Strive to build a long-term mechanism to promote the sustained and healthy development of leisure agriculture

Leisure agriculture is a new form of consumption and an important livelihood industry in China in recent years, which has made positive contributions to agricultural value-added and efficiency, farmers' employment and income, rural prosperity and stability and sustainable economic and social development. In the face of the new situation and new tasks, we need to take advantage of the situation, reform and innovation, overcome difficulties, do solid work, and promote the sustained and healthy development of leisure agriculture.

Affirm the achievements, sum up experience, and further strengthen the confidence and determination to develop leisure agriculture.

Since the 12th five-year Plan, in response to the rapid growth of leisure consumption of urban and rural residents, leisure agriculture management departments at all levels have effectively promoted the sustained and healthy development of leisure agriculture by strengthening departmental cooperation, improving support policies, standardizing industry management, strengthening public services, cultivating well-known brands, and so on.

The scale of the industry is growing day by day. In 2013, the annual reception of leisure agriculture reached 900 million people, and the operating income reached 270 billion yuan, all of which maintained a growth rate of more than 15%. In the first half of this year, it received 500 million tourists, with a business income of 150 billion yuan, benefiting 30 million farmers.

-- the types of industries are rich and varied. The Ministry of Agriculture has put forward the requirements of adjusting measures to local conditions, scientific planning, rational layout, diversified development and so on. According to their own situation, on the basis of farm music, folk villages, leisure farms, leisure farms and other forms, various localities continue to innovate the development types and expand the economic, social, cultural and ecological functions of leisure agriculture.

-- the mode of development has gradually changed. Through standardized management, the Ministry of Agriculture and various localities continue to guide the transformation of leisure agriculture to cluster distribution and intensive management, and the formed industrial zones and industrial belts give more prominence to leisure experience and cultural display, and pay more attention to functional convergence and complementary characteristics.

-- Brand building continues to advance. Through typical drive, the Ministry of Agriculture and various localities continue to enhance the social influence of leisure agriculture, and the brand construction presents a good situation of "letting a hundred flowers blossom". At present, a total of 149 national leisure agriculture and rural tourism demonstration counties and 386 demonstration sites have been established, 140 of China's most beautiful leisure villages, 248 of China's beautiful countryside and more than 10,000 pieces of creative products have been introduced, and 39 important agricultural cultural heritages in China have been identified. among them, 11 are important agricultural cultural heritages in the world.

Practice has proved that leisure agriculture is in line with the laws of economic, natural and social development, adapts to market demand, and contains great potential to strengthen agriculture and enrich the people. it is a sunrise industry and emerging industry that benefits the country and the people, has multiple effects and affects the overall situation. The work of leisure agriculture is highly consistent with the strategic measures being implemented by the country, such as the construction of modern agriculture, the construction of ecological civilization, the integrated development of urban and rural areas, and the construction of a beautiful China. Leisure agriculture management departments at all levels have always persisted in reform and innovation in their work practice, and have explored and accumulated a lot of valuable experience. First, pay attention to organizational leadership, strengthen work organization and top-level design; second, pay attention to policy support and effectively safeguard the interests of farmers; third, pay attention to planning and guidance, clear development ideas, principles, layout and key points; fourth, pay attention to typical demonstrations. constantly improve the relevant standards and methods; fifth, pay attention to enhance connotation, mining cultural resources; sixth, pay attention to atmosphere creation, multi-perspective publicity and promotion.

Achievements are hard to come by, and experience is precious. This is not only the result of hard work, but also the witness of career development. We should conscientiously sum up these achievements and experiences, continue to practice and innovate, and exchange and learn from each other. Only in this way can we further enhance our confidence and determination and constantly promote new development and progress in leisure agriculture.

Clarify the train of thought, highlight the key points, and strive to build a long-term mechanism to promote the development of leisure agriculture

To further promote the development of leisure agriculture, we must base ourselves on the present, focus on the long term, and constantly intensify our work, especially in five aspects.

First, it is necessary to optimize the development layout of leisure agriculture and make efforts to enrich types and industrial agglomeration. In the industrial layout, we should be based on the local reality, optimize the structural layout, expand agricultural functions, inherit farming culture, provide holiday experience and popular science publicity as the core, choose suitable regional layout development, and do not engage in mass action. In terms of industrial types, it is necessary to further innovate the form of development and promote the diversified and personalized development of leisure agriculture. Special attention should be paid to supporting farmers to develop farm music with their own courtyard as the carrier, and to encourage the development of farm music gathering villages. Efforts should be made to create a number of beautiful countryside and strive to improve the comprehensive efficiency of agriculture. We will support the cooperation and association of business entities, create boutique routes, and promote the agglomeration of leisure agriculture industries.

Second, it is necessary to enrich the connotation of the development of leisure agriculture and make efforts on creative design and cultural inheritance. The development of leisure agriculture should pay attention to the development of rural cultural resources as a whole, strengthen the creative design of agricultural products, agricultural landscape, environmental protection packaging, local culture and leisure agricultural management places, and develop a number of leisure commodities with local characteristics. we will promote the integration of agriculture and culture, science and technology, ecology and tourism. Increase the exploration of the historical, cultural and landscape value of agricultural cultural heritage, inherit and utilize it as an important resource of leisure agriculture, and promote the coordinated and sustainable economic and social development of the heritage site.

Third, it is necessary to improve the development level of leisure agriculture and make efforts to improve the quality of personnel and facilities. Efforts should be made to train a number of planning and design, creative planning and marketing personnel to provide intellectual support for the development of leisure agriculture. Carry out personnel training at different levels and categories, and constantly improve the quality of employees. In combination with the improvement of the rural environment, we will promote the infrastructure construction of leisure agricultural business places, and improve road signs, guide signs, parking lots and other auxiliary facilities. Improve the cultivation conditions of leisure agriculture and expand the functions of popular science display, demonstration and extension. Encourage all kinds of business entities to build special catering, accommodation, shopping and other supporting service facilities.

