"the sixth industry": let farmers share more of the benefits of three-industry integration.

The price of an ordinary apple in the field is only a few yuan, processed into apple juice, apple vinegar, dried apple after the price doubled; and if it is a brand, have "identity", or even geographical indication protection products apple, the price will be greatly increased. New Year holiday to the suburbs orchard picking, leisure, not only so that citizens get pastoral fun, but also let farmers get considerable income.

This is a vivid case of the "small apple" industry promoting the integration of primary, secondary and tertiary industries and leveraging the "big market" by improving processing, sales and service links.

The Central Rural Work Conference held recently pointed out that agricultural industrialization should be vigorously developed. From "production-oriented" to "consumption-oriented" transformation. Modern industrial organization methods such as industrial chain and value chain should be introduced into agriculture to promote the integration and interaction of primary, secondary and tertiary industries.

"This means that our country will focus on promoting the development of the 'sixth industry', that is, the' sixth industry', cultivate new economic growth points, and let farmers share more of the profits of the secondary and tertiary industries." said Zheng Fengtian, a professor at the School of Agriculture and Rural Development of Renmin University of China.

It is understood that the "sixth industry" is a concept put forward by Japanese agricultural experts, which encourages farmers to diversify their operations, that is, not only to grow crops (primary industry), but also to engage in agricultural product processing (secondary industry) and sales of agricultural products and processed products (tertiary industry), in order to obtain more value-added value and open up bright prospects for sustainable development of agriculture and rural areas. "1+2+3" equals 6, and "1×2×3" equals 6, which is the connotation of "sixth industry".

"The 'six industries' have been promoted better in Japan and South Korea. In the past, we paid more attention to the production of agricultural products. In fact, there are multiple functional values in the production process. For example, plants can be viewed during flowering, picked during fruiting, and primary agricultural products can be processed to a larger market." Zhu Lizhi, a researcher at the Institute of Agricultural Economics and Development of the Chinese Academy of Agricultural Sciences, said.

Data from the Ministry of Agriculture show that at present, there are 330,000 agricultural industrialization organizations in China. Among them, there are more than 120,000 leading enterprises, with annual sales revenue of 7.9 trillion yuan. All kinds of industrialization organizations radiate and drive 120 million farmers, and farmers participate in industrialized operation with an average annual income of more than 3000 yuan.

Minister of Agriculture Han Changfu said that in the future, it will improve the processing and circulation efficiency of agricultural products, promote the storage, preservation and processing of agricultural products, vigorously develop the agricultural industrialization operation of "company + farmer" and "company + cooperative", strengthen the construction of origin market system, support the development of direct sales, distribution, e-commerce and other agricultural products circulation formats, lead the cultivation of planting and breeding brands and industrial upgrading, and let farmers share more value-added benefits of industrial chain.

At the same time, we will further develop various functions of agriculture, vigorously develop leisure agriculture and one village, one product, enhance the ecological value, leisure value and cultural value of agriculture, and strive to create a "six industries" integrating primary, secondary and tertiary industries.

"We can't let the harvested agricultural products go to waste in the fields, and we can't let the farmers always fall into the dilemma of having to sell them cheaply." Han Changfu said that in 2015, China will expand the scope and scale of subsidies for primary processing facilities for agricultural products, and vigorously develop storage, preservation, grading, packaging, transportation and marketing.

The Central Rural Work Conference stressed that enlarging and strengthening the agricultural industry can form many new industries, new formats and new models and cultivate new economic growth points. Stimulate farmers 'creativity, innovation and entrepreneurial vitality, and form a vivid situation of mass entrepreneurship and innovation.

In 2014, China's agricultural products e-commerce has developed rapidly, effectively promoting the connection between production and marketing, reducing circulation links and reducing costs. It is understood that in 2015, China will build a national agricultural product e-commerce support system, promote cooperation between various business entities and large-scale e-commerce platforms, jointly explore various marketing models such as brand agricultural product grading,"field market + e-commerce enterprises + urban terminal distribution", and accelerate the construction of village-level information service stations (staff).