Seed traceability into the two-way traceability of seed information in big data era

How can you tell whether the seed is good or bad? Don't look at the ads, look at the output?

In the era of big data, farmers can go online to inquire about the variety, packaging information, seed production base, processing site and other information of the seeds purchased by clicking the mouse or turning on the mobile phone. In the past, farmers used to judge the quality and authenticity of seeds according to the experience of small area trial in previous years, the yield of demonstration fields and the publicity and commitment of dealers. With the launch of the National seed traceability pilot query platform by the Ministry of Agriculture, farmers no longer need to buy seeds nervously, and it will no longer take a year to verify the authenticity of seeds.

At present, 12 varieties of 11 seed enterprises have landed on the national seed traceability pilot inquiry platform.

Let farmers feel at ease to buy and save worry about planting.

On the one hand, let the people rest assured to buy seeds, quickly and easily understand the context of the seeds, on the other hand, it also provides a platform for the company to provide technical guidance for after-sales service.

In recent years, with the continuous promotion of breeding research and development, the number of seed varieties is increasing. Although the number of seed enterprises has decreased, there are still more than 5000; the number of varieties operated by each seed enterprise varies, and a single variety is also managed by multiple seed enterprises; in addition, each seed enterprise has a large number of dealers. Considering all kinds of reasons, at present, there are some non-standard business behaviors in seed sales, such as pushing before trial and counterfeiting, which increases the difficulty of market supervision and the risk of farmers using seeds. Carrying out traceability management in the whole process of seed industry has become one of the effective ways to solve these problems.

"this year, 'quasi-Liangyou 199' was tested for traceability as a pilot variety in Changsha County, Hunan Province." Li Buxun, general manager of the Rice Department of Yuan Longping Agricultural Hi-Tech Co., Ltd., told the reporter, "the national seed can be traced back to the launch of the pilot inquiry platform. On the one hand, it allows people to rest assured to buy seeds and quickly and easily understand the context of seeds. On the other hand, it also provides a platform for the company to provide technical guidance for designated after-sales service."

The construction of the platform has turned an important page in the traceability of the whole process of seeds in our country. Farmers can use computers and smartphones to enter relevant product traceability codes to identify the authenticity of seeds. At the same time, seed enterprises can more reasonably formulate seed production plans, adjust breeding direction, maintain intellectual property rights, and planting technology can spread more quickly and conveniently by collecting farmers' feedback and evaluation of the seeds purchased.

"although the query platform only involves 12 varieties at this stage, it will cover more varieties in the future." Xie Yan, director of the Market Supervision Department of the seed Administration of the Ministry of Agriculture, told reporters, "in order to better protect the rights and interests of farmers and enterprises and maintain market order, the more varieties that can be traced back, the better."

Two-way traceability of seed information

Now that farmers can trace seeds, while companies can trace the whereabouts of seeds and who bought seeds, it is not easy to grasp the information of seed buyers, and dealers will not share this information with seed companies.

A series of links such as the production, processing, packaging and sale of seeds traced by farmers are only part of the traceability management of the whole process of the seed industry, and the two-way traceability between seed enterprises and farmers is the goal of the whole traceability of the seed industry.

Two-way traceability, first of all to ensure that farmers buy authentic seeds, seed information can be found somewhere. In the event of counterfeiting, licensing or quality problems, seed enterprises can immediately carry out rights protection and anti-counterfeiting work according to farmers' feedback, or trace seed production links to solve quality problems.

"in addition to extending the whole process traceability to more varieties and regions, what is more attractive to enterprises is the traceability of seed buyers." Yu Cai, marketing director of Beidahuangkenfeng seed Industry Co., Ltd., said, "now it has been achieved that farmers can trace seeds, while enterprises can trace the whereabouts of seeds and who has not yet bought seeds. It is difficult to grasp the information of seed buyers. Dealers will not share this information with seed companies."

Sales information can be regarded as the core secret of seed enterprises. If enterprises with a good grasp of varieties can gain a foothold in the seed industry, then enterprises that master sales information and grasp the pulse of the market can go further in the industry. Through data collection, the establishment of the whole process traceability system of the seed industry can not only optimize the seed market order, safeguard the legitimate rights and interests of farmers and enterprises, but also effectively exchange market information and avoid unnecessary waste of resources. to contribute to the promotion of excellent varieties and stabilize market prices.

"at present, it is still very difficult for enterprises to achieve two-way traceability." Wu Xiaoling, deputy inspector of the seed Administration of the Ministry of Agriculture, told reporters, "the cost of enterprise informatization is very high, at the same time, there are some technical barriers, in addition, dealers will also have some resistance."

The platform tests the waters for e-commerce in the seed industry.

Through e-commerce, the problem of two-way retroactive collection of seed buyers can be effectively solved, and farmers' seed purchase costs can be reduced by 1/3 to half.

People's purchase of daily necessities has entered the era of e-commerce, seeds as a special agricultural commodities will also land on the e-commerce platform. "the difficult problem of two-way retroactive collection of seed buyers' information can be effectively solved through e-commerce." Wu Xiaoling said, "in other words, setting up a seed traceability query platform is also a test for e-commerce in the seed industry."

Many seed enterprises are using the sub-regional model of setting up dealers at all levels to sell on consignment, and now the mode of online and offline direct sales can effectively reduce the "exploitation" of agents at all levels, leaving room for profitable farmers and profitable enterprises. The change of marketing mode not only creates a space for the traceability of the seed industry, but also creates opportunities for the collection and exchange of information between agriculture and enterprises.

"Price is the main advantage of a set of seeds." Wu Xiaoling said, "with the establishment of a traceability platform and the formation of e-commerce in the seed industry, the cost of selling formal seeds has gradually decreased. Which farmer will buy a set of brand seeds?" The amount of funds invested in enterprise breeding R & D is huge, in order to ensure quality, a lot of money has to be invested in seed production, and the traceable model accompanied by e-commerce can effectively reduce the cost of the intermediate link. "the cost of purchasing seeds for farmers can be reduced by about 1/3 to half." Wu Xiaoling told reporters, "the profits of enterprises will also be greatly improved." More importantly, seed management departments can use more advanced means to maintain market order and supervise the market environment, and it is much less difficult to crack down on counterfeiting. "