Developing Leisure Agriculture to increase Farmers' income

Since the reform and opening up, China's leisure agriculture has experienced a historical stage of germination, start and all-round development. After entering the new century, leisure agriculture in various places has developed vigorously, showing the characteristics of expanding industrial scale, increasing development connotation, increasingly rich type models, gradual transformation of development mode, and simultaneous improvement of comprehensive benefits. a good situation of "accelerated development, layout optimization, quality improvement and domain expansion" has been formed. According to incomplete statistics, by the end of 2013, there were more than 1.8 million operators of various types of leisure agriculture across the country, receiving 900 million tourists annually and operating income of 270 billion yuan, benefiting 29 million farmers, and the number of reception and operating income maintained an average annual growth rate of more than 15%. At present, to further enhance awareness, comply with the trend, and solidly promote the development of leisure agriculture has become an important task for the competent departments at all levels.

A deep understanding of the significance of developing leisure agriculture

As a new form of industry and a new form of consumption, leisure agriculture plays an irreplaceable role in serving residents, developing agriculture, prospering rural areas, enriching farmers, protecting ecology, inheriting culture and so on. it is closely related to and highly consistent with the development strategy being implemented by the country, and is a sunrise industry with broad prospects in China's rural areas. It is a potential growth point for the development of new industries in rural areas in the future, and it is also an important aspect of agricultural and rural economic development.

(1) developing leisure agriculture is an effective way to promote the development of modern agriculture. The development of leisure agriculture can expand agriculture from a single production function to multi-functions such as leisure and sightseeing, agricultural experience, ecological protection and cultural inheritance, so as to meet the needs of urban and rural residents to understand agriculture, experience agricultural interest and leisure entertainment. Its higher economic benefits fully mobilize the enthusiasm of all kinds of operators to improve agricultural infrastructure, apply high and new technology, and protect the environment of producing areas, and promote the development of pollution-free, green and organic agriculture and agricultural standardized production. it has become an important platform for the construction of modern agriculture.

(2) the development of leisure agriculture is an effective way to increase farmers' employment and income. Promoting the increase of farmers' employment and income is the starting point, foothold and fundamental point of the development of leisure agriculture. With the development of leisure agriculture, agricultural production has basically realized the transformation from materialized products to materialized products and spiritual products, extended the agricultural industrial chain, and effectively increased farmers' operating income and wage income. it can turn the farm courtyard into a "farm paradise" that enriches citizens' life, and opens up channels for farmers to increase their property income. No matter how fast urbanization develops, there is still a large proportion of population in rural areas. If these people operate leisure agriculture with their families as units, they can effectively solve the problem of local employment and keep farmers' income growing.

(3) the development of leisure agriculture is an effective means of building beautiful villages. The key to building a beautiful countryside is to implement the concept of industry-led. Without the strong support of industry, beautiful rural construction will become a castle in the air. Leisure agriculture, which is based on agriculture, farmers as the main body and rural areas as the place, is a highly integrated entity of agricultural industry and rural construction. To develop leisure agriculture, farmers are objectively forced to improve infrastructure such as water, electricity, roads, gas, housing and communications, and regard mountains, rivers, forests and lakes as a life community, beautify the appearance of villages, afforest roads, purify the environment, and promote the improvement of rural living environment. At the same time, guide farmers to regard ploughing and reading civilization as the soft power of rural development, and constantly improve the cultural connotation of the countryside, which has led to the continuous growth of a new type of farmers with culture, operation and management as a whole, and raised the level of rural civilization.

(4) the development of leisure agriculture is an effective carrier to promote the integration of urban and rural areas. The huge economic and social benefits brought by the development of leisure agriculture, on the one hand, retain the popularity and resource elements in rural areas, alleviate the problems of "three staying behind" and "hollow villages" in rural areas, and promote the harmony and stability of rural society. On the other hand, it attracts more and more talents, technology and funds to gather in rural areas, promotes the extension of urban infrastructure and public services to rural areas, and promotes the flow of consumer expenditure from cities to rural areas. it has curbed and changed the pattern of one-way flow of resource elements from rural areas to cities for a long time.

