Brand Wisdom and efficiency-- viewing the Development of Modern Agriculture from the Perspective of Agricultural Fair

Spring is full of flowers and autumn, and autumn is a fruitful season. A few days ago, the 12th China International Agricultural products Fair was held in Qingdao, Shandong Province. What are the fresh goods at this year's Farm Trade Fair? How smart is the legendary "smart agriculture"? What are the new trends in modern agriculture? The reporter took a look at the agricultural fair.

Brand + traceability: the tip of the tongue is more secure

Fragrant soybean milk powder of 93 Group, French award-winning "Xixia King" diplomatic envoy series wine, Beidahuang organic miscellaneous grain, Shangrao soil honey, Honghu ecological soft-shelled turtle. In front of the booth of the land reclamation exhibition group, many exhibitors and traders have come to negotiate and buy.

Yazhi Yeh, deputy director of the quality and Safety Department of the China Land Reclamation Economic Development Center, told reporters that in recent years, Land Reclamation has vigorously promoted the construction of brands and traceability systems to ensure the quality and safety of agricultural products. In the products displayed at the Agricultural Trade Fair, many products are traceable, such as Honghu ecological soft-shelled turtle, using mobile Wechat to scan the product QR code, including breeding information, the name of the production company and other content will appear.

The safety on the tip of the tongue is a topic of great concern to the people. At the current Agricultural Fair, pollution-free, green and organic agricultural products occupy almost all the booths and are sought after by exhibitors and people.

The reporter learned from the Ministry of Agriculture that in the first half of this year, the qualified rates of routine monitoring of vegetables, livestock and poultry and aquatic products nationwide reached 95.9%, 99.4% and 93.1%, respectively. In the future, we will promote standardized planting and breeding, promote the brand building of agricultural products, improve the traceability system of food safety, enhance the ability of grass-roots detection and supervision, and ensure the quality and safety of agricultural products.

Internet of things + big data: "Smart Agriculture" is smarter

In the agricultural information exhibition area, "hidden" sensors "robots" between simulated wheat fields and drones in the air caused many spectators to stop and watch. It is understood that sensors can sense temperature, humidity and other information in the field and air, transmit the information to the satellite and then back to the UAV, and the UAV will automatically carry out spraying and other operations, which will not only save labor, but also be more accurate and environmentally friendly.

Agricultural informatization is the highlight of this session of the Agricultural Fair. In front of the overall solution booth for "Smart Agriculture", Huang Zujun, head of the Internet of things in Zhejiang Top instrument Co., Ltd., introduced the whole process of crops from planting to harvest and then to sales, including intelligent planting in the field, "intelligent harvest" of agricultural machinery using GPS technology and GIS technology, traceability of food safety, consumers online "ordering order" and so on.

Internet of things, big data, cloud computing. The original local agriculture began to become fashionable, informationization not only promotes the change of agricultural production mode, but also profoundly changes the consumption mode of agricultural products. According to statistics, China has selected 310 agricultural Internet of things achievements, involving crop "four feelings" monitoring, facility agriculture, livestock and poultry aquaculture, agricultural machinery operation scheduling, quality and safety of agricultural products, etc., and the annual trading volume of agricultural products e-commerce has exceeded 50 billion yuan.

Chen Xiaohua, vice minister of agriculture, said that informationization is the commanding height of modern agriculture. It is necessary to speed up the pilot and demonstration projects of information entering villages and households and the Internet of things in agriculture, promote the opening and sharing of information resources, vigorously develop agricultural e-commerce, and promote the development of agricultural informatization.

Cooperatives + leading enterprises: new agricultural operators are more active

Zhou Zhi kiwifruit, crisp and sweet Tongchuan apple, fragrant glutinous Yulin Dingbian potato, Ankang ecological selenium-rich agricultural products. The reporter explained from the promotion meeting of famous, special and high-quality agricultural products in Shaanxi that the producers and operators of these products are mainly new agricultural operators such as farmers' cooperatives and leading enterprises, who actively expand the market and become the most active exhibitors.

"in the past, farmers planted apples according to their own experience, but now they promote ecological planting techniques such as the application of organic fertilizer through cooperatives, so that apples have high moisture and high sweetness." Zhang Wei, exhibitor of Yiyuan Red SOD Apple and chairman of Xinke Agricultural Technology Service Professional Cooperative in Yiyuan County, Shandong Province, told reporters that Yiyuan Red Apple about 10 yuan per jin has effectively led to an increase in farmers' income.

It is understood that at present, China has registered 1.21 million farmers' cooperatives, including 877000 family farms and more than 120000 leading enterprises.

"Farmers' professional cooperatives, together with rural community collective economic organizations, various agricultural socialized service organizations and leading agricultural enterprises, constitute a multi-level management and service system of agricultural production." Zhang Xiaoshan, a researcher at the Chinese Academy of Social Sciences, said: it is necessary to promote the innovation of various forms of agricultural management, develop agricultural operation on an appropriate scale, and work out a road of agricultural modernization with Chinese characteristics.