Ministry of Agriculture issued notice to further promote sustainable and healthy development of leisure agriculture

Leisure agriculture is an important livelihood industry and a new form of consumption, which has made positive contributions to China's agricultural efficiency, farmers' income, rural environmental improvement and economic and social development. Recently, the Ministry of Agriculture issued a notice to make comprehensive arrangements to further promote the sustained and healthy development of leisure agriculture.

The circular points out that the development of leisure agriculture is an effective way to improve agricultural efficiency and farmers' income, an effective channel to increase employment capacity and promote social harmony, and an important measure to inherit agricultural civilization and carry forward traditional culture. it is an effective means to protect the ecological environment and build beautiful villages. To develop leisure agriculture, we should thoroughly implement the relevant deployment requirements of the CPC Central Committee and the State Council, closely revolve around the goal and task of increasing farmers' employment and income and meeting residents' demand for leisure expenses, and take farming culture as the soul, beautiful countryside as the rhyme, ecological agriculture as the foundation, innovation and creation as the path, and ancient villages as the shape. Integrate the development of leisure agriculture with the construction of modern agriculture, beautiful villages, ecological civilization, and cultural and creative industries, and pay attention to standardized management, connotation promotion, public service, cultural exploration and atmosphere creation, we will promote the formation of a development bureau of government supervision in accordance with the law, law-abiding management of business subjects, and civilized leisure of urban and rural residents.

According to the circular, by 2020, we will strive to make leisure agriculture a pillar industry for promoting agricultural efficiency, increasing farmers' income, and improving the rural environment. The scale of the industry has been further expanded, with an average annual growth of 10% in reception and business income; a pattern of optimized layout, rich types, perfect functions, and obvious characteristics has basically taken shape; social benefits have been significantly improved, and the income of farmers engaged in leisure agriculture has increased rapidly. The number of farmers across the country has reached 35 million; the quality of development has been significantly improved, the level of service has been greatly improved, and the ability of sustainable development has been further enhanced.

The Circular stresses the need to improve and implement safeguard measures to promote the development of leisure agriculture. First, it is necessary to constantly improve the support policy for leisure agriculture. We will conscientiously promote the implementation of existing support policies, strive for the use of water and electricity to enjoy agricultural charges, increase investment in leisure agriculture in various ways, encourage small and medium-sized leisure agricultural enterprises and operators to achieve micro-financing in the form of mutual protection, and encourage farmers to participate in management with assets, capital, technology and other factors. Second, it is necessary to accelerate the promotion of public services for leisure agriculture. We will speed up the construction of public service platforms such as online marketing, online booking and online payment, and comprehensively improve the information service level of the industry. Strengthen scientific and technological support, rely on scientific research and teaching institutions to establish a number of design research centers, planning centers, creative centers, to provide intellectual support for industrial development. Strengthen the monitoring and analysis of the operation of the industry, design and improve the monitoring and statistical system of leisure agriculture. Third, it is necessary to constantly strengthen the propaganda and promotion of leisure agriculture. Formulate and issue a national unified logo for leisure agriculture and popularize it. Omni-directional, multi-channel, cross-platform to build government information release and supply and demand information docking platform. Encourage social capital to participate in the construction of leisure agriculture promotion platform, do a good job in special publicity on leisure agriculture, and timely summarize and promote local development experience and advanced models. Fourth, we should earnestly strengthen the organization and leadership of leisure agricultural work. We should deepen our understanding from the perspective of strategy and the overall situation, put the promotion of leisure agriculture in an important position, strengthen investigation and research and planning guidance, implement the division of responsibilities, form a joint force, and jointly promote the sustained and healthy development of leisure agriculture.

Annex: circular of the Ministry of Agriculture on further promoting the sustained and healthy development of leisure agriculture

The leisure agriculture management departments of all provinces, autonomous regions, municipalities directly under the Central Government, cities separately listed on the State plan and Xinjiang production and Construction Corps:

Leisure agriculture is an important livelihood industry and a new form of consumption, which has made positive contributions to agricultural efficiency, increase of farmers' income, improvement of rural environment and economic and social development. In order to thoroughly implement the spirit of the 18th CPC National Congress, the third and fourth Plenary sessions of the 18th CPC Central Committee, and General Secretary Xi Jinping's series of important speeches, implement the relevant arrangements of the Central Committee No. 1 document, and further guide the sustained and healthy development of leisure agriculture, we are hereby notified as follows.

