How does the industry boss go to the countryside to work for agriculture: we must have long-term thinking

To invest in agriculture, we must have long-term thinking and go through a relatively long period of investment and cultivation in order to form sustainable profits.

In this year's Chinese Super League, Guangzhou Evergrande won four consecutive championships, and the kawa baby milk powder printed on the jersey was eye-catching. After investing in mineral water, grain and oil, and then into the dairy industry, real estate giant Evergrande layout modern agriculture one after another. In recent years, more and more industrial predators have devoted themselves to modern agriculture. In August this year, Letv announced plans to build an industrial chain that integrates modern agricultural production and processing, and an e-commerce platform for fresh agricultural products. Before that, NetEase raised pigs, Lenovo grew fruits, and JD.com grew rice. Why do industry bosses "go to the countryside to work in agriculture"?

The direct cause is that it is more and more difficult to earn money in the main business. In order to continue to make enterprises bigger and stronger, only by taking the path of diversification can we be stable and far away. Take Evergrande as an example. With the decline of real estate prosperity, in order to achieve the goal of the top 500 in the world, diversification strategy is imperative. It has naturally become an important layout to enter modern agriculture, a sunrise industry with great potential, and to strengthen and enrich its own "industrial empire".

On the other hand, many agricultural products are fast consumer goods, more and more consumers are willing to buy assured agricultural products at higher prices, the market demand is huge, the profit margin is also relatively high. The policy of "agriculture, rural areas and farmers" continues to improve, and state support is constantly increasing. With such "natural beauty", it is not surprising that modern agriculture is "spoiled" by all kinds of capital.

Industry bosses have "invested in agriculture" one after another, and through their efforts, they are very hopeful to achieve win-win results. But there are also many reasons for not being optimistic about it, one of the most important of which is that the vast majority of industry bosses are amateurs. Earlier, NetEase publicly responded as to why he had been slow to sell pork: "We have indeed overestimated ourselves and underestimated the problems facing pig farming. Agriculture is really a new field for NetEase. Complex supply chain management is really not NetEase's strong suit."

If the industry boss wants to be successful in farming, it is very important to deal with the following issues. First of all, be prepared for long-term investment. Many bosses who used to be engaged in real estate, mining and other industries are used to quick money and high profit margins, and often do not adapt to the long cycle of agricultural production and slow money-making beats. Under the domination of eager for quick success and quick profit, they often play tricks such as hoarding land to engage in non-agricultural development, in order to earn fast money, resulting in harm to others and harm to themselves. Investment in agriculture must have long-term thinking and go through a relatively long period of investment and cultivation in order to form a sustainable profit.

Secondly, we should have a full sense of risk. The agricultural industry has a long chain and many uncontrollable factors. The risk of "relying on heaven for a living" and the risk of market fluctuation can not be completely avoided even under the condition of large-scale operation. Therefore, it is necessary to be fully prepared for risks and be prepared to lose money or even continue to provide blood transfusions for agriculture in the previous years.

In addition, we must properly handle the relationship with the peasants. No matter how advanced the concept of green and organic is, and how advanced the Internet of things and big data science and technology are, the vast majority of them have to rely on the work in the fields. We cannot simply think that tapping the keyboard and clicking the mouse is modern agriculture. In the management of all aspects of the industrial chain, we must learn to deal with farmers. Farmers' awareness of market economy, modern production technology and management ideas are relatively weak, but they know more about the "temperament" of land and the laws of agricultural production. Managers should learn to deal with them equally and learn from their strong points to offset their weaknesses. It is particularly important to fully respect and protect the interests of farmers and form a community of interests with them. only in this way can farmers regard the business of enterprises as their own cause. On the other hand, if you try to take advantage of the peasants, you may make money for a while, but you won't be able to make money for a long time.

If the industry boss wants to succeed in transforming "farming", he should not only better inject modern factors of production and advanced management concepts into agriculture, but also lean down to better understand this piece of land and be familiar with the laws of agricultural production. give farmers tangible benefits.