2014 the second Chinese specialty brand development conference was held in Beijing.

In order to build the brand of characteristic agricultural products, the "2014 second Chinese Specialty Brand Development Conference" jointly sponsored by China Specialty Purchasing Association and China Marketing Association was held in Beijing on November 30th. With the theme of "innovative Marketing ideas and sharing Brand Wisdom", the conference discussed and exchanged issues such as how to tap the cultural connotation of specialty products, enhance brand value, innovate marketing models to promote sales, exchange local specialty hometown brand construction and connect with the capital market.

Chen Jianzhang, vice president and secretary general of the China Special products Purchasing Association, said that with the growth of income and the upgrading of consumption, mass consumption will bring more room for the development of specialty enterprises, and how to enhance their soft power will be the key for enterprises to successfully grasp mass consumption. The China Specialty Purchasing Association will be committed to promoting the development of China's specialty enterprises for a long time and helping them to effectively seize China's trillions of specialty consumer market.