Agriculture must follow the road of crowdfunding.

China is a large agricultural country, and the development of agriculture is the inevitable road for China. With the improvement of China's support for agriculture in recent years, agricultural land issues, production problems and agricultural technical problems have all been further developed. In 2013, the central government has taken a variety of effective measures to effectively speed up the allocation of funds for comprehensive agricultural development. By the end of September, a total of 31.23402 billion yuan had been allocated for transfer payment projects for comprehensive agricultural development, accounting for 99.9 percent of the local expenditure budget subsidized by the central government for comprehensive agricultural development. Nowadays, the rise of Internet agriculture and fresh e-commerce also further promotes the agricultural economy. The birth of agricultural crowdfunding is bound to promote agricultural production and economic development.

E-commerce industry promotes the development of agriculture

Throughout the fresh e-commerce industry, JD.com, COFCO, Bensheng, Tuotuo Commune and many other enterprises have promoted the development of the agricultural economy through Internet channels. From 2013 to 2014, the channel sales of agricultural products increased from 13.754 million to 67.372 million, thus increasing the agricultural demand for the Internet. Through the performance of the data in the past three years, the Internet can better improve the sales of agricultural channels.

The problem of food safety is the malpractice of agriculture

Food safety problems occur frequently, food safety is threatening people's lives, everyone talks about "food" color change, the domestic food industry has been a major blow, causing a crisis of trust! The state pays more and more attention to the issue of food safety, and has taken a serious position in the north, Shanghai, Guangzhou and other areas. due to the large population flow, the excessive demand for agricultural products, "the ripening and expansion of agricultural products" and other problems are extremely aggravated, which is a great malpractice for agriculture as a whole.

Capital chain is the biggest obstacle to the development of agriculture

The farm needs room for development, and the problem of capital chain should also be taken into account while stepping up efforts to adjust farm planning. For high bank loans, the examination and approval is complex, the conditions are harsh, and the requirements for contacts are very high, which can only be expected for many small and medium-sized farms. In Beijing, on average, two farms close down every quarter due to the problem of broken capital chain, which will seriously affect the development of agriculture, reduce the income of agricultural products and even rise pricelessly, and even temporarily meet market demand and indulge food safety problems.

The necessity of agricultural crowdfunding

Agriculture needs crowdfunding, first, to solve the safety of agricultural products; second, to solve part of the problem of agricultural capital chain, which is the inevitable reason for the birth of the agricultural crowdfunding industry. As early as May 2014, Chen Jie, CEO of everyone planting the net, put forward the F2F (farm to family) model, in which users raise money for the farm to help more farms in need, and the farm provides users with more green, pollution-free organic fruits and vegetables, achieving a win-win situation between farmers and farms.

To solve the current problems faced by the farm and eliminate users' doubts about the food safety of agricultural products is the core concept of the agricultural crowdfunding industry. Aiming at the development of agriculture and people's health problems, it is an important problem that must be solved in the new era. as far as the Internet industry is concerned, crowdfunding is the inevitable path for agriculture.