Leisure agriculture has become a Chaoyang people's livelihood industry, which contains great potential for development.

Photo taken by Jiang Lei

Boss Rui enjoys a leisurely sun with his grandson under the blue sky and white clouds in front of Chunniu Nongjiale in Yaxi Dashan Tourism Village, Gaochun District, Nanjing City, haze, Beijing, Oct. 9. In the past "National Day" Golden week, his Chunniu Inn and Chunniu Farm made a lot of money. At noon on October 4th alone, they received more than 300 tourists, with a gross income of 15000 yuan.

The development of leisure agriculture has fully demonstrated its economic function of increasing income, social function of promoting employment, cultural function of protecting and inheriting agricultural civilization, and ecological function of beautifying rural environment. Promote the transformation of rural areas into scenic spots, pastoral areas into parks, air into popularity, labor into sports, and agricultural products into commodities. Let the countryside use the idle land, enrich the farmers' leisure time, let the surplus labor force flow, make the traditional culture active, and play an irreplaceable role in the economic and social development of agriculture and rural areas. Leisure agriculture has become a strategic emerging industry that promotes agriculture, beautifies rural areas and enriches farmers. " On October 11, Yang Shaobin, a member of the party group of the Ministry of Agriculture, made the above positioning of leisure agriculture at the national experience exchange meeting on leisure agriculture held in Nanjing, Jiangsu Province.

Developing Leisure Agriculture is an effective way to increase Farmers' Employment and income

Promoting farmers' employment and income is the starting point and foothold of leisure agriculture. A reporter from China Youth Daily interviewed in Gaochun District and Jiangning District of Nanjing City and found that leisure agriculture has now become an important way to lead farmers to get rich.

In November 2010, Yaxi "Ecological Tour" was rated as "International slow City". As part of the international slow city area, Dashan Village began to create farm music in 2011. Prior to this, Boss Rui's family grew 5 mu of rice with an annual income of 2000 yuan. Since running farm music, I can now earn about 200000 yuan a year. Now, her son and daughter-in-law have quit her job in Changzhou, no longer go out to work, and come back to run farm music together.

According to the preliminary statistics of Nanjing Municipal Committee of Agriculture, during the long National Day holiday, Nanjing leisure agricultural attractions received more than 2.8 million tourists and a comprehensive income of more than 400 million yuan. During the National Day, the 10th Nanjing Agricultural Carnival in China received 315000 visitors and achieved a sales income of 31.8 million yuan.

According to data from the Ministry of Agriculture, in 2013, there were more than 1.8 million operators of various types of leisure agriculture across the country, receiving 900 million tourists annually and operating income of 270 billion yuan, benefiting 29 million farmers. In the first half of 2014, China's leisure agriculture received 500 million tourists, with an operating income of 150 billion yuan, benefiting 30 million farmers. Just take Jiangsu Province as an example, the comprehensive income of all kinds of leisure and sightseeing agricultural parks exceeded 22 billion yuan in 2013. In 2013, the comprehensive income of Nanjing municipal farm music professional village exceeded 93 million yuan, and the average net income of farm music operating households exceeded 140000 yuan, providing more than 1300 jobs.

Developing Leisure Agriculture is an effective means of Building a Beautiful Village

General Secretary Xi Jinping pointed out that if China wants to be beautiful, the countryside must be beautiful. As an important part of beautiful China and an important area in the new urbanization planning and layout, beautiful countryside and beautiful countryside are precisely the important carriers of leisure agriculture.

In Dazejin Eco-tourism Village, Jiangning District, Nanjing City, representatives attending the national experience exchange meeting on leisure agriculture have lamented: "this is not like the countryside!" The sky is blue, the mountain is green, the water is green and the ground is clean, which is everyone's common impression of this place.

On the beautifully printed propaganda fold, this "landscape fragrance first village" introduces itself as follows: "with health-preserving culture as its connotation, a medium-to-high-end tourism base with rural characteristics that integrates flower and plant experience, leisure vacation, diet conditioning, recreation and sports and lavender industry." It is understood that the local government has invested more than 60 million yuan in special assistance funds in environmental renovation and hardware construction.

Now, there are 56 families in the village, and many people operate farm music. In addition, the farmers' land is uniformly transferred to the village to plant lavender, and the villagers receive dividends. The street has also set up a tourism product development company to develop lavender-related products and native products, such as sachet, pillow, essential oil, handmade soap and so on. Matters related to operating households are responsible for by the on-site management office set up on the street, and a farmhouse cooperative has been set up. It is recognized by the Ministry of Agriculture as the most beautiful leisure village in the country.

Shiwa Taoyuan is one of the "twelve golden flowers" of urban ecological leisure agriculture in Jiangning, Nanjing. It is located in Dashiwa Natural Village of Guli Street Zhou Village, Jiangning District, with Huizhou architectural style as the main style, close to the mountain, close to the water, and one view per household. There are 142 people in the village. Since October 2011, the village has been divided into seven functional areas, including Nongjiale activity area, Agricultural DIY area, Niu Shou Culture Exhibition Seminar area and Hetang Wet area, which was officially opened to the public in 2012. Shiwa Taoyuan Nongjiale Professional Village won the title of the most charming leisure village in Jiangsu Province.