(5) the development of leisure agriculture is an effective measure to inherit agricultural civilization. Farming culture is the foundation of Chinese civilization based on inheritance. The development of leisure agriculture systematically integrates the cultural elements in the agricultural production process, farmers' working life, rural customs and styles, and a number of villages with heavy history and culture, such as historical ancient villages, characteristic folk houses, characteristic folk customs, and so on. have become historical, cultural and landscape resources that leisure agriculture can rely on. In recent years, the excavation of China's important agricultural cultural heritage organized by the Ministry of Agriculture has had a strong impact on the society, and has initially embarked on a development path of "protection in excavation and inheritance in utilization". The development of leisure agriculture has become an important and effective form to publicize, display and inherit farming culture.

The development of leisure agriculture has fully demonstrated its economic function of increasing income, social function of promoting employment, cultural function of protecting and inheriting agricultural civilization, ecological function of beautifying rural environment, promoting the transformation of rural areas into scenic spots, pastoral areas into parks, air into popularity, labor into sports, agricultural products into commodities, making use of idle land in rural areas and enriching farmers' leisure time. Let the surplus labor force flow, make the traditional culture active, and play an irreplaceable role in the economic and social development of agriculture and rural areas.

Further recognize the situation and task of developing leisure agriculture

International experience shows that in the process of rapid industrialization and urbanization, it is often accompanied by the rapid growth of people's leisure demand. At present, China is in the middle stage of industrialization. When the urbanization rate increases by one percentage point, about 13 million rural people will be transferred to cities and towns. With the improvement of residents' income level and the transformation of consumption patterns, leisure agriculture is facing a rare opportunity for development, which contains great potential for development.

First, beautiful China and the construction of new urbanization provide important opportunities for the development of leisure agriculture. The 18th CPC National Congress made a major decision to promote ecological civilization and build a beautiful China, and the Central working Conference on urbanization put forward the overall requirements of intensive and efficient production space, moderate livable space and beautiful ecological space. General Secretary Xi Jinping pointed out that if China wants to be beautiful, the countryside must be beautiful. As an important part of beautiful China and an important field of new urbanization planning and layout, beautiful countryside and beautiful countryside are precisely the important carriers of leisure agriculture. It can be predicted that with the acceleration of beautiful China and new urbanization, leisure agriculture will be highly concerned by governments at all levels, will be more favored by urban and rural residents, and will enter a period of rapid development opportunities.

Second, the good policy environment provides a strong support for the development of leisure agriculture. The No. 1 document of the Central Committee for several consecutive years has proposed to actively develop leisure agriculture and expand the space for non-agricultural employment and income in rural areas, which points out the direction for the development of leisure agriculture. The "opinions of the State Council on promoting the Reform and Development of Tourism" issued not long ago clearly pointed out that we should take transformation and upgrading, improving quality and efficiency as the main line, and promote the transformation of tourism to equal emphasis on sightseeing, leisure, and vacation. in order to meet the diversified and multi-level consumption needs of urban and rural residents. The low-cost, time-saving and flexible characteristics of leisure agriculture are fully in line with the direction of tourism reform, and are bound to become the first choice for citizens' holidays and holidays.

Third, the strong market demand provides a power source for the development of leisure agriculture. In 2013, China's urbanization rate reached 53.7%, the annual per capita net income of urban residents was close to 27000 yuan, and the annual per capita GDP was nearly 7000 US dollars. Due to the influence of the urban living environment, the pressure of life and work and many other factors, citizens have a stronger desire to stay away from the hustle and bustle of the city and go to the countryside to look at the blue sky and white clouds, see clear water and clear waves, breathe fresh air and taste special food. With the optimization and adjustment of national statutory holidays and the gradual implementation of the paid vacation system, it will become the power source to promote the rapid development of leisure agriculture.