Taobao Village helps Chinese Farmers realize their Dream of becoming Rich

In the "double 11" shopping spree, Chinese farmers are playing an increasingly important role.

At the recent "Jun Pu e-commerce Village Sub-meeting venue" of the 'wide goods online online' Summit Forum, the reporter learned that the e-commerce operators in Junpu Taobao Village, Jieyang City, Guangdong Province, have made "adequate preparations."

Wang Gang, owner of the Peraiya leather goods store in Junpu Village, said, "We have prepared five times the usual volume of goods, and we are ready to rush the sales volume in 'Shuang 11'."

Xu Zhuangbin, president of Jieyang Junpu e-commerce association, said, "at an important node like Singles Day, we will organize marketing promotion activities to enhance the popularity and influence of Junpu e-commerce."

Nowadays, walking on the streets of Junpu, the delivery vehicles pass by in a hurry, and the shopkeepers along the streets are busy and orderly, so it is hard to imagine that Junpu Village was once a famous "problem village" nearby.

In the early years, as a gathering place for snack food processing, Junpu was once very prosperous. However, under the impact of the downward pressure of the global economy, the development of the extensive industrial model of small workshops has been hindered, and most of the villagers in Junpu village can only go out to work; even due to the chaotic management of the previous village committee, Junpu village has frequent contradictions.

In 2012, as a group of villagers returned to the village to start a business, through the combination of physical store wholesale and expanding online marketing, remarkable economic benefits were obtained, affecting the sharp nerves of the villagers of the whole village.

Seeing the business opportunities of low input and high return, the villagers followed suit one after another with a linkage response of "one spread ten, ten spread a hundred". The upsurge of e-commerce business atmosphere in the village has led many migrant villagers to return to their hometown and idle labor in the village to open online shops to start businesses and employment.

Villager Huang Chih-chih, who has worked and lived in Yunnan for a long time, returned to Junpu a few months ago and saw earth-shaking changes taking place in the village. He said that in the past, he went out to seek development because the village was poor, but now he sees that Junpu Village has become more beautiful. E-commerce economy has also developed rapidly. "I intend to adjust my career planning and invest and buy a home in the village."

By the first half of 2014, there were 490 families in the village with a total population of 2695 people. More than 3000 Taobao stores and more than 1500 physical stores had been set up, with a monthly transaction volume of about 800000 and a monthly transaction volume of nearly 136 million yuan. the per capita monthly sales are nearly 50, 000 yuan, and the per capita profit exceeds 6000 yuan, which is equivalent to the average annual income of Jieyang city. Among the 14 large-scale e-commerce "Taobao villages" selected by Alibaba, Junpu Village ranked seventh.

In fact, such as Junpu Village, such as Taobao Village is not uncommon in the country. Qingyan Liu Village in Yiwu City Zhejiang Province Boxing Wantou Village in Shandong Province and Longyan Pei Xie Village in Fujian Province have all found their own position and the village economy has achieved remarkable growth.

"Taobao Village has greatly increased the income of farmers and promoted the transformation and upgrading of the rural economy," said Wang Xianqing, director of the Institute of Circulation Economics at Guangdong University of Finance and Economics. "but there is still serious homogenization of products in Taobao village. logistics, communications and other infrastructure is weak, lack of talent and other problems."

Some scholars believe that although the current development trend of some Taobao villages has completed considerable "primitive accumulation", it has also reached the "upper limit of development" that can be achieved by "barbaric growth", and it is urgent to stand from a higher and farther point of view in the future. to seek breakthroughs in brand innovation and personnel training. "Taobao Village needs to make efforts on brand training and gradually form a differentiated development route." Cui Min, director of Guangdong southern e-commerce innovation service center, said.