According to Zong Jinyao, director of the Agricultural products processing Bureau (Township Enterprise Bureau) of the Ministry of Agriculture, a number of traditional villages are declining or even disappearing every year. "without the traditional villages with cultural activities, their soul and charm are no longer complete, so the protection work must be combined with the promotion of farmers' employment and income, and effectively guide local farmers to develop leisure agriculture on the basis of protection. strive to create 'one village, one scene' and achieve living protection.

"to develop leisure agriculture, farmers are objectively forced to improve infrastructure such as water, electricity, roads, gas, housing and communications, and regard mountains, rivers, forests and lakes as a community of life, beautifying the appearance of villages, greening roads, purifying the environment, and creating a good leisure atmosphere." Yang Shaopin said, "at the same time, we have guided farmers to regard ploughing and reading civilization as the soft power of rural development, constantly improve the cultural connotation of the countryside, and on the whole promote the continuous growth of a new type of farmers who are educated, know how to operate, and know how to manage." it has raised the level of rural civilization. "

Developing Leisure Agriculture is an effective Carrier to promote the Integration of Urban and Rural areas

The huge economic benefits of operating leisure agriculture attract more and more talents, technology and funds to gather in rural areas, promote the extension of urban infrastructure and public services to rural areas, and promote the flow of consumer expenditure from cities to rural areas. it has contained and changed the pattern of one-way flow of resource elements from rural areas to cities for a long time, which is and will have a far-reaching impact on breaking the dual structure of urban and rural areas.

Rui Guoliang, 41, from Dashan Village, usually manages Samsung Zhuyuan Farm Music with his father. When he is busy, he employs six or seven people. During the National Day holiday this year, his net income is nearly 50,000 yuan. Rui Guoliang used to sell sporting goods abroad with an annual salary of about 80,000 yuan. He told the China Youth Daily that in 2011, the first batch of villagers in the village who operated farmhouse music were all funded by the government. "at that time, I didn't believe that people from the city would come here, and then I saw that the first batch of farmers made money. I came back to do it the next year." He put his farm music on 58.com and Ctrip. "from the third year, there are many repeat customers." Last year, his net income reached more than 300,000 yuan.

It can be said that the development of leisure agriculture has become an effective carrier for rural areas to retain people and gather wealth, urban investment to promote agriculture, and deep integration between urban and rural areas. The development of leisure agriculture must follow the general principles of agriculture-oriented, scientific planning, adjusting measures to local conditions, highlighting characteristics, strengthening service, standardizing management, government guidance and social participation. " Yang Shaopin said.

We should attach great importance to leisure agriculture from the perspective of industry.

As a new form of industry and a new form of consumption, leisure agriculture plays an irreplaceable role in serving residents, developing agriculture, prospering rural areas, enriching farmers, protecting ecology, inheriting culture and so on. It is closely related to and highly consistent with the development strategy being implemented by the country. Because of its unique role in connecting urban and rural areas and connecting workers and farmers, it is called "bridge industry" and "hub industry" by some famous economists.

At the national experience exchange meeting on leisure agriculture, Yang Shaopin stressed many times that leisure agriculture is an important part of modern agriculture and should be highly valued from the perspective of industry.

The Ministry of Agriculture established a leisure agriculture management agency in 2010 to strengthen the organization, leadership and top-level design of national leisure agriculture work at the national level, and signed a cooperation framework agreement with the National Tourism Administration to guide the agro-tourism system to jointly develop leisure agriculture and rural tourism. Sichuan, Yunnan, Guizhou, Henan and other provinces and regions have also set up leading and coordinating organizations for leisure agriculture and rural tourism with the participation of agriculture departments, tourism bureaus and other departments.

"the good environment of interdependence and mutual prosperity, the good ecology of the common beauty of heaven and man, and the harmonious beauty of pure sky and blue land and green mountains and green waters are the important characteristics that distinguish leisure agriculture from traditional tourism, and it is also the foundation for the survival and development of leisure agriculture." Zong Jinyao said: the development of leisure agriculture is a long-term and important task, which has a bearing on the overall economic and social development. "in the future, we will focus on the following five specific tasks: take farming culture as the soul, solidly promote the exploration and protection of important agricultural cultural heritage, promote the demonstration establishment of leisure agriculture and rural tourism with beautiful countryside as rhyme, and firmly promote the protection and utilization of rural resources and environment on the basis of ecological agriculture. we should take innovation and creation as the path to promote the planning and design of creative agriculture. In the shape of ancient villages, we will solidly promote the development and construction of the most beautiful leisure villages. "

Yang Shaopin stressed that leisure agriculture is facing a rare opportunity for development and contains great potential for development. It is necessary to pay close attention to the development of leisure agriculture as an important task in agricultural and rural economic work. "bottom line thinking should be used in development, and the red line for cultivated land protection and water quality protection must not be broken." Yang Shaopin said.