The present situation and ideal Model of layer Industry in China

The characteristics of Chinese layer industry are as follows: 1. The industrial model of small-scale and large groups still occupies an important position, and the modernization model is on the rise. two。 The production conditions are simplified because of bad conditions, the equipment implementation is different, and the overall investment is insufficient. 3. Production efficiency and production level are uneven, and the overall efficiency and level are low. 4. The product is original, the commodity attribute is low, and the brand marketing is weak. 5. The proportion of domestic sales of products is high, and the proportion of processing and export is low.

According to the China Poultry Industry Development report 2013 issued by the China Animal Husbandry Association, the scale and production capacity of laying hens in China ranks first in the world. Egg output has ranked first in the world for 28 consecutive years since 1985, but there is a large gap between the production level of laying hens and the world level, small-scale laying hens have low industrial concentration, and the proportion of egg processing is less than 2%, which is greatly different from that of the world.

Characteristics of layer industry in foreign countries

In the 1980s, the reform of laying hen farming in the United States intensified and the integration accelerated, and the top 15 egg producers and distributors in the United States accounted for about 65% of the market share in the United States.

Cal-MaineFoods, the largest egg production and distributor in the United States, has acquired 500000 ~ 7.5 million laying hens 16 times since 1989. At present, it has a total of 2 breeding farms, 2 incubators, 26 breeding farms, 37 laying farms, 35 shell and egg graded packaging plants, 5 wholesale and distribution centers, 19 feed processing plants, and annual production and sales of 7.2 billion eggs. no, no, no.

NobleFoods, Britain's largest egg producer, has an annual turnover of 550 million pounds. Set breeding, incubation, breeding, planting, packaging, egg processing, feed processing as one of the production and management mode. Eggs are collected from more than 250 farms every day and are graded and packaged and supplied to major supermarkets. The stock size of laying hens is more than 10 million, with an annual production of 2.6 billion eggs.

ISE is Japan's largest egg producer, founded in 1912 in Toyama Prefecture, Japan, with a scale of 10 million laying hens. In 1980, a wholly-owned subsidiary was established in the United States, with a stock of about 10 million laying hens, ranking sixth in the United States. the market is mainly on the East Coast with New York as the center. Entered the Chinese market in 1998, 2007 American Yisi and Mitsui products established Yisi Co., Ltd., subordinate to 6 subsidiaries, operating business covering breeder, egg breeding and egg production and sales.

The ideal scale of Chinese laying hen industry

With the inevitable needs of social development, the strong promotion of national policies and the inevitable choice of industry development, the scale, modernization and integration of the layer industry is an inevitable trend, but the current development of the domestic layer industry is still not very satisfactory. The cost of brand building is very high, the brand profit is getting thinner and thinner, and the brand egg market is chaotic. Therefore, the channel is more important than the brand. Large capital investment, high management requirements, high operating costs, high maintenance requirements, large dependence on electricity and high matching requirements determine the suitability. The large-scale and modern breeding mode should solve the following problems: epidemic disease, environmental protection, production efficiency and drug residue. Integrated business model to solve the following problems: difficult operation, difficult sales, difficult to make money, difficult to manage.