a development platform

In 2010, the "Longzhu Animal Husbandry Professional Cooperative" initiated by Zhao Chungen was established in Longyou. The cooperative is jointly formed by 30 large-scale farms with an actual registered capital of 10 million yuan.

Some people wonder whether the large-scale farms in Zhejiang are so easy to deceive, or are they all so forward-looking that they are integrated only with Zhao Chungen's "invincible tongue"? According to the reporter's understanding, apart from the fact that the farm has been squeezed over the years, Zhao Chungen also has a "stepping stone", that is, the loan guarantee fund.

According to the agreement between "Dragon Ball" and local rural credit cooperatives, the loan magnification ratio is 1 ∶ 10. After the establishment of the cooperative, 6.9 million yuan of the registered capital will be deposited in the bank and a loan of 69 million yuan will be obtained. This preferential condition, which is desirable immediately, solves the problem on the farm's mind. Because breeding farms to develop, to expand the scale, to equipment, to feed, are subject to financial constraints. The problem of funds often makes the farm miserable and there is no way to ask for help. Today, this restriction can be easily solved by joining the cooperative.

After the success of the series, "Dragon Ball" methodically and quickly cooperated with relevant enterprises and institutions. Five major centers have been set up, including feed distribution centers (feed processing plants), veterinary diagnosis and prevention centers, pig breeding farms and sperm supply centers, meat processing centers, and pig excreta collection and treatment centers. In the past, although the pig farm was small, it had all the internal organs. The directors not only have to purchase raw materials and process feed by themselves, but also know the general knowledge of epidemic diseases in management. They can get injections and deliver babies, and they are so busy that they don't even have a holiday. Today, almost all the work that can be spun off has been handed over to the five centers, not only to maximize the physical and mental liberation of the field directors, but also to greatly reduce costs because of economies of scale.