China will establish a brand catalogue system for agricultural products

Recently, I was informed at a press conference on the "Research report on the Brand Development of Chinese Agricultural products".

Brand is of great significance to consumers of agricultural products.

Zhang synthetic, director of the Market and Economic Information Department of the Ministry of Agriculture, said at the press conference that branding has become the core symbol of agricultural modernization, and speeding up the construction of agricultural brands has become a transformation of the mode of agricultural development. an urgent task to speed up the promotion of modern agriculture.

Brands are of great significance to consumers of agricultural products. Such as Thai rice, Dutch tulips, Zimbabwe flue-cured tobacco, etc., is a familiar brand term for consumers, is the condensation of credibility. Once the brand is established in the minds of the common people, it can become a symbol of quality and safety. " Zhang Synthetical said.

According to reports, in recent years, the number of registered trademarks of agricultural products in China has increased from 600000 in 2008 to 1.2515 million in 2012. However, due to the late start and poor foundation of the brand construction of Chinese agricultural products, the influence of most brands still stays in local areas, and there is a lack of internationally competitive brands.

Zhang said that after systematic analysis and in-depth research, the Ministry of Agriculture organized a team of experts to form the "Research report on the Brand Development of Agricultural products in China", which answered the major questions about the development of agricultural brands. To promote the development of brand agriculture, we should focus on planning the top-level design of modern brand agriculture, improve the agricultural brand cultivation and protection mechanism, speed up the guidance of all kinds of enterprises, professional cooperatives and other market subjects, and create their own brands. At the same time, it is necessary to protect intellectual property rights and establish a Chinese agricultural public brand development system.