Agricultural products will establish brand catalogue and release influential brands on a regular basis.
According to Xinhua News Agency, the Ministry of Agriculture announced yesterday that in order to promote the development of brand agriculture, China will explore the establishment of a brand catalogue system for agricultural products, including the most influential and valuable brands in the national brand catalogue, which will be issued regularly and managed dynamically.
Zhang synthetic, director of the Market and Economic Information Department of the Ministry of Agriculture, said at the press conference that branding has become the core symbol of agricultural modernization, and speeding up the construction of agricultural brands has become an urgent task to change the mode of agricultural development and accelerate the promotion of modern agriculture. Brands are of great significance to consumers of agricultural products. Such as Thai rice, Dutch tulips, Zimbabwe flue-cured tobacco, etc., is a familiar brand term for consumers, is the condensation of credibility. Once the brand is established in the minds of the common people, it can become a symbol of quality and safety. " Zhang Synthetical said.
In recent years, the number of registered trademarks of agricultural products in China has increased from 600000 in 2008 to 1.2515 million in 2012, but the influence of most brands is still in local areas, lack of internationally competitive brands.
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The seedling industry will form an alliance to develop together.
A few days ago, more than 100 owners with more than 5,000 mu of nurseries gathered in Xiaoshan, Zhejiang Province to participate in the "founders' meeting of China Seedling Alliance". The reporter learned from the meeting that it was jointly initiated by 19 enterprises in the industry, and these owners will form an alliance and make use of the collective.
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China will establish a brand catalogue system for agricultural products
Recently, I was informed at a press conference on the "Research report on the Brand Development of Chinese Agricultural products". Brand is of great significance to consumers of agricultural products. Zhang synthetic, director of the Market and Economic Information Department of the Ministry of Agriculture, said at the press conference that branding has become
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