I. fully understand the great significance of developing leisure agriculture

The development of leisure agriculture is an effective way to improve agricultural efficiency and increase farmers' income. Through the development of leisure agriculture, it is beneficial to promote the development of related industries such as catering and accommodation, processing of agricultural products, transportation, construction and culture, extend the agricultural industrial chain, promote the benign interaction among the primary, secondary and tertiary industries, increase the multi-functional output of agricultural unit area, improve the comprehensive efficiency, increase the productive income of farmers, turn the front and rear houses of farmers into business places, and increase the property income of farmers. We will ensure farmers' income continuously throughout the four seasons and open up a new space to increase farmers' income.

The development of leisure agriculture is an effective channel to increase employment capacity and promote social harmony. Through the development of leisure agriculture, we can effectively attract funds, technology, management, talents and facilities to rural areas, increase employment capacity, realize farmers' local employment, and cultivate a group of new farmers who are educated, know how to operate and can manage. Promote the improvement of agricultural production, farmers' life and rural civilization We will promote the building of a new type of urban-rural relationship between workers and farmers, so that the broad masses of farmers can equally participate in the modernization process and share the fruits of modernization.

The development of leisure agriculture is an important measure to inherit agricultural civilization and carry forward traditional culture. Through the development of leisure agriculture, we can systematically integrate the cultural elements in the agricultural production process, farmers' working life and rural customs and features, promote the organic integration of traditional culture and modern civilization, and promote the development and prosperity of rural cultural undertakings and cultural industries. It can comply with the new expectation of cultural consumption of urban and rural residents, develop and utilize agricultural cultural heritage, historical ancient villages and characteristic dwellings as historical and cultural resources and landscape resources, and realize protection in excavation and inheritance in utilization.

The development of leisure agriculture is an effective means to protect the ecological environment and build beautiful villages. Through the development of leisure agriculture, it can effectively promote the construction of rural infrastructure, improve the appearance of villages, promote the improvement of rural ecological environment, promote the integration and development of agricultural producing areas into producing areas and scenic spots, and promote the construction of beautiful rural areas. raising farmers' awareness of protecting the ecological environment is conducive to the transformation of resource advantages such as rural ecology and landscape into industrial economic advantages.

II. Correctly grasp the overall requirements and basic principles for the development of leisure agriculture

In order to develop leisure agriculture, it is necessary to thoroughly implement the relevant deployment requirements of the CPC Central Committee and the State Council, closely centering on the goal and task of promoting farmers' employment and income and meeting the leisure consumption needs of residents, taking farming culture as the soul, beautiful countryside as the rhyme, ecological agriculture as the foundation, innovation and creation as the path, and ancient villages as the shape, integrating the development of leisure agriculture with the construction of modern agriculture, beautiful villages, ecological civilization and cultural and creative industries. We will pay attention to standardized management, connotation promotion, public services, cultural exploration and atmosphere creation, and promote the formation of a development pattern of government supervision according to law, law-abiding operation of business subjects, and civilized leisure of urban and rural residents.

The basic principles to be adhered to in developing leisure agriculture are as follows: first, agriculture-oriented and scientific planning. On the basis of agriculture, farmers as the main body and rural areas as the carrier, we should encourage the use of barren mountains, barren slopes, barren beaches, abandoned mines, and rural idle land to develop leisure agriculture, and shall not indiscriminately occupy cultivated land. The second is to adjust measures to local conditions and highlight the characteristics. In the light of resource endowment, human history, transportation location and industrial characteristics, we should adjust measures to local conditions, highlight characteristics, and develop appropriately in suitable areas such as the suburbs of large and medium-sized cities and around scenic spots. The third is to standardize management and strengthen services. It is necessary to strengthen education, training, publicity and promotion, formulate norms and standards, guide industry self-discipline, and achieve standardization of management and service. Fourth, government guidance and multi-party participation. It is necessary to give full play to the decisive role of the market in allocating resources, give better play to the role of the government in macro guidance and standardizing management, and mobilize the enthusiasm of all parties. Fifth, environmental protection and sustainable development. We should follow the concept of both development and protection, and pay equal attention to production and ecology, comprehensively consider the carrying capacity of resources and the environment, and strengthen the protection of the ecological environment, so as to achieve comprehensive and sustainable development of economic, ecological and social benefits.

