Although agricultural e-commerce is popular, there are many similarities among the five formats.

Agriculture is a very traditional industry, which is closely related to every one of us. An enterprise plans to start raising chickens in Hetian, Xinjiang, with the goal of raising 1 million chickens and eventually achieving an output of 10 million. This investor is a real estate developer who wants to be a chicken industry. Find me to talk about how to do this. Whether it is real estate developers, local tycoons, or external capital, they are particularly keen on agriculture. Agriculture is particularly hot, which is closely related to each and every one of us, but we still have too many blind spots when we dabble in this industry. We have seen enough of the optimism of the future market, but ignored the specific paths and methods. Agriculture is still a relatively special industry. Looking back, I asked how much a chicken could be sold. After calculating the cost, it would cost about 300 to 400 yuan per chicken. In e-commerce, the chicken with good taste and quality is within 100 yuan, so there is still a distance between ideal and reality. This can be regarded as an opening.

The collision between traditional agriculture and advanced Internet has brought us infinite reverie. This is what we need to discuss. What kind of value does e-commerce and agriculture produce?

The day after Jack Ma joined the New York Stock Exchange, he told the world that he only did three things. The first is rural e-commerce, the second is cross-border e-commerce, and the third is big data. So rural e-commerce should be the development trend in the future.

China has a population of 1.4 billion, and its economy over the past three decades has mainly depended on the urban population. Our so-called 900 million farmers are actually at the bottom of the Internet. Recently, the Ministry of Commerce issued a document, which mainly conveys these ten words: industrial products to the countryside, agricultural products to the city.

Five forms of agricultural e-commerce

At present, agriculture is in a very primary state, and each form of industry is overlapping and overlapping. Platform e-commerce, county agricultural e-commerce, vertical B2C e-commerce, social e-commerce, community O2O. These five are relatively prominent phenomena in agriculture. Let me summarize them for you.

1. Platform e-commerce

In the national market, agriculture is regional, so I copy my management experience in the past, let the localities produce according to my standards, and then sell them uniformly. This should be a vertical B2C game. For example, SF preferred to rely on its own supply chain to do direct selling of assets, including the original life web page to create a buyer system, which is essentially the same, that is, it hopes to have some control and collection at the source and in the place of origin. Let the goods be sold to consumers directly through my mall, this is a different way to play. This is about platform e-commerce.

two。 Vertical B2C e-commerce

With regard to vertical B2C, 2012 is claimed to be the first year of fresh e-commerce in China, and many enterprises are basically invested and built around 2012, such as the original Life Network, Tuotuo Commune, SF optimal selection, etc., which we call Vertical B2C.

Tuotuo Commune, an enterprise with more than 1,000 mu of organic farm in Pinggu, Beijing, has planted some melons, fruits and vegetables, as well as chickens and ducks. More than a thousand mu of land will be self-sufficient before 2012, but with the increase in the number of customers, supply exceeds demand. The development strategy adopted now is United Farm. That is, I regulate my production according to my standards and find some suitable producers to label production. The requirement for standardized process here is particularly high, because Tuotuo Commune has its own experience in planting and management, so the experience of planting management is copied.

3. Community O2O

Now, especially in the north to Shenzhen, this kind of play has appeared. This case is called "quality supply" founded by the executives of Xunlei. This enterprise has a community store of 20 to 30 square meters in Shanghai and is not sold on the spot. If you buy his product, he gives you a note, and you tick in the product you want. He will tell you to pick it up the next day. The next day, your phone will receive some text messages telling you which cabinet your product is in and what the password is, and then you can take your password to the cabinet and take it away. This is a so-called combination of online and offline. In fact, then again, this is also a kind of pre-sale.

The way to further upgrade is to put the intelligent vending machine directly into the community, just as we invest three yuan in the subway to get a bottle of water, we can now buy meat or vegetables directly through the smart terminal.

And smart cabinets can keep fresh. An unsupervised manipulation is carried out entirely through background data. Now there is this model in Shanghai. With regard to this kind of industry, I would like to put forward a thought: why is it so valuable that it is not sold on site like "high-quality supply"? on the contrary, I go back to say whether pre-sale is a good solution for agricultural products. I personally think that we take pre-sale as a market choice, not enough as the ultimate way to support this concept. The reason why our current consumer market has not been opened, in the stage time has not yet formed a dense order, so we are forced to choose pre-delivery, like "high-quality supply". If there is enough traffic in our store, we don't need to sell it in advance at all. So because we don't have that much passenger traffic, we use the way of pre-sale. I don't think pre-sale is a good solution in itself.

Pre-sale can reduce our overall costs, reduce losses, and increase revenue, but I do not think it is a reasonable model, do not do pre-sale for the sake of pre-sale, we are now a small order, so we are forced to choose pre-sale. We hope to save the order through pre-sale, if we have sufficient flow with the upgrading and transformation of consumption, we do not need pre-sale at all. This is my understanding of pre-sale.