Fourth, it is necessary to standardize the development order of leisure agriculture and make efforts to standardize management and ecological protection. Strengthen the formulation, promotion and implementation of leisure agricultural standards, guide all localities to formulate relevant standards at different levels, and gradually promote the standardization of management and service. We will strictly implement the state land policy, encourage the use of barren hills, barren slopes, barren beaches and abandoned mines to develop leisure agriculture, and put an end to acts that infringe upon the interests of farmers and illegally occupy cultivated land. Guide all leisure agricultural operators to increase the intensity of eco-environmental protection and take the development path of resource-saving and environment-friendly under the overall consideration of resources and environmental carrying capacity.

Fifth, it is necessary to cultivate the brand of leisure agriculture and make efforts on typical demonstration and creating environment. We will continue to carry out national leisure agriculture and rural tourism demonstration counties and demonstration sites and promote the most beautiful leisure villages and beautiful countryside in China, so as to create a number of influential well-known brands of leisure agriculture. Encourage all localities to carry out brand building and promotion activities in the region to cultivate local well-known brands.

Strengthen leadership, improve services, and constantly improve the level of work to promote the development of leisure agriculture

The development of leisure agriculture is a long-term and important task, which is related to the overall economic and social development. While continuing to strengthen planning guidance, standardized management, policy support, and public services, efforts should be made to do a good job in the following five specific tasks.

First, we should take agricultural culture as the soul and solidly promote the exploration and protection of important agricultural cultural heritage. Exploring the agricultural cultural heritage is of great significance for carrying forward Chinese culture and promoting the sustainable development of agricultural and rural economy and society in our country. Although some achievements have been made in the excavation of important agricultural cultural heritage in China, there are still some problems, such as the number of agricultural cultural heritage is not clear, the awareness of protection is not strong, the essence of heritage excavation is not enough, and the mechanism of excavation and protection remains to be improved. Strengthening the excavation and protection of agricultural cultural heritage is an important responsibility of agricultural departments at all levels. It is necessary to organize and guide carefully, make clear the key points of protection on the basis of comprehensive census, finding out the bottom number and evaluating the value, and improve the working mechanism. to promote the sustainable economic and social development of heritage sites as the starting point and goal, actively explore and improve the protection policy It is necessary to strengthen supervision and management, supervise and urge the government of the place where the heritage is located to set up heritage marks in accordance with the requirements, and do a good job in protection in accordance with the protection and development planning and management measures.

Second, take the beautiful countryside as the rhyme, firmly promote the demonstration establishment of leisure agriculture and rural tourism. The establishment of national leisure agriculture and rural tourism demonstration has received great attention from all over the country. China's beautiful pastoral promotion activities have left a deep impression on everyone who sees it, but there are also problems such as "full of enthusiasm" for demonstration creation and follow-up promotion. We should continue to improve the creation mechanism in accordance with the requirements of demonstration creation, pay more attention to the creation process, strengthen dynamic management, really make those typical models stand out, strengthen coordination and cooperation, and effectively play a leading role in leisure agriculture management at all levels. take the initiative to communicate and coordinate with tourism departments to form a joint force It is necessary to further strengthen infrastructure construction, strive to incorporate the construction of demonstration counties and demonstration sites into the overall plan for local economic and social development, include beautiful countryside in basic or permanent farmland, and cherish and protect them like cultural relics and giant pandas.

Third, we should firmly promote the protection and utilization of rural resources and environment on the basis of ecological agriculture. It is necessary to organically combine the development of leisure agriculture with ecological protection, promote it as a whole, correctly handle the relationship between the development of leisure agriculture and the protection of the ecological environment, firmly establish the idea that to protect and improve the ecological environment is to protect and develop productive forces, and that green water and green mountains are Jinshan and Yinshan, and more consciously promote the green development, circular development and low-carbon development of leisure agriculture. We must earnestly adhere to the ecological red line, never break through the red line of cultivated land protection and water quality protection, strive to achieve ecological restoration, and further support and encourage the behavior of improving the ecological environment through the development of leisure agriculture. Guide business entities to continuously enhance the production capacity of ecological products.

Fourth, we should take innovation and creation as the path to promote the planning and design of creative agriculture. It is necessary to establish a creative concept, realize the importance of creative design in enhancing the cultural soft power, industrial competitiveness and sustainable attractiveness of leisure agriculture, put creative agriculture in an important position, cultivate a contingent of talents, use various channels to train creative agricultural talents, attract more creative enthusiasts to participate in the creative cause of leisure agriculture, and provide intellectual support for the development of the industry. It is necessary to make clear the key points of creativity, excavate traditional culture in the aspects of products, packaging, activities, and landscape, highlight the characteristics of the times, highlight humanistic customs, and create a number of creative products.

Fifth, in the shape of ancient villages, we will firmly promote the development and construction of the most beautiful leisure villages. We should start with the development and construction of the most beautiful leisure villages in China and earnestly promote the protection and development of ancient villages. It is necessary to strengthen the sense of protection, realize that without traditional villages, nostalgia will have nowhere to place, and "fallen leaves" will eventually have no root; it is necessary to combine comprehensive development and utilization with the promotion of farmers' employment and income, and guide farmers to develop leisure agriculture on the basis of protection, strive to create "one village, one scene", and achieve living protection. It is necessary to strengthen publicity and promotion. At present, China's most beautiful leisure villages have formed a certain influence. On this basis, innovative publicity and promotion methods should be created to truly make China's most beautiful leisure villages become a beautiful business card for beautiful villages and the construction of beautiful China.