MySheen

Who should develop China's turkey market?

Published: 2024-11-22 Author: mysheen
Last Updated: 2024/11/22, When it comes to turkey, people think of three festivals: Thanksgiving, Christmas and Easter. Among them, Thanksgiving Day is also known as Turkey Day, and turkey has been given the label of Western culture. Eating turkey has a history of nearly 400 years, and now turkey is popular in many countries.

When it comes to turkey, people think of three festivals: Thanksgiving, Christmas and Easter. Among them, Thanksgiving Day is also called "Turkey Day", and turkey has been given the label of Western culture. Eating turkey has a history of nearly 400 years. Now turkey is popular in many countries, including China, of course. Turkey has become a popular high-quality new type of poultry meat, and occupies an important position in the world poultry meat consumption.

Compared with broiler, turkey has high nutritional value and is highly regarded by nutritionists as "super nutritious food" with high protein and low fat. Turkey and other meat mixed can also ensure a stable taste, and China has entered an aging era. The change of food structure is continuing, so it will be fashionable to choose turkey products with high protein, low fat and low cholesterol. In the past, many Chinese people did not like turkey because they did not know the nutritional value of turkey, let alone the processing and cooking of turkey. With the improvement of Chinese living standards and turkey processing standards, the status of turkey in China's consumer market has been improved, the choice of turkey will become the trend of market development.

The United States is the country that produces the most turkeys in the world. Its turkey production accounts for nearly 50% of the world's total turkey production, and its annual turkey production reaches about 2.7 million tons. Noting the demand for high-end meat products in the Chinese market, the American Poultry and Egg Export Association has been promoting turkey products in China's meat processing industry since early 2008. Through several years of efforts, China has become the second largest export market for US turkey products, reaching nearly 50,000 tons. Peter Schwegehoff, vice president of Metro China, said: "there are 1.3 billion people in China, about 300 million middle class, and the Minnesota turkey industry plans to position turkey as high-value meat and promote it to the Chinese market. We want turkey to be a first-class steak in China. "

The Americans have taken action, do we have to leave the turkey consumer market as large as China to the Americans to develop?

 
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