China's leisure agriculture has become a new bright spot in rural economy

On the past National Day, there was an endless stream of tourists from all over the country "going to the mountains and going to the countryside" to see the mountains, look at the water and look for homesickness. While feeling the charm of the countryside, tourists do not forget to buy some local specialties, and leisure agriculture allows farmers to get more benefits.

On October 11, the National Leisure Agriculture experience Exchange Conference released such a set of data: by the end of 2013, there were more than 1.8 million operators of various types of leisure agriculture across the country, receiving 900 million tourists a year and operating income of 270 billion yuan, benefiting 29 million farmers. the number of reception and operating income have maintained an average annual growth rate of more than 15%. This year, in the first half of this year alone, it received 500 million tourists, with a business income of 150 billion yuan, benefiting 30 million farmers. This shows that China's leisure agriculture has become a new growth point of rural economy, showing a trend of "blowout", and is a sunrise industry with great potential for development.

"relying on the mountain to support the mountain, relying on the water to draw water" has become a reality.

"International slow City"-Yaxi Town, Gaochun District, Nanjing City, Jiangsu Province welcomes a large number of tourists during the National Day holiday. Here, people not only enjoy the unique rural scenery, but also taste the delicious Gucheng Lake crabs. With Yaxi International slow City becoming more and more famous, the villagers' income is getting higher and higher. Four years ago, Rui Chunniu, a villager of Dashan Village, and his wife planted 5 mu of rice fields and earned thousands of yuan a year. In 2011, with the support of the town government, he built Chunniu Nongjiale and Chunniu Inn. "now he earns at least 200000 yuan a year, and his son and daughter-in-law who works in Changzhou are back to work together!" Teasing his grandson in his arms, Uncle Chunniu's face blossomed with joy.

Since the reform and opening up, China's leisure agriculture has experienced a historical stage of germination, start and all-round development. After entering the new century, the diversified types of leisure agriculture represented by farm music, folk villages, leisure farms and leisure farms have competed to develop, forming a good situation of "accelerated development, layout optimization, quality improvement, and field expansion". "

Yang Shaobin, a member of the leading party group of the Ministry of Agriculture, made such a judgment.

Huanglong Xian Village, Jiangning District, Nanjing is a tea culture tourism village, surrounded by mountains, water waves, the village is hidden in the mountains, water, tea, bamboo, white wall gray tile horse head wall, the village is simple, quiet and leisurely. As soon as I entered the village, I saw the antique Tea Culture Museum. Huanglong teahouse was built on the open land near the village pond. When tourists reached their peak, 30,000 people drank tea here every day. On the streets on both sides of the bluestone road, tea house and shops selling gourd hot paintings, Yuhua stone and other specialty products are one after another. All the villagers here have tea gardens, and every year they are busy for more than two months before and after the Qingming Festival. When they are free, they run their own tea house and local specialty stores, and wait for the guests to come and sell out their agricultural products. Xiao Xu, who is in her 20s, is busy beckoning guests to buy Yuhuashi: "I used to work outside. When I saw that my hometown was developing so well, I came back to run a specialty store. I was a leisurely owner with a good income. I was able to take care of my family. Many of my classmates came back to work."

Like Uncle Chunniu and Miss Xiao Xu, there are many farmers in Nanjing and even Jiangsu who make a living by running farmhouses, building inns and selling local products. "Last year, Jiangsu's leisure and tourism agriculture received 72 million tourists, with a comprehensive income of more than 23 billion yuan." Zhang Jianyong, deputy director of Jiangsu Provincial Committee of Agriculture, introduced. Not only Jiangsu, but also other provinces have made great achievements in leisure agriculture. "Last year, the sales income of leisure agricultural products in Zhejiang Province was 4.86 billion yuan, the main operation of farmers in leisure agriculture exceeded 80 percent, and the per capita income reached 25000 yuan, 50 percent more than the average income of farmers in the province." Speaking of leisure agriculture promoting agricultural income, Wang Jianyue, chief agronomist of Zhejiang Agricultural Department, is very proud. Cheng Kou, deputy director of the Jiangxi Provincial Department of Agriculture, does not show weakness: "at present, there are more than 700000 employees in leisure agriculture in Jiangxi, of which farmers account for 90%, and their income is 30% higher than that of ordinary farmers."

Who says rural leisure can't be "classy"? There is also a great name for the seemingly simple "eat, drink and play". In order to achieve the multiple goals of appetizer, lung clearing, fun, eye care, and fun, leisure agriculture is integrated with culture, science and technology, ecology, and tourism. to expand to wedding, health care, health care, science popularization, connecting the primary, secondary and tertiary industries, greatly enhancing the added value of agriculture. "it can be said that leisure agriculture has activated an area, sprung up a number of industries, brought wealth to a group of people, and built a paradise. Agriculture has become a happy and efficient industry, rural areas have become beautiful and harmonious homes, and farmers have become rich and dignified groups." Zong Jinyao, director of the Bureau of Township Enterprises of the Ministry of Agriculture, further explained.

It is estimated that by 2020, 600 million farmers will remain in rural areas, and the local development of leisure agriculture is one of the ways to increase farmers' income. A few people, a few rooms, a few tables and a few beds will be able to run a farmhouse, build an inn, sell a local specialty, and be their own boss.