Agricultural enterprises should choose the correct channels of agricultural products

"Export determines import", if we can solve the export problem, we will be able to solve the import problem, if our products have an audience, then the upstream is easier to solve. And what is reality? Often planted upstream, but can not be sold, brand products can not be sold, the price is not comparable to the product. This is actually due to the misplacement of channels. A branded product, but the choice is a non-branded product channel, resulting in products in the channel difficult to supply and sell. How many channels are there for agricultural products, what is the current situation of each channel, and what kind of development trend will there be in the future?

We are divided into wholesale, fashion, catering, specialty stores, e-commerce, membership, deep processing and other fields. The channel current situation of produce can be described with a few words such as scatter, disorder. The degree of deep processing of agricultural products in China as a whole is relatively low, the channels are relatively diversified, and enterprises are relatively confused in their choice. The traditional channels are mainly wholesale, etc., which has no advantage compared with ordinary vendors. The total number of channels for supermarkets is relatively large, but there are many restrictions and there are many loopholes of hidden losses.

Wholesale mode is very simple, origin transfer to distribution center, then to farmers 'market, restaurant, finally to consumers. At present, the whole wholesale channel is in differentiation, on the one hand, the differentiation of channels, some high-end fruit stores also began to purchase goods in the wholesale market. Some merchants in the wholesale market are also differentiating. Many people transform to visit downstream customers actively to provide choices for downstream customers. After going out, these dealers can be transformed into operators of brand agriculture.

Shangchao, this is undoubtedly a good platform to display agricultural products, whether it is primary processing products or deep processing products, brand products are presented more and more on this stage. Supermarkets have the characteristics of scale, chain and intensification, which are more suitable for the sales of our brand products. The entry threshold of Shangchao is relatively high, and the operation ability and organization requirements of the operation subject are very high.

The third is the food channel. Food and beverage is a main digestive channel for agricultural products. This channel has a lot of gray chains, which is more difficult. Most enterprises do not have such capabilities, and the risks are relatively large.

Using Internet thinking to select channels is to determine what kind of channel model enterprises adopt to complete product sales according to consumer habits and enterprise resources. If the scale of the enterprise is very high, but the degree of refinement is relatively low, it is suggested that such an enterprise be defined as a professional supplier of certain raw materials and cooperate deeply with the next enterprise. If the scale of the enterprise is relatively large, the degree of refinement is relatively high, and the target consumers are mainly urban citizens, it is suggested that the supermarket channel is the first choice for such a form. If the size of the enterprise is not large, but the regional characteristics of the product are more obvious, such an enterprise is more suitable for the operation of the store model. If the product can be planned, can tell stories, cater to the psychology of consumers, can be sold through network activities, on the Internet, and even pre-sale.