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Agricultural products will establish brand catalogue and release influential brands on a regular basis.

Published: 2024-11-06 Author: mysheen
Last Updated: 2024/11/06, According to Xinhua News Agency, the Ministry of Agriculture announced yesterday that in order to promote the development of brand agriculture, China will explore the establishment of a brand catalogue system for agricultural products, including the most influential and valuable brands in the national brand catalogue, which will be issued regularly and managed dynamically. The Market and economy of the Ministry of Agriculture

According to Xinhua News Agency, the Ministry of Agriculture announced yesterday that in order to promote the development of brand agriculture, China will explore the establishment of a brand catalogue system for agricultural products, including the most influential and valuable brands in the national brand catalogue, which will be issued regularly and managed dynamically.

Zhang synthetic, director of the Market and Economic Information Department of the Ministry of Agriculture, said at the press conference that branding has become the core symbol of agricultural modernization, and speeding up the construction of agricultural brands has become an urgent task to change the mode of agricultural development and accelerate the promotion of modern agriculture. Brands are of great significance to consumers of agricultural products. Such as Thai rice, Dutch tulips, Zimbabwe flue-cured tobacco, etc., is a familiar brand term for consumers, is the condensation of credibility. Once the brand is established in the minds of the common people, it can become a symbol of quality and safety. " Zhang Synthetical said.

In recent years, the number of registered trademarks of agricultural products in China has increased from 600000 in 2008 to 1.2515 million in 2012, but the influence of most brands is still in local areas, lack of internationally competitive brands.

 
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