National high-quality agricultural products boutique opened in Beijing on December 7

On December 7, the National High-quality Agricultural products boutique Museum officially opened. Chen Xiaohua, vice minister of the Ministry of Agriculture, Zeng Yichun, member of the party group of the Ministry of Agriculture and director of the Department of personnel and Labor, and Bi Meijia, chief economist of the Ministry of Agriculture, attended the opening ceremony and visited the boutique museum.

Zeng Yichun pointed out at the opening ceremony that while doing a good job in agricultural production, agricultural departments at all levels vigorously promote the circulation and marketing of agricultural products, innovate marketing methods, broaden marketing channels, speed up the development of direct marketing, and promote e-commerce for agricultural products. a lot of fruitful work has been done in increasing agricultural production and increasing farmers' income. The launch of the national high-quality agricultural products boutique hall is an important measure of the agricultural brand strategy, an active exploration of innovative agricultural product circulation, and an innovation and expansion of the business scope of the agricultural exhibition hall. It has set up a national display and trading platform for both display and sales of high-quality agricultural products, and has become an important window for publicizing China's modern agricultural achievements. It will play an important role in guiding agricultural production and household consumption to the direction of high-quality branding.

Sui Bin, curator of the National Agricultural Exhibition Hall, said that the Agricultural Exhibition Hall plans to take the boutique hall as a physical store to explore the combination of online and offline sales of agricultural products, that is, O2O sales model, and will gradually distribute a number of offline physical stores across the country to form a sales network of agricultural products with more extensive coverage, richer products, stronger driving force, and wider benefits. The National High-quality Agricultural products Museum will become a bridgehead and weather vane of high-quality agricultural products, which integrates the propaganda and display platform of modern agricultural construction achievements, the exchange and cooperation platform of new agricultural technology, and the sales and trading platform of fine agricultural products.

It is understood that the national high-quality agricultural products museum, with a total area of 5000 square meters, has been favored by consumers in the capital since it began trial operation on September 29. The boutique museum takes green and organic agricultural products as the entry conditions. At present, the museum has gathered nearly 10,000 kinds of Chinese high-quality agricultural products, all of which have passed the national "three products and one standard" qualification certification, meet the world-class food safety standards, and are the concentrated display of pollution-free, green and organic agricultural products in Beijing. According to the regional and product characteristics, the museum is divided into ten provincial exhibition areas and two characteristic exhibition areas on the tip of the tongue: Beijing, Tianjin, Inner Mongolia, Heilongjiang, Anhui, Guangxi, Guizhou, Qinghai, Ningxia and Taiwan.

The reporter saw at the scene that the products in the exhibition area have strong regional characteristics. The Beijing exhibition area focuses on Beijing-flavored Beijing roast duck, Beijing pickles and other Chinese time-honored products; the Tianjin exhibition area displays fresh meat and processed products such as fresh organic pork; and the Heilongjiang exhibition area gathers the essence of agricultural products produced from "cold black soil".... In addition, the "boutique on the tip of the tongue" in the characteristic exhibition area mainly displays Xinjiang organic grapes, kiwifruit, jujube, as well as foreign imported food, etc., while the green base displays direct supply products from the demonstration base.