The 12th Agricultural Fair site trade volume reached 46.7 billion yuan

The 12th China International Agricultural products Fair and the third China Shandong International Agricultural products Fair ended in Qingdao on October 28 after four days of exhibition and trading. According to Zhang he, secretary general of the organizing committee of the Agricultural Trade Fair and director of the Department of Market and Economic Information of the Ministry of Agriculture, 27 on-site promotion and docking activities were organized and held by various exhibitors at this year's Agricultural Fair. The on-site trade volume reached 46.703 billion yuan and the on-site sales reached 330 million yuan.

This year's Agricultural Fair has a distinct theme, rich content and outstanding highlights. First, the scale of provincial exhibitors is the largest in history, with 12 provinces and regions, including Shandong, Zhejiang and Heilongjiang, with an exhibition area of more than 1,000 square meters. Second, the function of the exhibition is more perfect, integrating the three functions of on-site sales, trade negotiation and product display for the first time, unified design and reasonable layout. Third, the exchange activities are highly professional, high-grade and influential. The China Veterinary Congress and the Agricultural Informatization Summit Forum were incorporated into the major activities of the Agricultural Trade Fair for the first time, together with the seminar on risk management and agricultural development, which became the top event in the industry, attracting domestic and foreign experts and scholars and representatives of relevant enterprises to participate enthusiastically. Fourth, exhibition services are more professional and standardized, with special venues for buyers and professional visitors, on-site facilities such as publicity and promotion, negotiation services, login and registration, and personalized logistics warehousing services. improve the ability and quality of exhibition service.

According to reports, the current Agricultural Trade Fair has achieved remarkable results in five aspects:

First, product sales and trade negotiations have achieved remarkable results. In accordance with the requirements of "highlighting enterprises and products and facilitating negotiations and sales", 27 on-site promotion and docking activities were organized and held by various exhibitors at the Agricultural Fair. The scene was extremely hot, and the results of trade negotiations were remarkable. The on-site trade volume reached 46.703 billion yuan and the on-site sales reached 330 million yuan.

Second, remarkable achievements have been made in the display and exchange of new agricultural technologies and achievements. In accordance with the theme of "deepening rural reform and developing modern agriculture," the exhibition groups highlighted the fruitful achievements made in the construction of modern agriculture since the 18th CPC National Congress, and the new technologies and achievements gathered during the exhibition. it centrally reflects the new achievements in the development of agricultural science and technology. The agricultural information exhibition area shows the new products of agricultural information technology and the achievements of their popularization and application; the Agricultural Informatization Summit Forum launched in-depth discussions on agricultural e-commerce, agricultural Internet of things, agricultural cloud computing and big data.

Third, frugality and pragmatism will achieve remarkable results. In strict accordance with the requirements of the eight regulations of the Central Committee, the current Agricultural Fair will not set up special performances for leaders, do not engage in hospitality banquets, do not make gifts, do not put flowers and green plants, do not engage in luxury decoration, simplify opening activities, and cancel contents that have nothing to do with the promotion and trade of agricultural products. Spend energy, financial and material resources on agricultural product marketing and promotion We will further standardize the operation procedures of the exhibition, give full play to the role of socialized and professional service organizations such as logistics, conferences, design and construction, actively provide convenient on-site services for exhibitors, and provide thoughtful trade negotiation services for purchasers. The style and appearance of the Agricultural Fair have been further improved by improving security measures.

Fourth, remarkable achievements have been made in promoting the brand building of agricultural products. The current Agricultural Fair sets the entry threshold for exhibitors and products. In accordance with the requirements of the notice issued by the Organizing Committee to strengthen the supervision and inspection of the quality and safety of exhibitors, each exhibition delegation strictly controls the qualifications of exhibitors and the quality of exhibitors, thus improving the quality of exhibitors. During the exhibition, brand agricultural products gathered in a dazzling array, deeply loved by consumers, competing to buy, demonstrating the fruitful results of agricultural brand construction, but also guiding agricultural production and agricultural product consumption to the direction of diversification and branding, improving the consumption quality of citizens.

Fifth, agricultural exhibitions have achieved remarkable results in promoting regional economic development. The 12th Agricultural Fair and the third Shandong Agricultural Fair were held at the same time, which provided an important platform for displaying the development achievements of urban modern agriculture in Qingdao, promoting the construction of "blue granary, brand agriculture" in Qingdao, and promoting the great development of modern agriculture in Shandong.