Informatization promotes the optimization and upgrading of agriculture

Promoting the construction of agricultural informatization is a powerful starting point for promoting the optimization and upgrading of agricultural and rural industrial structure. Under the condition of market economy, whether the agricultural structure can be optimized and adjusted depends on whether the price signal of products and elements is true and accurate. The price signal is the core factor that determines the direction, scale and speed of resource allocation. It is the basic motivation leading to structural changes and changes in the efficiency level of resource allocation. However, in rural areas, farmers' access to information is very limited, and information services are also very backward, resulting in the inefficiency of product supply deviating from the goal and structure of social demand. Therefore, strengthening market information service has become an urgent task to promote the optimization and upgrading of agriculture.

Put the promotion of agricultural informatization in a more prominent strategic position. We should conscientiously implement the strategic plan of the CPC Central Committee and the State Council on strengthening the construction of agricultural informatization, enhance the sense of responsibility and urgency of promoting agricultural informatization, and promote the close integration of information technology and agriculture with greater determination and efforts. We will speed up the pace of agricultural informatization, constantly expand the coverage of agricultural informatization, and narrow the gap in the degree of informatization between urban and rural areas.

Give full play to the leading role of government departments in the construction of agricultural informatization. Governments at all levels should further strengthen their leadership, and agricultural departments at all levels should cooperate closely with relevant departments and earnestly play a leading role. It is necessary to strengthen the research and formulation of the development plan of agricultural informatization, lead the development direction of agricultural informatization, clarify the key points of agricultural informatization construction, strengthen agricultural public information services, improve the macro-control of agricultural informatization, and ensure the smooth progress of agricultural informationization. it is necessary to actively guide and mobilize relevant enterprises to actively participate, mobilize extensive support from all walks of life, and vigorously create a good atmosphere for joint efforts to promote agricultural informatization. Great efforts should be made to cultivate the broad masses of farmers' habit of paying attention to and using information, and strive to make them see benefits and gain tangible benefits in the process of promoting informatization, so as to further enhance their consciousness and initiative.

Vigorously promote the extension of grass-roots information networks and information services. The grass-roots network focuses on extending to professional production bases, agricultural products markets, leading enterprises, professional cooperative economic organizations of a certain scale, farmers' brokers and large farmers with strong economic strength, strong driving force and strong service capacity. In the mode of service, we should vigorously promote the "three-in-one" mode, make use of the three information carriers of television, telephone and computer, realize the complementary advantages of traditional media and modern network, and give full play to the advantages of various information carriers. to meet the individual needs of agricultural producers and operators.

We will earnestly strengthen the building of information teams in rural areas. The key point is to strengthen the training of agricultural information staff, especially the training of market information knowledge, to improve the ability of information staff to collect, analyze, organize and release, and gradually establish a capable and efficient agricultural information team with the combination of professional technology and analysis and application. Enhance the professional work ability of agricultural information personnel, make them proficient in business, better serve agricultural production, and improve information quality and service level. We should pay attention to the introduction, training, and protection of agricultural information talents, and governments at all levels should emancipate their minds a little more and take a longer view. Every year, we should select certain talents from graduates of colleges and universities to enrich this team.

Agricultural departments at all levels should increase the investment of government funds in agricultural informatization. It is suggested that special funds should be allocated for agricultural market information work, mainly for information network operation, maintenance and equipment renewal, as well as personnel training. Arrange certain work funds and project funds to improve working conditions and improve the efficiency of agricultural information work.

Strengthen the construction of agricultural market information system. It is suggested that policies should be issued to establish special agricultural market information institutions, key villages and towns and advantageous industrial areas should set up agricultural information networks (or information stations) to clarify their work functions, and information stations at all levels should be equipped with certain facilities and equipment. computers, telephones, fax machines and other equipment must be equipped at every station to speed up the development of agricultural informatization.