Urban Modern Agriculture Needs Brand Construction More

The development of brand agriculture is an important way to promote the construction of urban modern agriculture in Shanghai, a major measure to change the mode of agricultural development and build efficient ecological agriculture, and it is also an important task that China will continue to face in the past, at present and in the future. The development of modern agriculture in metropolises has its own advantages and characteristics, whether it is urban agriculture or other modern agriculture, brand construction is inseparable.

With the promotion of the integrated application system of agricultural information, Shanghai's original advantages of standardization, improved varieties and precision agriculture have further excavated and popularized the advantages, thus promoting the development of brand. Since the beginning of the new century, Shanghai's brand agriculture has mainly focused on strengthening agricultural standardization, tamping brand agricultural production technology, increasing support, creating a good brand environment, and focusing on cultivating new business entities to enhance the driving force for the development of brand agriculture. Efforts should be made to develop intelligent agriculture and open up a new world of brand agriculture, focusing on agricultural production, safety supervision of agricultural products, agricultural information management and e-commerce of agricultural products to promote the construction of application demonstration bases and demonstration enterprises of the Internet of things in agriculture, which has inserted the wings of informationization for the development of brand agriculture in Shanghai.

At present, Shanghai has initially constructed an agricultural standard system that is in line with national standards and industry standards and has the characteristics of the city, and the certification volume of "three products and one standard" has also grown from 18.7% of the listed agricultural products in 2010 to 66.51% now. 118 agricultural products have won the title of Shanghai famous brand products, and 69 agricultural products trademarks have been awarded as Shanghai famous trademarks.

We will accelerate the construction of cloud service public service platform, and basically form an agricultural Internet of things public platform with production, management, circulation, traceability and service by the end of this year, so as to create an upgraded version of brand agriculture.