The business model of "touching the net" of agricultural listed companies needs to be tested.

While Internet giants such as Ali and JD.com are actively going to the countryside, agricultural and agricultural enterprises are actively involved in e-commerce. Sirt, which specializes in compound fertilizer products, recently announced that it plans to set up an e-commerce company in the Shanghai Free Trade Zone with self-raised funds of 50 million yuan to meet the growing trend of online and offline consumption and the new demand after the transfer of rural land.

The reporter combed and found that domestic agricultural enterprises began to test the waters of e-commerce on a small scale since 2008. However, starting from this year, in the face of the surging tide of the Internet, agrochemical enterprises have successively launched investment plans in the field of e-commerce, injecting "Internet genes", and the way has been gradually expanded to combine online and offline. In pesticides and chemical fertilizer integration, agricultural services and other aspects of promotion.

Everbright Securities Research report shows that due to the particularity of agricultural products in distribution and services, agricultural e-commerce cannot be completely separated from offline channels and is unlikely to be completely subverted by e-commerce like consumer goods. Therefore, the future may be a process of multi-party cooperation to explore the best model, for example, Internet enterprises and agricultural enterprises cooperate to establish an industrial chain ecosystem.

However, so far, there is no example of a strong combination of agricultural enterprises and Internet enterprises. Some institutional researchers believe that the current way of development of rural e-commerce remains to be observed. If the traditional agricultural distribution channels are to provide warehousing, logistics and technical services, the running-in and collision between new and old channels also need time to resolve.

The above analysts believe that for agricultural enterprises, e-commerce will effectively improve the common problems in the industry, such as oversupply of agricultural products, bloated intermediate channels, information asymmetry, and so on. However, "Agricultural enterprises generally lack Internet thinking, and it is not easy to become bigger and stronger." He said.