III. To further clarify the objectives and tasks of developing leisure agriculture

By 2020, we will strive to make leisure agriculture a pillar industry to promote agricultural efficiency, increase farmers' income and improve the rural environment. The scale of the industry has been further expanded, with an average annual growth of 10% in reception and business income; a pattern of optimized layout, rich types, perfect functions, and obvious characteristics has basically taken shape; social benefits have been significantly improved, and the income of farmers engaged in leisure agriculture has increased rapidly. The number of farmers across the country has reached 35 million; the quality of development has been significantly improved, the level of service has been greatly improved, and the ability of sustainable development has been further enhanced.

-- pay attention to enriching types and promoting industrial agglomeration. All localities should develop and innovate new models such as agricultural theme parks on the basis of geographical advantages, resource endowments, history, culture and market demand, so as to promote diversified and personalized development. Actively support farmers to use resources such as the front and back of the courtyard as the carrier to develop farm music, and encourage the development of farm music gathering villages. Guide leisure farms that develop in suitable areas to expand agricultural functions, inherit farming culture, and are suitable for vacation experience. Combined with the display of traditional farming culture, build a leisure agricultural garden with the functions of science popularization, education and demonstration. We will support the cooperation and association of business entities and strive to create boutique lines, characteristic industrial belts and superior industrial clusters.

-- pay attention to creative design and promote cultural heritage. Attach importance to the excavation of rural cultural resources and strengthen the creative design of agricultural products, agricultural landscape, environmental protection packaging, local culture and leisure agricultural management places. Develop leisure products with local characteristics, promote the integration of agriculture with culture, science and technology, ecology and tourism, and improve the added value of agricultural products. According to the concept of the combination of inheritance and innovation, we should strengthen the protection of agricultural cultural heritage and ancient villages and houses, develop leisure villages with cultural connotations, and promote the promotion, protection and continuation of local folk culture.

-- pay attention to the improvement of quality and promote file upgrading. We will increase the training of employees, incorporate leisure agriculture commentators and tour guides into the vocational skills training system, and gradually promote the certification system. Establish a talent introduction mechanism to enrich a number of planning and design, creative planning and marketing personnel. We will speed up the construction of infrastructure such as roads, hydropower, communications, and safety protection in leisure agricultural business places, and improve auxiliary facilities such as road signs, parking lots, tourist reception centers, public toilets, and harmless treatment of garbage and sewage. We will encourage the construction of supporting service facilities such as catering, accommodation, shopping and entertainment according to local conditions to meet the diversified needs of consumers. We will improve the basic conditions of leisure agriculture and expand the functions of popular science display, demonstration and extension.

-- pay attention to standardized management and promote ecological protection. It is necessary to strengthen the formulation and publicity of leisure agricultural standards, formulate relevant standards at different levels according to local conditions, and gradually promote the standardization of management and service. We will actively promote the construction of trade associations and service organizations, standardize competitive behavior and create a fair environment through self-service, management and restraint. Guide all leisure agricultural operators to establish the concept of both development and protection, and take the development road of resource-saving and environment-friendly.

-- pay attention to the establishment of demonstration and promote brand cultivation. Leisure agriculture operators are encouraged to create well-known brands that can be called, spread and retained through factor flow, capital restructuring and brand integration. We will continue to carry out the establishment of national leisure agriculture and rural tourism demonstration counties and demonstration sites to promote the standardized and orderly development of national leisure agriculture. To carry out the brand cultivation project with the promotion of the most beautiful leisure villages in China, the promotion of beautiful countryside in China, and the star rating of national leisure agriculture as the core. It is necessary to infiltrate the concept of integrity into the whole process of brand building and enhance credit and competitiveness. Carry out regional demonstration sites, characteristic villages, star households, boutique lines and other creation and promotion activities to cultivate local well-known brands with their own characteristics.

