Remarkable achievements have been made in the development of leisure agriculture in China.
Since the reform and opening up, China's leisure agriculture has experienced a historical stage of germination, start and all-round development. Since the 12th five-year Plan, leisure agriculture in various places has been promoted and developed vigorously, showing the characteristics of expanding industrial scale, increasing development connotation, gradually enriching type models, gradually changing the mode of development, and improving comprehensive benefits synchronously. A good situation of "accelerated development, layout optimization, quality improvement and domain expansion" has been formed. The diversified types of leisure agriculture represented by farm music, folk villages, leisure farms and leisure farms are competing to develop. Leisure agriculture management departments at all levels comply with the rapidly growing demand of leisure consumption of urban and rural residents, by strengthening departmental cooperation, improving support policies, standardizing industry management, strengthening public services, cultivating well-known brands and so on, it has effectively promoted the sustained and healthy development of leisure agriculture.
The scale of the industry is growing day by day. In 2013, the national leisure agriculture received 900 million people, with an operating income of 270 billion yuan, continuing to maintain a growth trend of more than 15%. In the first half of this year, it received 500 million tourists, with a business income of 150 billion yuan, benefiting 30 million farmers. In accordance with the concept of "string of points into a line, connection into a piece, and overall promotion", Tianjin has planned high-quality routes of leisure agriculture and led the upgrading of leisure agriculture. In 2013, the comprehensive income of leisure agriculture was 2.63 billion yuan, an increase of 31.5% over the same period last year.
-- the types of industries are rich and varied. The Ministry of Agriculture has put forward the requirements of adjusting measures to local conditions, scientific planning, rational layout, diversified development and so on. On the basis of natural characteristics, geographical advantages, cultural details, ecological environment, level of economic development and consumption habits, various localities continue to innovate development types on the basis of farm music, folk villages, leisure farms, leisure farms, etc., expand the economic, social, cultural and ecological functions of leisure agriculture, activate an area, rise a number of industries, bring a group of people rich, and build a paradise.
-- the mode of development has gradually changed. Through standardized management, the Ministry of Agriculture and various localities continue to guide the healthy and orderly development of leisure agriculture, the development of industrial zones, industrial belts, pay attention to functional convergence and complementary characteristics, highlight the leisure experience. The development mode of leisure agriculture has changed from the spontaneous development of farmers to the planning and guidance of governments at all levels, and the management scale has changed from sporadic distribution and decentralized management to cluster distribution and intensive management. the functional orientation has changed from a single catering function to multi-functions such as leisure, education and experience, the spatial layout has changed from the periphery of scenic spots and urban suburbs to more suitable areas, and the main body of management has changed from peasant household management to multi-agent management.
-- Brand building continues to advance. Through typical drive, the Ministry of Agriculture and various localities continue to enhance the social influence of leisure agriculture, and the brand construction presents a good situation of "letting a hundred flowers blossom". At present, a total of 149 leisure agriculture and rural tourism demonstration counties and 386 demonstration sites have been established, 140 of China's most beautiful leisure villages, 248 of China's beautiful countryside and more than 10,000 pieces of creative products have been introduced, and 39 important agricultural cultural heritages in China have been identified. among them, 11 are important agricultural cultural heritages in the world. In the process of development, various localities have worked hard to build local brands of leisure agriculture, and developed into Nanjing Agricultural Carnival and Beijing Agricultural Carnival, Yunnan Luoping rape Flower Festival, a large number of well-known brands such as grassland vacations in Inner Mongolia, Xinjiang and Gansu, and village tours in Guizhou.
Practice has proved that leisure agriculture is in line with the laws of economic, natural and social development, adapts to market demand, and contains great potential to strengthen agriculture and enrich the people. it is a sunrise industry and emerging industry that benefits the country and the people, has multiple effects and affects the overall situation. The work of leisure agriculture is highly consistent with the strategic measures being implemented by the country, such as the construction of modern agriculture, the construction of ecological civilization, the integrated development of urban and rural areas, and the construction of a beautiful China. The Ministry of Agriculture and the management departments of leisure agriculture at all levels have always adhered to reform and innovation in their work practice, focusing on promoting the sustained and healthy development of national leisure agriculture in six aspects: first, paying attention to organizational leadership, focusing on increasing agricultural value and efficiency, increasing farmers' employment and income, beautiful and harmonious rural areas, and constantly strengthening work organization and top-level design. Second, pay attention to policy support, earnestly safeguard farmers' interests, and strengthen protection from the aspects of financial incentives, project support and policy norms; third, pay attention to planning and guidance, and further clarify the ideas, principles, layout and priorities of development; fourth, pay attention to the establishment of demonstration, constantly improve relevant standards and methods, and effectively play a typical leading role; fifth, pay attention to enhance connotation, tap cultural resources, and broaden the resource carrier for the development of leisure agriculture. Sixth, pay attention to the creation of atmosphere, carry out a series of display activities, multi-perspective publicity and promotion of leisure agriculture.
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