In the face of chaos, we might as well make good use of the positive effect of the falling price of Pu'er.

Recently, a dispute over rent resistance among tenants at the Fangcun Tea Wholesale Market in Guangzhou, the largest Pu'er tea trading center in China, has once again uncovered a corner of the chaos in the Pu'er tea industry. at the same time, it has also sounded the alarm for Pu'er tea investors in Dongguan, where Pu'er has huge reserves. It is generally believed in the industry that the dispute in the Fangcun Tea Wholesale Market stems from the continuous decline in the price of Pu'er tea.

It is said that there are tens of thousands of Tibetan tea groups in Dongguan, and the private collection of thousands of tons of tea is not individual, and there are many hundreds of tons, and many collectors have a storage area of thousands to tens of thousands of cubic meters. At the same time, there are thousands of tea house operating Pu'er tea. The cold spell in Pu'er tea industry has also impacted the nerves of many tea merchants and investors in Dongguan. In the past, Dongguan was known as the capital of Pu'er Tibetan tea, but now it may have become a not-so-good-sounding "fastening capital" of Pu'er tea. After years of repeated hype, the foam of Pu'er tea may not be very short.

For investors and tea merchants who store a large number of tea in Dongguan, it is undoubtedly not the best choice to "cut meat" at a low price, and it is not easy to sell the tea in their hands. Then, might as well look at it from another perspective, perhaps the price drop of Pu'er tea is a good opportunity for the Dongguan Pu'er tea industry to get back on the right track.

First of all, the speculation of Pu'er tea began in 2005, which made the older and better Pu'er tea form a big bubble under the promotion of speculation funds. While the early entrants made a lot of money, it also planted a ticking time bomb for the Pu'er tea industry. The speculators of Pu'er tea have caused a lot of floating losses to many market participants who lack financial investment experience by creating concepts, hoarding "chips", raising prices and high-level money tricks. To lift the trap or make a profit, Pu'er tea investors need to trade time for "space".

Secondly, Pu'er tea industry as a part of the tea industry, whether the industry is prosperous or not is closely related to the market heat. The taste and drink value of Pu'er tea itself is good, and the older the better, as well as the health care function has become the cornerstone of the price of tea in a certain position.

Many Pu'er tea investors are also lovers of Pu'er tea themselves. Only in the stage of skyrocketing tea prices did it change from a tasty collection to an investment collection. Never forget why you started, and your mission can be accomplished. Tea people who adhere to the drinking collection can "survive" in the vicious speculation in the market, and most of them will not lose because of the drastic fluctuations in the market. Therefore, Dongguan has a large number of tea, many of which are famous brands of high-quality tea, so that Dongguan Pu'er tea industry also has significant advantages. In the period of low tea price and low threshold, it is obviously more suitable to cultivate Pu'er tea consumer groups, advocate Pu'er tea drinking culture and innovate the business model based on Pu'er tea consumption.

For example, recently, some tea enterprises have integrated the characteristics of the traditional tea house and the teahouse, focusing on the new model of tea retail and instant drinking experience, which is precisely to interpret the industry demand that "Pu'er tea should be drunk rather than hoarded". Reduce the investment collection, pay attention to the research and development of Pu'er tea, market expansion, consumer group cultivation, tea culture construction, business model innovation and so on, in order to get Dongguan Pu'er tea industry back to the right track. Bid farewell to price speculation, concocting gimmicks impetuous, in order to let Dongguan Pu'er tea industry change "living method", better development.