IV. Improve and implement the safeguard measures to promote the development of leisure agriculture

We will constantly improve the support policy for leisure agriculture. We should actively implement and create relevant support policies. We will conscientiously promote the implementation of existing support policies, strive for water and electricity to enjoy agricultural charges, and encourage operators of leisure agriculture to strive for timeshare electricity price policies. In the development and agglomeration areas of leisure agriculture, it is necessary to strive for the local government to introduce preferential policies such as sewage charges and garbage disposal fees. Focus on improving infrastructure, open up a wide range of channels, and increase investment in leisure agriculture in many ways, especially to support the cultivated brands of leisure agriculture. Small and medium-sized leisure agricultural enterprises and operators are encouraged to achieve micro-financing by means of mutual insurance, and farmers are encouraged to participate in the operation with assets, capital, technology and other factors. We will encourage leisure agriculture to be included in the scope of discount loans for leading enterprises in agricultural industrialization, start-up loans for small and medium-sized enterprises, and loans for poverty alleviation and development, so as to meet the financing needs in the process of development.

We will accelerate the promotion of public services for leisure agriculture. We will speed up the construction of public service platforms such as online marketing, online booking and online payment, and comprehensively improve the information service level of the industry. Strengthen scientific and technological support, rely on scientific research and teaching institutions to establish a number of design research centers, planning centers, creative centers, to provide intellectual support for industrial development. Strengthen the monitoring and analysis of the operation of the industry, design and improve the monitoring and statistical system of leisure agriculture. We will strengthen the services of industry organizations and speed up the formation of a socialized service system of self-management, self-supervision and self-service.

Continuously strengthen the publicity and promotion of leisure agriculture. Formulate and issue a national unified logo for leisure agriculture and popularize it. We will improve the relevant functions of the national leisure agriculture network, speed up the development of intelligent terminals, strengthen links with local leisure agriculture websites, and build a platform for the release of government information and the docking of supply and demand information in all directions, through multiple channels and across platforms. Encourage social capital to participate in the construction of leisure agriculture promotion platform, do a good job in special publicity on leisure agriculture, and timely summarize and promote local development experience and advanced models. Select and integrate leisure agriculture management points according to seasons, regions and characteristics, and form a number of boutique routes and scenic spots in series.

V. earnestly strengthen the organization and leadership of leisure agriculture work

Agricultural departments at all levels should deepen their understanding of the development of leisure agriculture from a strategic and overall perspective, and put promoting the development of leisure agriculture in an important position. It is necessary to strengthen institutional functions and team building, straighten out the relationship between responsibilities, and establish an efficient management system. Conscientiously perform the duties of planning guidance, supervision and management, and coordinating services, organize the formulation of development strategies, policies, plans and plans and guide their implementation, and earnestly improve the ability to guide and promote the scientific development of leisure agriculture. Actively strive for the attention and support of the local government, include the development of leisure agriculture in the assessment of local agricultural development goals, and include the statistical index system of local economic development.

It is necessary to strengthen investigation and research and formulate plans for the development of regional leisure agriculture in the light of modern agriculture, beautiful villages, and new-type urbanization. Make a scientific and rational layout of leisure agriculture and form a planning system that connects with the development of modern agriculture, land use, urban construction, new rural construction and tourism development. It is necessary to actively strive to integrate the construction of leisure agricultural infrastructure and key projects into the local national economic and social development plan.

It is necessary to strengthen the integration of forces, implement the division of responsibilities, and form a joint force of work. Strengthen coordination and cooperation with relevant departments such as development and reform, finance, land, tourism, taxation, finance, and insurance, establish a management mechanism with the participation of agriculture, tourism and other relevant departments, and actively strive for policies and measures to support leisure agriculture, and make joint efforts to promote the sustained and healthy development of leisure agriculture.

Ministry of Agriculture

November 26, 2014