Brand agriculture focuses on promoting the innovation of agricultural organization model and other business forms.

In the face of the practical development of brand agriculture, how to further explore the theory, policy, market and technology of brand agriculture is related to the healthy development of brand agriculture and even modern agriculture.

First, brand agriculture is an important part of modern agricultural construction. At present, China's agriculture has reached a critical period of transformation from traditional agriculture to modern agriculture, the market of agricultural products has reached a period of transformation from production to consumption, and the level of consumption has reached a period of transition from satiety to good eating. Changing the mode of agricultural development, promoting the transformation of agricultural enterprises, promoting the upgrading of the consumption of agricultural products and improving the market competitiveness of high-quality agricultural products all require great efforts to strengthen the construction of agricultural brands.

In recent years, China's agricultural production has made achievements that have attracted worldwide attention. However, the imbalance of regional, structural and seasonal supply of some agricultural products still exists, and the prices of some varieties rise and fall sharply, making it difficult to buy and sell from time to time. To solve these problems, we should adjust the structure on the one hand and build up the brand on the other. In practice, some places have built a production pattern of high-quality agricultural products with Chinese characteristics, guided by brands and based on cooperatives and leading enterprises, and embarked on a new way of agricultural development with brand, differentiation, standardization and marketization.

Second, the development of brand agriculture is a process of agricultural regional layout and structural adjustment and optimization. China has a variety of natural ecology and resource endowments, with a long agricultural civilization and a wide variety of regional characteristics of agricultural products. The cultivation and development of high-quality brand agricultural products plays an important role in promoting the regional layout and specialized production, and plays an obvious role in improving the market competitiveness and market share of superior agricultural products. Brand agriculture is a process of development, evolution and promotion from brand agricultural products to brand agricultural dominant areas. We should not only cultivate brand agricultural products, but also vigorously cultivate brand advantage producing areas. Judging from the situation in some places, the brand advantage producing areas have four characteristics: first, the high quality rate of agricultural products in the dominant producing areas; second, the high level of quality and safety of superior agricultural products; third, the high market competitiveness of agricultural products in the dominant producing areas; fourth, the high income of farmers in advantageous producing areas.

Third, innovation is the driving force for the development of brand agriculture. Innovation is an inexhaustible driving force for agricultural development. In order to develop brand agriculture, the most important thing is to promote the innovation of scientific and technological operation mechanism and agricultural organization mode. Take innovation as the driving force, formulate feasible development strategies, policies and measures and management mechanisms, cultivate new agricultural operators for the development of brand agriculture, and expand the market space of brand agriculture.

First, vigorously implement the development strategy of agricultural branding. Attach importance to the function and role of the brand, further tap the value of the brand, and release the brand dividend. The second is to continue to promote the regional distribution of superior agricultural products. It is necessary to further tap geographical advantages, climate advantages and species advantages, take the development route of differentiation, and avoid low-level homogeneous competition. The third is to increase support for brand creation and development. We will actively promote the introduction of policies and measures to support the development of brand agriculture, and funds and projects will be tilted to new business entities such as farmers' cooperatives and leading enterprises. Fourth, strengthen the cultivation and protection of agricultural intellectual property rights. It is necessary to use the concept of intellectual property rights to promote the implementation of agricultural brand development strategy. Fifth, improve the classification and classification of agricultural products and the policy of high quality and high price. We will establish and improve policies and measures for graded and classified management of agricultural products and high quality and high prices as soon as possible, so as to protect and mobilize the enthusiasm of the main bodies of agricultural production and operation to produce more, better, and safe agricultural products.